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Stiglitz de mettre au point d'autres critères [...] pour mesurer le développement " Jean-Marie Pelt (Source image : Wall Street Journal)https://yannigroth.com/wp-content/uploads/2010/07/logo-hyper-u-sud-dracenie.pnglogo-hyper-u-sud-dracenieLe Hyper U Sud Dracénie, à Arcs-sur-Argens (83), est le premier magasin Haute Qualité Environnementale (HQE) de l'enseigne. (Sourcie image : sud-dracenie-hyperu.fr) https://yannigroth.com/wp-content/uploads/2010/07/stiglitz_gouvernement.jpgstiglitz_gouvernement"Nicolas Sarkozy a demandé au Prix Nobel d'économie J. Stiglitz de mettre au point d'autres critères [...] pour mesurer le développement" Jean-Marie Pelt (Source image : Wall Street Journal)https://yannigroth.com/wp-content/uploads/2010/07/consommer-moins-mieux-pelt-papin.jpgConsommer-moins-mieux-Pelt-Papin2016-02-22T21:27:08+00:00monthlyhttps://yannigroth.com/2016/02/10/design-needs-to-adapt-to-digital-disruption-too-damien_creatifs-master-thesis/https://yannigroth.com/wp-content/uploads/2016/02/damien-henry-sculptures.jpgdamien henry sculpturesDamien Henry and two sculptures from a past artistic projecthttps://yannigroth.com/wp-content/uploads/2016/02/design-gagner-sans-idc3a9es-gratuites.pngdesign gagner sans idées gratuitesThe cover of the "Earn without giving away your ideas" manifesto written by François Kaspar, French designer whom Damien interviewed for his thesis (image via AFD)https://yannigroth.com/wp-content/uploads/2016/02/bureau.jpgbureauLong working hours... Damien's deskhttps://yannigroth.com/wp-content/uploads/2016/02/damien-henry-prix-memoire-digital.jpgdamien henry prix memoire digitalDamien Henry presenting his work at the "Prix du Mémoire Digital" in Paris, Francehttps://yannigroth.com/wp-content/uploads/2016/02/crowdsourcing-memoire-damien-henry.jpgcrowdsourcing memoire damien henryhttps://yannigroth.com/wp-content/uploads/2016/02/portfolio2016-damien-henry-e1454962585324.jpgportfolio2016-damien-henryA visualization of Damien's curriculum: his projects and roles above the dates, the evolving communication tools below.https://yannigroth.com/wp-content/uploads/2016/02/portfolio2016.jpgportfolio2016A visualization of Damien's curriculum: his projects and roles above the dates, the evolving communication tools below.https://yannigroth.com/wp-content/uploads/2016/02/damien-henry.jpgdamien henryhttps://yannigroth.com/wp-content/uploads/2016/02/pencils.jpgPencils2016-02-10T11:35:28+00:00monthlyhttps://yannigroth.com/2011/12/14/crowdsourcing-a-new-map-for-paris-subways/https://yannigroth.com/wp-content/uploads/2011/12/crowdsourcing-paris-subway-maps1.jpgcrowdsourcing-paris-subway-mapsImages via ratp.fr and checkmymetro.comhttps://yannigroth.com/wp-content/uploads/2011/12/extrait-map-metro.jpgextrait-map-metroAn part of Antoine's map, where he added symbols and districts numbers (image via http://checkmymetro.com)https://yannigroth.com/wp-content/uploads/2011/12/carte-ratp-vierge.jpgcarte-ratp-viergehttps://yannigroth.com/wp-content/uploads/2011/12/open-data-metro-paris.jpgopen-data-metro-paris"No search result for 'metro paris'", the website says. The French government has recently released some data... but nothing about the subway!https://yannigroth.com/wp-content/uploads/2011/12/crowdsourcing-paris-subway-maps.jpgcrowdsourcing-paris-subway-mapsImages via ratp.fr and creads.org2018-01-08T11:08:23+00:00monthlyhttps://yannigroth.com/2012/09/18/crowdsourcing-by-best-global-brands-infographic/2016-02-07T17:13:37+00:00monthlyhttps://yannigroth.com/2013/08/19/my-review-of-how-emerging-market-brands-will-go-global/https://yannigroth.com/wp-content/uploads/2013/08/brands-innershine-eyeka-contest-page.jpgBrands-InnerShine-eYeka-Contest-PageIn June 2013, Brand's (China) crowdsourced stories to promote its health supplements. Winning story ideas have not been announced yethttps://yannigroth.com/wp-content/uploads/2013/08/beko-appliances-eyeka-contest-page.jpgBeko-Appliances-eYeka-Contest-PageIn May 2013, the Turkish appliance giant Beko crowdsourced visuals to inspire its marketing. Winning ideas came from Russia, Spain & Nigeriahttps://yannigroth.com/wp-content/uploads/2013/08/bimbo-packaging-eyeka-contest-page.jpgBimbo-Packaging-eYeka-Contest-PageIn March 2012, Grupo Bimbo crowdsourced packaging ideas for Mexican Mantecadas and Panqués. Winning ideas came from China, Spain & Brazilhttps://yannigroth.com/wp-content/uploads/2013/08/c3bclker-logo-eyeka-contest-page.jpgÜlker-Logo-eYeka-Contest-PageIn July 2012, also on eYeka, the Turkish brand Ülker crowdsourced design ideas to position its brand as a global player. Winning designs came from Russia & Francehttps://yannigroth.com/wp-content/uploads/2013/08/lenovo-doer-eyeka-contest-page.jpgLenovo-Doer-eYeka-Contest-PageIn July 2011, Lenovo crowdsourced "Doer Stories" through eYeka. Winning spots came from Canada, Russia, Nigeria, Portugal, India & Italyhttps://yannigroth.com/wp-content/uploads/2013/07/brand-breakout-book.jpgbrand-breakout-book2016-02-07T17:13:24+00:00monthlyhttps://yannigroth.com/2012/02/10/reinventing-classical-brands-and-famous-products-through-crowdsourcing/https://yannigroth.com/wp-content/uploads/2012/02/lvqr-laughing-cow-crowdsourcing.jpglvqr-laughing-cow-crowdsourcinghttps://yannigroth.com/wp-content/uploads/2012/02/porsche-next-design-challenge.jpgporsche-next-design-challengehttps://yannigroth.com/wp-content/uploads/2012/02/unleash-lacoste-crocodile-crowdsourcing.jpgunleash-lacoste-crocodile-crowdsourcinghttps://yannigroth.com/wp-content/uploads/2012/02/nokia-tune-remake-crowdsourcing.jpgnokia-tune-remake-crowdsourcinghttps://yannigroth.com/wp-content/uploads/2012/02/victorinox-swiss-army-knife-crowdsourcing.jpgvictorinox-swiss-army-knife-crowdsourcingAt