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Research & publications

My book shelf (with the crowdsourcing book)

Competitions have been used for centuries to stimulate creativity and/or foster innovation. In 1714 the British government advertised the Longitude Prize to anyone who could find a method to determine a ship’s longitude; in 1869, Napoleon III offered a prize for anyone who would discover a process to manufacture a butter substitute – which resulted in the creation of margarine; in 1936, the car-manufacturer Toyota launched a competition and received over 27,000 entries to inspire the design of their logo design; in 1915, the Coca-Cola Company launched a competition among its bottle suppliers to create a bottle that would distinguish itself from other beverage bottles – which resulted in the famous “contour” bottle design.

But with the advent of the internet, creative competitions have become the norm, and firms use them in a variety of settings. The web 2.0 allows rich communication across the globe, fostering the flow of creative ideas and collaboration between individuals. Experts use a variety of terms to describe this new era of global participation: open source projects, open innovation, co-creation, crowdsourcing… the lines are still blurred. I like the term creative crowdsourcing to describe the externalization of creative tasks to a crowd of individuals through the internet. My research focuses on this trend of web-based creative production, especially when crowdsourcing is being used by firms for innovation and marketing.

Download my academic CV, and find some of my contributions below:


December 2014 – Crowdsourcing et business: Mythe ou réalité, SKEMA Alumni Event, in Lille, France (video on YouTube)

November 2014 – Open Innovation: Using Culturally Diverse Crowds To Source Global Ideas, 2014 BAQMAR Conference: Brave, in Ghent, Belgium (presentation on Slideshare)

September 2014 – Crowdsourcing In Der Konsumgüterbranche – Entwicklung Und Übersicht, ISPO Open Innovation Wiesn Event, in Munich, Germany (presentation on Slideshare, summary on Vimeo)

July 2014 – Is the World Flat? Unpacking the Geography of Crowd Capital, 12th Annual Open and User Innovation Conference at Harvard Business School, Boston, USA (presentation on Slideshare)

June 2014 – Creativity Across Cultures: How Cultural Tightness Impacts Global Creative Work, Creativity Marketing Center at ESCP Europe, London, UK (video on YouTube)

March 2014 – Innovation Collaborative et Crowdsourcing, Bel Group, Paris, France (presentation on Slideshare)

March 2014 – Innovating In Food & Drink With 270,000 Creatives, The Food & Drink Innovation Network, London, United Kingdom (presentation on Slideshare)

November 2013 – Crowdsourcing – Storytelling With The Crowd, Master 2 “Marketing and Communication,” Sciences Po Paris, Paris, France (presentation on Slideshare)

November 2013 – Crowdsourcing – use the power of the crowd, SEMPL15, Portoroz, Slovenia (presentation on Slideshare)

February 2013 – La co-création et le crowdsourcing : Une nouvelle approche de la communication et la publicité, Sup de Pub, Paris, France (presentation on Slideshare)

November 2012 – Participation du client, co-création, quelles perspectives ? 15ème Colloque Etienne Thil 2012, Lille, France (video on (presentation on Slideshare)

October 2012 – Le crowdsourcing : Expliquer la participation aux concours créatifs, Social Media Club, Rennes, France (presentation on Slideshare)


The Rising Tide of Open Innovation – Who, Where and Why (December 2015).
In 2015, Open Creativity Will Keep Challenging The Marketing Landscape (December 2014).
Crowdsourcing : peut-on (juridiquement) parler de travail gratuit ou pas ? (July 2014).
Are Some Countries Less Receptive To Crowdsourcing? A Look At Japan (June 2014).
Who Will Top Quirky? Some French Contenders! (February 2014).
Can Crowdsourcing Platforms Design Logos Without The Brand Holders’ Authorizations? (December 2013).

Six Partnerships that Prove How Crowdsourcing is Going Mainstream (June 2013).

Is Creativity the New Business Edge? (March 2013).

Birth of a New Job Type! Arise co-creation manager (February 2013).

Designing the Crowdsourcing Experience for Marketing Managers (August 2012).

How do Specialized Intermediaries Facilitate Creative Crowdsourcing? (August 2012).

10 of the 11 Best Global Brands Use Creative Crowdsourcing (July 2012).

Four Marketing Issues to Address with Creative Crowdsourcing (June 2012),

Crowdsourcing and Co-Creation are Complementary (May 2012).

Surveys Reveal What The World Thinks About Creativity (May 2012).


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