the end of Chapter 9, the book provides some interesting background about the Swiss Knife project on Jovoto (click to find out more)https://yannigroth.com/wp-content/uploads/2012/02/tag-heuer-link-crowdsourcing.jpgtag-heuer-link-crowdsourcinghttps://yannigroth.com/wp-content/uploads/2012/02/4711-design-crowdsourcing.jpg4711-design-crowdsourcinghttps://yannigroth.com/wp-content/uploads/2012/02/renault-4-crowdsourcing.jpgrenault-4-crowdsourcinghttps://yannigroth.com/wp-content/uploads/2012/02/fiat-500-crowdsourcing.jpgfiat-500-crowdsourcinghttps://yannigroth.com/wp-content/uploads/2012/02/iconic-brands-crowdsourcing.jpgiconic-brands-crowdsourcingIconic brands and designs... are being reinvented by creative crowds2016-02-07T17:13:09+00:00monthlyhttps://yannigroth.com/2014/04/04/call-for-papers-13th-e-marketing-research-conference-sorbonne-in-september-2014/https://yannigroth.com/wp-content/uploads/2014/04/jean-franc3a7ois-lemoine-equipe-doctorants-sorbonne.jpgJean-François-Lemoine-Equipe-Doctorants-SorbonneProfessor Jean-François Lemoine, Mohammed Ghaibi, Nor Bouchetara, myself, Emna Chérif and Laurent Buteryhttps://yannigroth.com/wp-content/uploads/2014/04/amphitheatre-gestion-sorbonne-paris1.jpgamphitheatre gestion sorbonne paris1The Amphithéâtre Oury (or "Amphi de Gestion") where the conference takes place2016-02-07T17:11:34+00:00monthlyhttps://yannigroth.com/2015/12/03/elon-musk-about-using-prize-competitions-to-tackle-climate-change-cop21-elonsorbonne/https://yannigroth.com/wp-content/uploads/2015/12/student-question-to-elon-musk-at-university-paris-1-pantheon-sorbonne.jpgStudent Question to Elon Musk at University Paris 1 Pantheon SorbonneThen a dozen of other students asked questions about fossil fuel, technological advances, ways to act or even financing clean energy projectshttps://yannigroth.com/wp-content/uploads/2015/12/student-invitation-memorabilia-elon-musk-university-paris-1-pantheon-sorbonne.jpgStudent Invitation Memorabilia Elon Musk University Paris 1 Pantheon SorbonneMy piece of memorabilia for this event: the student invitationhttps://yannigroth.com/wp-content/uploads/2015/12/presentation-closeup-elon-musk-university-paris-1-pantheon-sorbonne.jpgPresentation Closeup Elon Musk University Paris 1 Pantheon SorbonneTo which Elon Musk replied shortly but without wafflinghttps://yannigroth.com/wp-content/uploads/2015/12/entry-elon-musk-university-paris-1-pantheon-sorbonne.jpgEntry Elon Musk University Paris 1 Pantheon SorbonneVoluntary students check attendees' registrations before letting us inhttps://yannigroth.com/wp-content/uploads/2015/12/presentation-elon-musk-university-paris-1-pantheon-sorbonne.jpgPresentation Elon Musk University Paris 1 Pantheon SorbonneElon Musk started with a short presentation about the importance of climate change action and the urgency of the situation for humankindhttps://yannigroth.com/wp-content/uploads/2015/12/question-to-elon-musk-about-challenge-incentives.jpgQuestion to Elon Musk about challenge incentiveshttps://yannigroth.com/wp-content/uploads/2015/12/elon-musk-university-paris-1-pantheon-sorbonne.jpgElon Musk University Paris 1 Pantheon SorbonneElon Musk at center stage (Richelieu amphitheatre), taking questions from the audience2016-02-07T17:11:26+00:00monthlyhttps://yannigroth.com/2010/11/24/tribus-seth-godin/https://yannigroth.com/wp-content/uploads/2010/11/seth-godin-tribus.jpgseth-godin-tribus2016-02-07T17:11:17+00:00monthlyhttps://yannigroth.com/2011/02/16/dont-underestimate-the-gamers/https://yannigroth.com/wp-content/uploads/2011/02/15cc4-warhammer.jpg15cc4-warhammer2016-02-07T17:11:06+00:00monthlyhttps://yannigroth.com/2012/07/20/is-there-a-chinese-sense-of-creativity/https://yannigroth.com/wp-content/uploads/2012/07/jonathanmakcokeapple.jpgJonathanMakCokeApplehttps://yannigroth.com/wp-content/uploads/2012/07/nike-chinese-sports-brands-logos.jpgnike-chinese-sports-brands-logoshttps://yannigroth.com/wp-content/uploads/2012/07/what_chinese_want_cover.jpgwhat_chinese_want_cover2016-02-07T17:10:12+00:00monthlyhttps://yannigroth.com/2011/12/11/my-experience-with-jawbone-up/https://yannigroth.com/wp-content/uploads/2011/12/img_2238.pngEnter a mealAnother flaw of the application: the application doesn't save previously entered meals, locations etc. If the application was "learning", exactly like the iPhone's autocorrect does, it would make the use of the UP application much easier!https://yannigroth.com/wp-content/uploads/2011/12/img_2222.pngjawbone-up-timelineA hot chocolate in the morning and sushi at noon. The green lines don't indicate the amount of calories, but relate to the way you feel about your meal (see yellow smileys). Here, I felt good after the hot chocolate, but a bit stuffed after my sushi-meal, and the green bulks reflect that.https://yannigroth.com/wp-content/uploads/2011/12/screen-capture-1.jpgjawbone-up-CEO-emaildhttps://yannigroth.com/wp-content/uploads/2011/12/jawbone-up-community.jpgjawbone-up-communityThere's a community of active UP-users (and a very functional forum) on Forums.Jawbone.comhttps://yannigroth.com/wp-content/uploads/2011/12/jawbone-up-at-a-glance.jpgjawbone-up-at-a-glancehttps://yannigroth.com/wp-content/uploads/2011/12/img_2166.pngexercise-tracking-jawbone-UPAbout 50 minutes of running, with 3 series of push-ups, perfectly tracked by the UP wristband. Even the distance is correct, which is astonishing given the fact that it isn't GPS-based, but only counts your steps!https://yannigroth.com/wp-content/uploads/2011/12/img_2220.pngjawbone-up-applicationThat day, I didn't exercise at all, except walking to work in the morning and back home in the evening. I think Jawbone's visualization is great!https://yannigroth.com/wp-content/uploads/2011/12/jawbone-up-workout-screenshots.jpgjawbone-up-workout-screenshotsThese screenshots show what you do to start & end a workouthttps://yannigroth.com/wp-content/uploads/2011/12/jawbone-up-worn.jpgjawbone-up-wornhttps://yannigroth.com/wp-content/uploads/2011/12/img_2163.jpgjawbone-upThe wristband looks elegant, no doubt about that2016-02-07T17:08:22+00:00monthlyhttps://yannigroth.com/2014/10/07/what-the-european-commissions-reports-say-about-the-future-of-crowdsourcing/https://yannigroth.com/wp-content/uploads/2014/10/european-commission.jpgImage via fxweek.com (click to access)2016-02-07T17:07:25+00:00monthlyhttps://yannigroth.com/2014/06/30/my-favorite-readings-in-june-tough-academic-world-corporate-tweeting-wikipedia-across-cultures/2016-02-07T16:49:03+00:00monthlyhttps://yannigroth.com/2014/03/28/cant-the-french-do-better-than-that-creativity-consumer-innovation/https://yannigroth.com/wp-content/uploads/2014/03/power-strip.jpgpower striphttps://yannigroth.com/wp-content/uploads/2014/03/headset-wrappers.jpgheadset wrappershttps://yannigroth.com/wp-content/uploads/2014/03/cutting-board.jpgcutting boardhttps://yannigroth.com/wp-content/uploads/2014/03/la-fabrique-c3a0-innovations.jpgla fabrique à innovationsImage via La Fabrique à A Innovation's newsletter (click to read)2016-02-07T16:46:58+00:00monthlyhttps://yannigroth.com/2009/10/11/sponsoring-buzz-david-macaskill/https://yannigroth.com/wp-content/uploads/2009/10/39774661-45775282-img-2487-jpg.jpgDanny Mac Askillhttps://yannigroth.com/wp-content/uploads/2009/10/30416448london-site-aerial-view-jpg.jpgLondon-site-aerial-view-jpg2016-02-07T16:41:36+00:00monthlyhttps://yannigroth.com/2015/07/31/my-favorites-in-july-heinekens-creative-ladder-airbnb-in-cuba-pretending-to-be-a-successful-startup/https://yannigroth.com/wp-content/uploads/2015/07/heineken-cannes-2015-can.jpgheineken cannes 2015 canImage via Short Film Corner Cannes2016-02-07T16:40:42+00:00monthlyhttps://yannigroth.com/2013/11/13/phd-studies-in-france-findings-from-a-government-report/https://yannigroth.com/wp-content/uploads/2013/11/emeric-brehier-doctorants-france.jpgemeric-brehier-doctorants-franceNot a very attentive audience...2016-05-12T10:42:55+00:00monthlyhttps://yannigroth.com/2014/05/24/a-new-cultural-construct-tightness-looseness-of-societies/https://yannigroth.com/wp-content/uploads/2014/05/35b8a-tiiiiight.jpg35b8a-tiiiiighthttps://yannigroth.com/wp-content/uploads/2014/05/tightness-looseness-us-map.jpgtightness-looseness-US-mapImage via phys.orghttps://yannigroth.com/wp-content/uploads/2014/05/singapore-no-bicycle-riding.jpgsingapore-no-bicycle-ridingSingapore, a "tight" countryhttps://yannigroth.com/wp-content/uploads/2014/05/michele-gelfand-fox.jpgMichele Gelfand FOXClick on the image to watch Michele Gelfand explain the tightness concept (source: FOX News)https://yannigroth.com/wp-content/uploads/2014/05/tight-cultures-loose-cultures.jpgtight cultures loose cultures2018-05-04T08:14:11+00:00monthlyhttps://yannigroth.com/2016/02/06/im-happy-to-share-my-data-for-research-purposes-crowdsourcing-cocreation-openinnovation-marketing/https://yannigroth.com/wp-content/uploads/2016/02/eyeka-research-survey-2014.jpgeYeka Research Survey 2014https://yannigroth.com/wp-content/uploads/2016/02/keep-kalm-and-open-data.pngkeep kalm and open dataImage via KeepCalm-O-Matic.co.ukhttps://yannigroth.com/wp-content/uploads/2016/01/creative-crowdsourcing-timeline-october-2015.jpgcreative crowdsourcing timeline October 2015A screenshot of the 2015 timeline, on October 20th. To extract trends from this one and the previous ones, get in touch!https://yannigroth.com/wp-content/uploads/2016/01/creative-crowdsourcing-map-2016.jpgcreative crowdsourcing map 2016Click to read "Where do creative crowdsourcing participants come from?" (over years old post). Want updates? Get the data & have a look at it :)2016-02-06T15:58:44+00:00monthlyhttps://yannigroth.com/2016/01/19/merci-thank-you-danke-trugarez/https://yannigroth.com/wp-content/uploads/2016/01/yannig-roth-phd-jury-sorbonne.jpgYannig Roth PhD Jury SorbonneFrançois Pétavy (eYeka), Prof. Decaudin (Université Toulouse), Prof. Le Nagard (ESSEC), Recteur Steyer (Université Paris 1 Panthéon Sorbonne), moi, Prof. Lemoine (Université Paris 1 Panthéon Sorbonne) and Prof. Morisse (ESSCA Ecole de Management)https://yannigroth.com/wp-content/uploads/2016/01/rc3a9pc3a9tition-these.jpgrépétition theseUne des nombreuses répétitions de soutenance...https://yannigroth.com/wp-content/uploads/2016/01/yannig-roth-jury-these-amphitheatre-liard-sorbonne.jpgYannig Roth Jury These Amphitheatre Liard SorbonneLes remerciements après la soutenance, un des moments les plus importants!2016-02-01T14:15:18+00:00monthlyhttps://yannigroth.com/2016/01/03/invitation-soutenance-de-these-de-doctorat-crowdsourcing-marketing/https://yannigroth.com/wp-content/uploads/2015/12/amphitheatre-louis-liard.jpgamphitheatre louis liardPhoto : Patrice Koch (via Flickr)https://yannigroth.com/wp-content/uploads/2015/12/sorbonne-galerie-gerson.jpgSorbonne Galerie Gerson2016-01-15T07:40:03+00:00monthlyhttps://yannigroth.com/2015/09/30/my-favorites-in-september-airbnbs-brand-strategy-the-worlds-last-globemakers-mothers-of-isis-fighters/https://yannigroth.com/wp-content/uploads/2015/09/bellerby.jpgBellerbyImage via boredpanda.com2016-01-06T21:18:23+00:00monthlyhttps://yannigroth.com/2015/11/18/these-videos-from-spain-ukraine-and-france-made-sk-ii-rethink-their-marketing/https://yannigroth.com/wp-content/uploads/2015/11/oblikovsky-team-for-eyeka-sk-ii-video.jpgoblikovsky team for eYeka SK-II videoThe team behind the video (click to read more)https://yannigroth.com/wp-content/uploads/2015/11/video-fil-rouge.jpgVideo Fil RougeImage via SK-II.com.sg (click to access)2015-11-18T14:43:22+00:00monthlyhttps://yannigroth.com/2015/10/31/my-favorites-in-october-importance-of-self-discipline-100-years-contour-bottles-meaningful-branding/https://yannigroth.com/wp-content/uploads/2015/10/ibm-france-punch-card-truck.jpgImage via VSA Partners (click to see video)https://yannigroth.com/wp-content/uploads/2015/10/coca-cola-woman-on-beach-ad.jpgImage vie marketingmag.com.au2015-10-27T13:43:34+00:00monthlyhttps://yannigroth.com/2011/10/18/academic-representations-of-crowdsourcing-co-creation-and-open-innovation/https://yannigroth.com/wp-content/uploads/2011/10/crowdsourcing-in-business-and-management-disciplines.jpgCrowdsourcing in business and management disciplinesHossain, M. (2015). Crowdsourcing in business and management disciplines: an integrative literature review. Journal of Global Entrepreneurship Research, 5(1), 21.https://yannigroth.com/wp-content/uploads/2011/10/crowdsourced-innovation-visualization.jpgcrowdsourced innovation visualizationVan Delden (2014). Crowdsourced Innovation - Revolutionizing Open Innovation with Crowdsourcing, innosabi Publishing, 208 pageshttps://yannigroth.com/wp-content/uploads/2011/10/the-crowd-capital-perspective.pngThe Crowd Capital PerspectivePrpic, J.; Shukla, P.; Kietzmann, J.H. and McCarthy, I.P. (Forthcoming). How to Work a Crowd: Developing Crowd Capital Through Crowdsourcing, Business Horizons. Available at SSRN: http://ssrn.com/abstract=2459881https://yannigroth.com/wp-content/uploads/2011/10/accordion-model-innovation-crowdsourcing.jpgaccordion model innovation crowdsourcingSaldanha, F. P., Cohendet, P., & Pozzebon, M. (2014). Challenging the Stage-Gate Model in Crowdsourcing : The Case of Fiat Mio in Brazil. Technology Innovation Management Review, (September), 28–35.https://yannigroth.com/wp-content/uploads/2011/10/the-open-innovation-model.jpgthe open innovation modelChesbrough, H., Bogers, M. 2014. Explicating open innovation: Clarifying an emerging paradigm for understanding innovation. In: H. Chesbrough, W. Vanhaverbeke, J. West, eds. New Frontiers in Open Innovation. Oxford University Press, Oxford, forthcoming. https://yannigroth.com/wp-content/uploads/2011/10/customers-participation-in-product-development-through-crowdsourcing.jpgCustomers Participation in Product Development through CrowdsourcingDjelassi, S., & Decoopman, I. (2013). Customers’ Participation in Product Development through Crowdsourcing : Issues and Implications. Industrial Marketing Management, 42(5), 683–692.https://yannigroth.com/wp-content/uploads/2011/10/theory-of-crowd-capital.jpgtheory-of-crowd-capitalPrpić, J., & Shukla, P. (2013). The Theory of Crowd Capital. Proceedings of the Hawaii International Conference on Systems Sciences #46https://yannigroth.com/wp-content/uploads/2011/10/process-model-for-unsolicited-idea-management.jpgProcess Model for Unsolicited Idea ManagementAlexy, O., Criscuolo, P., & Salter, A. (2012). Managing Unsolicited Ideas for R&D. California Management Review, 54(3), 116–139.https://yannigroth.com/wp-content/uploads/2011/10/esquema-general-del-crowdsourcing.jpgEsquema general del crowdsourcingTelo, A. R., Sanchez-Navarro, J., & Leibovitz, T. (2012). ¡ ESTA PELÍCULA LA HACEMOS ENTRE TODOS ! Crowdsourcing y crowdfunding como prácticas colaborativas en la producción audiovisual contemporánea. Icono 14, 1(10), 25–40https://yannigroth.com/wp-content/uploads/2011/10/design-competitions-academic-representation.jpgdesign-competitions-academic-representationThe visualization of "design competitions" as described by Lampel, Jha & Bhalla (2012)2020-01-05T23:14:28+00:00monthlyhttps://yannigroth.com/2014/12/09/watch-these-10-awesome-brand-videos-taking-place-in-paris/https://yannigroth.com/wp-content/uploads/2014/12/paris-arc-de-triomphe-night.jpgparis arc de triomphe nightImage via Flickrhttps://yannigroth.com/wp-content/uploads/2014/12/bits-of-paris.jpgBits of Paris (click to watch on Mofilm)https://yannigroth.com/wp-content/uploads/2014/12/paris-at-the-speed-of-light.jpgParis - At the speed of light (watch on Vimeo)https://yannigroth.com/wp-content/uploads/2014/12/paris-city-of-light.jpgCity of LightImage via Harold Davis (click to access)2015-09-21T07:25:59+00:00monthlyhttps://yannigroth.com/2015/08/30/my-favorites-in-august-brand-challenges-speaking-out-against-racism-the-creative-apocalypse/https://yannigroth.com/wp-content/uploads/2015/08/creative-apocalypse-that-wasnt-nytmag.jpgcreative apocalypse that wasnt NYTmagIllustration by Andrew Rae (via nytimes.com)2015-08-28T07:34:57+00:00monthlyhttps://yannigroth.com/2015/08/24/immigration-religion-sex-some-of-my-favorite-intelligence2-debates/https://yannigroth.com/wp-content/uploads/2015/08/intelligence-squared-us.jpgIntelligence Squared USImage via robertleeming.com (click to read his interesting post about IQ²)2015-08-24T17:13:55+00:00monthlyhttps://yannigroth.com/2015/08/06/open-your-mouth-show-attitude-anjareschke1s-comment-against-hate-speech-in-english/https://yannigroth.com/wp-content/uploads/2015/08/anja-reschke-tageschau.jpgAnja Reschke TageschauAnja Reschke, German news anchor, when speaking up against hate speech yesterday evening2015-08-07T08:59:34+00:00monthlyhttps://yannigroth.com/2015/04/24/the-stock-photo-model-that-wanted-to-remain-anonymous/https://yannigroth.com/wp-content/uploads/2015/04/ariane-stock-photo-article-esquire-facebook-comments.jpgariane stock photo article esquire facebook commentshttps://yannigroth.com/wp-content/uploads/2015/04/ariane-shutterstock-photos-thumbnails.jpgariane shutterstock photos thumbnailsImage via shutterstock.com/g/Ariwasabihttps://yannigroth.com/wp-content/uploads/2015/04/ariane-stock-photo-girl-thumbnails-facebook.jpgariane stock photo girl thumbnails facebookSome of (!) the ads using Ariane in 2013 (via Facebook)https://yannigroth.com/wp-content/uploads/2015/04/ariane-stock-photo-girl-thumbnails.jpgariane stock photo girl thumbnailsA caption of the "Ariane - The Overexposed Stock Image Model" facebook page (click to see more)2017-01-19T16:32:03+00:00monthlyhttps://yannigroth.com/2015/07/13/this-guy-travelled-around-the-world-to-meet-creative-community-members/https://yannigroth.com/wp-content/uploads/2015/07/matias-planas.jpgMatias PlanasImage via jovoto.comhttps://yannigroth.com/wp-content/uploads/2015/07/for_glory_header_original.pngFor_Glory_Header_originalImage via jovoto.comhttps://yannigroth.com/wp-content/uploads/2015/07/mat.jpgmatClick to see more on jovoto.comhttps://yannigroth.com/wp-content/uploads/2015/06/matias-planas-around-the-world-trip.jpgImage via vimeo.com2015-07-13T16:17:32+00:00monthlyhttps://yannigroth.com/2015/06/25/vintage-packaging-of-our-favorite-brands-products/https://yannigroth.com/wp-content/uploads/2015/06/museum-of-brands-packaging-and-advertising-nestle-milk1.jpgMuseum of Brands Packaging and Advertising Nestle MilkIn the UK, like many other brands, Nestlé celebrated royal events (here: Queen Vistoria's reign commencement)https://yannigroth.com/wp-content/uploads/2015/06/museum-of-brands-packaging-and-advertising-weetabix.jpgMuseum of Brands Packaging and Advertising WeetabixWeetabix still exists today (click on the image to see today's visual identity)https://yannigroth.com/wp-content/uploads/2015/06/museum-of-brands-packaging-and-advertising-kit-kat-bounty-galaxy.jpgMuseum of Brands Packaging and Advertising Kit Kat Bounty GalaxyBounty, Crunch, KitKat, Galaxy, Smarties and more...https://yannigroth.com/wp-content/uploads/2015/06/museum-of-brands-packaging-and-advertising-breakfast-food.jpgMuseum of Brands Packaging and Advertising Breakfast FoodMore breakfast food from back in the days...https://yannigroth.com/wp-content/uploads/2015/06/museum-of-brands-packaging-and-advertising-candy-bars.jpgMuseum of Brands Packaging and Advertising Candy BarsAnd even more decade-old candy... (guess what the "Marathon" brand is called today, click to find out)https://yannigroth.com/wp-content/uploads/2015/06/museum-of-brands-packaging-and-advertising-johnson-and-johnson.jpgMuseum of Brands Packaging and Advertising Johnson and JohnsonThe evolution of Johnson&Johnson baby products' packaginghttps://yannigroth.com/wp-content/uploads/2015/06/museum-of-brands-packaging-and-advertising-cereal-boxes.jpgMuseum of Brands Packaging and Advertising Cereal BoxesCereal boxes of the middle of the century (click to see what Quaker Oats is today)https://yannigroth.com/wp-content/uploads/2015/06/museum-of-brands-packaging-and-advertising-entry.jpgMuseum of Brands Packaging and Advertising EntryThe entry porch2015-07-08T10:52:54+00:00monthlyhttps://yannigroth.com/2015/06/30/my-favorites-in-june-apple-world-gallery-heineken-lock-google-expeditions/https://yannigroth.com/wp-content/uploads/2015/06/apple-world-gallery-cannes-lions-outdoor-video-excerpt.jpgImage via Cannes Lions Archive (click to see video)2015-06-25T15:23:24+00:00monthlyhttps://yannigroth.com/2013/11/16/news-coverage-about-crowdsourcing/https://yannigroth.com/wp-content/uploads/2013/11/envoye-special-reportage-mechanical-turk-crowdsourcing.jpgEnvoye Special Reportage Mechanical Turk Crowdsourcinghttps://yannigroth.com/wp-content/uploads/2013/11/poptent-philadelphia-fox-29-tv-footage.jpgClick to see the video on VCN's bloghttps://yannigroth.com/wp-content/uploads/2013/11/could-crowdsourcing-help-you-get-your-next-raise.jpgCould Crowdsourcing Help You Get Your Next Raise?https://yannigroth.com/wp-content/uploads/2013/11/what-is-crowdsourcing-cbs-news.jpgwhat is crowdsourcing CBS news2015-06-05T10:23:15+00:00monthlyhttps://yannigroth.com/2015/06/02/my-favorites-in-may-airbnbs-impact-on-hotels-facebooks-branding-italian-architects-fight-crowdsourcing/https://yannigroth.com/wp-content/uploads/2015/06/benbarry-facebook-messenger.pngbenbarry-facebook-messengerImage via "Office of Ben Barry"2015-06-02T16:13:06+00:00monthlyhttps://yannigroth.com/2012/08/05/whitepapers-about-crowdsourcing-co-creation-and-open-innovation/https://yannigroth.com/wp-content/uploads/2012/08/the-state-of-crowdsourcing-report-thumbnail.jpgDownload the "State of Crowdsourcing 2015" trend reporthttps://yannigroth.com/wp-content/uploads/2012/08/eyeka-retail-trends-whitepaper-crowdsourcing.jpgClick to download on eYekahttps://yannigroth.com/wp-content/uploads/2012/08/adaptive-sourcing-whitepaper.jpgAdaptive Sourcing Whitepaperhttps://yannigroth.com/wp-content/uploads/2012/08/re-tinking-sourcing.jpgRe-tinking sourcinghttps://yannigroth.com/wp-content/uploads/2012/08/the-big-c-content-marketing-whitepaper.jpgClick to see whitepaper(s)https://yannigroth.com/wp-content/uploads/2012/08/your-starting-guide-to-open-innovation-and-crowdsourcing-success.jpgYour Starting Guide to Open Innovation and Crowdsourcing Successhttps://yannigroth.com/wp-content/uploads/2012/08/challengepost-app-crowdsourcing-best-practice-guides.jpgClick to access the guideschallengepost-app-crowdsourcing-best-practice-guideshttps://yannigroth.com/wp-content/uploads/2012/08/co-creation-for-positive-impact-enviu.jpgco-creation for positive impact enviuhttps://yannigroth.com/wp-content/uploads/2012/08/pg-connect-develop-whitepaper.jpgClick to get to the PDFhttps://yannigroth.com/wp-content/uploads/2012/08/co-creation-new-source-of-value.jpgco-creation-new-source-of-value2015-06-02T13:39:33+00:00monthlyhttps://yannigroth.com/2015/04/28/de-la-couverture-mediatique-du-sport-feminin-memoire-de-vanessa-gerst/https://yannigroth.com/wp-content/uploads/2015/04/vanessa-gerst.jpgvanessa gersthttps://yannigroth.com/wp-content/uploads/2015/04/la-course-tour-de-france-womens.jpgLa-Course-Tour-de-France-womens"La Course by Tour de France" a été organisée pour la première fois en 2014, et a été remportée par Marianne Vos (image via pelotonmagazine.com)https://yannigroth.com/wp-content/uploads/2015/04/tweet-psg-handball.jpgtweet psg handball2017-03-14T15:18:33+00:00monthlyhttps://yannigroth.com/2015/05/02/my-favorites-of-april-coca-cola-in-france-cycling-in-rwanda-doctoral-fraud-in-germany/https://yannigroth.com/wp-content/uploads/2015/04/coke-ad-eiffel-tower.jpgCoke-Ad-Eiffel-TowerClick to see more (Mashable)2015-04-28T15:40:23+00:00monthlyhttps://yannigroth.com/2015/04/08/just-off-the-press-our-csreport2015-trend-report/https://yannigroth.com/wp-content/uploads/2015/04/eyeka-crowdsourcing-report-figure-7.jpgeYeka-crowdsourcing-report-figure-7- The most crowdsourced type of content by the Best Global Brands is video content (45% of all initiatives in 2014) followed by ideas (22% of all initiatives in 2014).https://yannigroth.com/wp-content/uploads/2015/04/eyeka-crowdsourcing-report-figure-2.jpgeYeka-crowdsourcing-report-figure-2- 85% of the 2014 Best Global Brands have used crowdsourcing in the last ten years.https://yannigroth.com/wp-content/uploads/2015/04/eyeka-crowdsourcing-report-figure-5.jpgeYeka-crowdsourcing-report-figure-5- Fast Moving Consumer Goods (FMCG) giants increased investment by 48% in 2014 compared to 2013. https://yannigroth.com/wp-content/uploads/2015/04/eyeka-april-wallpaper.jpgeYeka April Wallpaperhttps://yannigroth.com/wp-content/uploads/2015/03/crowdsourcing-trend-report-2015.jpgClick to access the download page on eYeka2015-04-17T13:06:19+00:00monthlyhttps://yannigroth.com/2015/04/17/how-doritos-crowdsourced-its-advertising-since-2006-csreport2015/https://yannigroth.com/wp-content/uploads/2015/04/eyeka-crowdsourcing-report-figure-6.jpgeYeka-crowdsourcing-report-figure-6The crowdsourcing usage of 10 leading FMCG companies (click to see more by donwloading the report on eYeka)https://yannigroth.com/wp-content/uploads/2015/04/crowdsourcing-trend-report-2015-mail-banner.jpgDownload the Crowdsourcing Trend Report 2015https://yannigroth.com/wp-content/uploads/2015/02/doritos-bold.jpgDOritos boldDoritos asked for creative, entertaining and potentially viral video that features people doing something BOLD (image via eYeka)https://yannigroth.com/wp-content/uploads/2015/02/doritos1.jpgDOritoshttps://yannigroth.com/wp-content/uploads/2015/02/doritos.jpgDOritosOn eYeka, PepsiCo was looking for new Doritos product ideas, based on the original triangular shape (image via eYeka)https://yannigroth.com/wp-content/uploads/2015/02/doritos-king-of-ads.jpgdoritos-king-of-adsDoritos was giving away up to £200,000 to whoever would make the next Doritos TV ad (image via theinspirationroom.com)https://yannigroth.com/wp-content/uploads/2015/02/doritos-diy.jpgdoritos diyhttps://yannigroth.com/wp-content/uploads/2015/02/doritos2014.jpgdoritos2014https://yannigroth.com/wp-content/uploads/2015/02/2013crashthesuperbowl.jpg2013CrashthesuperbowlDoritos announced return of the 2012-2013 season of Crash the Super Bowl (image via videocontestnews.com)https://yannigroth.com/wp-content/uploads/2015/02/doritos-crash-super-bowl-2012.jpgdoritos-crash-super-bowl-2012The finalists (image via theinspirationroom.com)2015-04-17T09:46:59+00:00monthlyhttps://yannigroth.com/2015/04/13/quirky-acquires-consulting-firm-to-start-servicing-fmcg-companies/2015-04-13T16:05:31+00:00monthlyhttps://yannigroth.com/2015/04/12/a-perfect-map-of-the-world-will-never-exist/https://yannigroth.com/wp-content/uploads/2015/04/cassini-maps-visualized-on-google-earth.jpgCassini Maps Visualized on Google EarthClick to look at the whole Cassini Maps... brilliantly visualized on Google Earth (by the David Rumsey Historical Map Collection)https://yannigroth.com/wp-content/uploads/2014/12/a-history-of-the-world-in-12-maps.jpga history of the world in 12 mapsI started reading the book on my way back from Singapore. A live map showed us where we were in real time2015-04-13T09:28:23+00:00monthlyhttps://yannigroth.com/2015/04/04/10-ads-based-on-barry-louis-polisar-music/https://yannigroth.com/wp-content/uploads/2015/04/volkswagen-ad-dogs.pngvolkswagen-ad-dogsImage via autoevolution.com (click to see article)2015-04-07T08:11:38+00:00monthlyhttps://yannigroth.com/2015/04/03/recruiting-individuals-to-a-crowdsourcing-community-findings-from-an-ad-copy-test/https://yannigroth.com/wp-content/uploads/2015/04/ctr-motivational-categories-crowdsourcing-community.jpgCTRs for each motivational category, comparing the average of the CTRs of Asian countries (India, Malaysia, Singapore) and Western countries (UK, US). Top motivational category indicated in bold type.2015-04-03T10:25:11+00:00monthlyhttps://yannigroth.com/2015/04/01/my-favorites-from-march-geicos-pre-roll-ad-pr-readiness-worlds-largest-cave/https://yannigroth.com/wp-content/uploads/2015/04/son-doong-cave.jpg54 Beautiful PHOTOS of Son Doong Cave, The World's Largest Cave (Click to see them on BoomsBeat)2015-04-01T09:34:34+00:00monthlyhttps://yannigroth.com/2015/03/17/did-you-notice-the-cyclists-in-air-france-franceisintheair-spot/https://yannigroth.com/wp-content/uploads/2015/03/nacer-bouhanni-french-champion-sprint.jpgClick to see the article (phot via republicain-lorrain.fr)2014 French Champion Nacer Bouhanni winning a stage of the Tour of Omanhttps://yannigroth.com/wp-content/uploads/2015/03/cavendish.jpgClick to see the article on The TelegraphIn 2012, Mark Cavendish won his first Tour de France stage as world champion.https://yannigroth.com/wp-content/uploads/2015/03/maillots-distinctifs-du-tour-de-france-2014.jpgmaillots-distinctifs-du-tour-de-france-2014The Tour's leader jerseys, from left to right: King of the Mountains, Best Young Rider, Overall Winner and Best Sprinter.https://yannigroth.com/wp-content/uploads/2015/03/tour-de-france-cyclists-sprint.gifClick to see Reddit threadImage via Reddit.comhttps://yannigroth.com/wp-content/uploads/2015/03/air-france-france-is-in-the-air-cyclists.gifClick to see original postGif via FUBIZ.nethttps://yannigroth.com/wp-content/uploads/2015/03/franceisintheair_cyclists_366x183.jpgFranceIsInTheAir_cyclists_366x183Image via AirFrance.fr2015-03-17T08:32:04+00:00monthlyhttps://yannigroth.com/2015/03/15/i-enjoyed-watching-citizenfour-the-documentary-about-edward-snowden/https://yannigroth.com/wp-content/uploads/2015/03/citizen-four.jpgcitizen-fourEdward Snowden (left) shows journalist Glenn Greenwald (right) how the encryption system works before sharing his leaked documents. Image via Spoilpolis.com.2015-03-15T21:59:58+00:00monthlyhttps://yannigroth.com/2015/03/13/how-doritos-is-using-its-new-community-for-marketing-csreport2015/https://yannigroth.com/wp-content/uploads/2015/03/unilever-foundry.pngunilever foundryImage via marketingmagazine.co.uk (click to access article)https://yannigroth.com/wp-content/uploads/2015/03/doritos_legion-of-the-bold_missions.pngdoritos_legion-of-the-bold_missionshttps://yannigroth.com/wp-content/uploads/2015/03/legion-bold-doritos-coming-soon.jpgLegion of the Bold on March 6th 2015nhttps://yannigroth.com/wp-content/uploads/2015/03/legion-of-the-bold.jpgLegion Of The Boldhttps://yannigroth.com/wp-content/uploads/2015/03/doritos_legion-of-the-bold_trendsetting-images.pngdoritos_legion-of-the-bold_trendsetting-imageshttps://yannigroth.com/wp-content/uploads/2015/03/doritos_legion-of-the-bold_love-ballad.pngdoritos_legion-of-the-bold_love-balladhttps://yannigroth.com/wp-content/uploads/2015/03/doritos_legion-of-the-bold_trendsetting-tweet.pngdoritos_legion-of-the-bold_trendsetting-tweethttps://yannigroth.com/wp-content/uploads/2015/03/doritos_legion-of-the-bold_doritos-inamita-scripts.pngdoritos_legion-of-the-bold_doritos inamita scriptshttps://yannigroth.com/wp-content/uploads/2015/03/doritos_legion-of-the-bold_t-shirt-design-contest.pngdoritos_legion-of-the-bold_t-shirt-design-contesthttps://yannigroth.com/wp-content/uploads/2015/03/doritos_legion-of-the-bold_poster.pngdoritos_legion-of-the-bold_poster2015-03-15T11:44:56+00:00monthlyhttps://yannigroth.com/2015/03/01/my-favorites-from-february-samsungs-tv-privacy-policy-bradley-wiggins-evolution-google-cardboard/https://yannigroth.com/wp-content/uploads/2015/02/yannig-google-cardboard.jpgYannig Google Cardboardhttps://yannigroth.com/wp-content/uploads/2015/02/duesenberg-coupe-simone-midnight-ghost.jpgDuesenberg Coupe Simone Midnight GhostImage via @HistoricalPics2015-02-24T15:35:26+00:00monthlyhttps://yannigroth.com/2015/01/31/my-favorites-from-january-cosmopolitan-paris-social-media-seen-by-a-teen-ubers-previous-logo/https://yannigroth.com/wp-content/uploads/2015/01/new-yorker-cover-eiffel-tower-charlie-hebdo.jpgnew yorker cover eiffel tower charlie hebdoImage via @Benavent2015-01-30T09:34:11+00:00monthlyhttps://yannigroth.com/2014/12/20/heres-what-a-french-cmo-thinks-about-creative-crowdsourcing/2015-01-28T08:37:26+00:00monthlyhttps://yannigroth.com/2015/01/16/the-university-paris-1-pantheon-sorbonne-updates-its-brand-identity/https://yannigroth.com/wp-content/uploads/2015/01/new-logo-universitc3a9-paris-1-pantheon-sorbonne-goup1-hashtag.jpgClick to see #GoUP1 on Twitter's image searchYou see how the identity is rolled out for various departments, disciplines and schools within the university. On the bottom left, you can see a before/after image.https://yannigroth.com/wp-content/uploads/2015/01/logo-sorbonne.jpeglogo sorbonneImage via @SorbonneParis12015-01-16T16:44:06+00:00monthlyhttps://yannigroth.com/2014/12/31/my-favorties-of-december-countries-as-brands-sorbonne-from-the-inside-choices-across-cultures/https://yannigroth.com/wp-content/uploads/2014/12/eiffel-tower-bastille-day.jpgImage via @HistoricalPics (click to see tweet)2014-12-31T12:10:46+00:00monthlyhttps://yannigroth.com/2014/12/25/merry-christmas-joyeux-noel-frohe-weihnachten-nedeleg-laouen/https://yannigroth.com/wp-content/uploads/2014/12/value-for-eyeka-clients-black-white.jpgValue For eYeka Clients Black Whitehttps://yannigroth.com/wp-content/uploads/2014/12/phd122906s.gifSanta Didn't Give Me a Finished Thesis2014-12-29T08:33:09+00:00monthlyhttps://yannigroth.com/2014/12/13/our-asqjournal-paper-is-online-here-are-10-salient-quotes-from-it/https://yannigroth.com/wp-content/uploads/2014/11/the-impact-of-culture-on-creativity.jpgThe Impact of Culture on CreativityClick to access ASQ article page2014-12-12T06:23:41+00:00monthlyhttps://yannigroth.com/2014/11/29/my-favorites-of-november-localized-marketing-gopro-in-a-bubble-the-roi-of-creativity/https://yannigroth.com/wp-content/uploads/2014/11/place-charles-de-gaulle-around-7pm.jpgPlace Charles de Gaulle around 7pm2014-11-28T17:44:07+00:00monthlyhttps://yannigroth.com/2014/11/26/using-culturally-diverse-crowds-to-source-global-ideas-my-baqmar-presentation/https://yannigroth.com/wp-content/uploads/2014/11/using-culturally-diverse-crowds-to-source-global-ideas.jpgUsing Culturally Diverse Crowds To Source Global IdeasClick to see presentation on Slideshare2014-12-10T17:53:48+00:00monthlyhttps://yannigroth.com/2014/11/01/my-favorites-of-october-singapores-tight-data-surveillance-googles-investment-in-cinematic-reality-7-advantages-of-having-a-phd/https://yannigroth.com/wp-content/uploads/2014/10/singapore-road.jpgClick to see moreImage via Flickr2014-10-29T09:12:38+00:00monthlyhttps://yannigroth.com/2014/10/01/my-favorite-readings-in-september-advertising-contests-spoiler-proof-tv-shows-career-boosting-phds/https://yannigroth.com/wp-content/uploads/2014/09/paris-abandonned-railway.jpgparis abandonned railway2014-09-29T10:23:33+00:00monthlyhttps://yannigroth.com/2014/10/03/reflexions-sur-un-aspect-juridique-du-crowdsourcing-creatif/https://yannigroth.com/wp-content/uploads/2014/09/rapport-travail-gratuit.jpgrapport travail gratuitUne pétition et un rapport contre le "travail gratuit" comme moyen de pression de certains créatifs (image via Marie&Julien, clickez pour accéder à leur billet)2014-10-06T01:04:20+00:00monthlyhttps://yannigroth.com/2014/09/27/title-heroes-the-benefits-of-doctoral-studies-to-boost-corporate-careers/https://yannigroth.com/wp-content/uploads/2014/09/titel-helden-handelblatt-karriere-illustration-3.jpgtitel helden handelblatt karriere illustration 3Illustrations by Anja Stichlerhttps://yannigroth.com/wp-content/uploads/2014/09/titel-helden-handelblatt-karriere-illustration-2.jpgtitel helden handelblatt karriere illustration 2Illustrations by Anja Stichlerhttps://yannigroth.com/wp-content/uploads/2014/09/titel-helden-handelblatt-karriere-illustration.jpgtitel helden handelblatt karriere illustrationIllustrations by Anja Stichlerhttps://yannigroth.com/wp-content/uploads/2014/09/titel-helden-handelblatt-karriere-artikel.jpgtitel helden handelblatt karriere artikel2014-10-08T11:45:08+00:00monthlyhttps://yannigroth.com/2014/09/09/cultural-tightness-creativity-asq-paper/https://yannigroth.com/wp-content/uploads/2014/08/asq-56-2-june-2012.jpgASQ 56 2 June 2012The cover of an ASQ issue from June 2012, which I chose only because of the bicycle! (Image via ManagementINK)https://yannigroth.com/wp-content/uploads/2014/08/cultural-alignment-model-of-global-creativity.jpgCultural Alignment Model of Global CreativityThe "Cultural Alignment Model of Global Creativity" argues that the effects of cultural tightness on creativity depend on whether individuals engage in foreign or a local creative tasks2014-10-01T11:55:50+00:00monthlyhttps://yannigroth.com/2013/08/30/onlinevideocontests-com-features-crowdsourcing-platforms-in-short-videos/https://yannigroth.com/wp-content/uploads/2013/08/ovc-banner.jpgOVC banner2014-09-09T07:55:09+00:00monthlyhttps://yannigroth.com/2014/09/08/does-crowdsourcing-deliver-on-its-promise-for-creatives/https://yannigroth.com/wp-content/uploads/2014/09/video-contest-website-landing-pages.jpgVideo Contest Website Landing Pages2016-02-17T20:18:17+00:00monthlyhttps://yannigroth.com/2014/08/31/my-favorite-readings-in-august-the-creative-process-illustrated-cycling-across-the-usa-phd-after-40/https://yannigroth.com/wp-content/uploads/2014/08/golem13-paris-liberation-1944.jpgGolem13-Paris-Liberation-1944Some of the tweets shared in this post feature memorabilia. Hence this photo of Paris in the summer with a photo of 19442014-08-28T14:11:28+00:00monthlyhttps://yannigroth.com/2014/08/27/my-book-review-of-aneeshchopras-innovative-state/https://yannigroth.com/wp-content/uploads/2014/06/aneesh-chopra-on-the-daily-show-december-2009.jpgAneesh Chopra on The Daily Show December 2009"What is so funny, Indian Geaorge Clooney?" (click to watch video)https://yannigroth.com/wp-content/uploads/2014/06/innovative-state-book.jpginnovative state bookClick to enlarge2014-08-28T08:03:56+00:00monthlyhttps://yannigroth.com/2014/08/12/cool-holding-our-first-book-chapter-in-our-hands/https://yannigroth.com/wp-content/uploads/2014/08/crowdsourcing-platforms-for-video-advertising.jpgcrowdsourcing platforms for video advertisingClick on the image to see full presentation (on Slideshare)https://yannigroth.com/wp-content/uploads/2014/08/video-advertising-crowdsourcing-creative-industries-book-chapter.jpgvideo advertising crowdsourcing creative industries book chapterClick to get to the chapter page2014-08-12T12:43:08+00:00monthlyhttps://yannigroth.com/2014/08/02/my-favourite-readings-in-july-cycling-in-the-eurotunnel-the-cost-of-top-academic-papers/https://yannigroth.com/wp-content/uploads/2014/07/paris-woman-1920.jpgClick to see tweetImage via @HistoricalPics2014-08-01T11:02:21+00:00monthlyhttps://yannigroth.com/2013/05/13/how-crowdsourcing-is-used-in-video-advertising/2014-07-29T11:59:58+00:00monthlyhttps://yannigroth.com/2014/07/28/is-the-crowdsourcing-world-flat-oui2014/https://yannigroth.com/wp-content/uploads/2014/07/harvard-business-school.jpgharvard business school2014-10-17T11:51:20+00:00monthlyhttps://yannigroth.com/2014/06/25/are-some-countries-less-receptive-to-the-idea-of-crowdsourcing/https://yannigroth.com/wp-content/uploads/2014/06/crowdsourcing-japan.jpgCrowdsourcing Japanhttps://yannigroth.com/wp-content/uploads/2014/06/discover_the_spirit_of_japan_eyeka_contest.jpgdiscover_the_spirit_of_japan_eyeka_contestJapan Tourism Agency crowdsourced some of its promotional videos as part of its "Undiscovered Japan" campaign2014-06-26T10:02:34+00:00monthlyhttps://yannigroth.com/2014/06/10/some-thoughts-about-crowdsourcing-week-brussels/https://yannigroth.com/wp-content/uploads/2014/06/domenico-rossetti-crowdsourcing-week-brussels.jpgdomenico-rossetti-crowdsourcing-week-brusselshttps://yannigroth.com/wp-content/uploads/2014/06/shelley-kuipers-crowdsourcing-week-brussels.jpgshelley-kuipers-crowdsourcing-week-brusselshttps://yannigroth.com/wp-content/uploads/2014/06/siham-belouadheh-crowdsourcing-week-brussels.jpgsiham-belouadheh-crowdsourcing-week-brusselshttps://yannigroth.com/wp-content/uploads/2014/06/nicolas-borgis-crowdsourcing-week-brussels.jpgnicolas-borgis-crowdsourcing-week-brusselshttps://yannigroth.com/wp-content/uploads/2014/06/arnaud-burgot-crowdsourcing-week-brussels.jpgarnaud-burgot-crowdsourcing-week-brusselshttps://yannigroth.com/wp-content/uploads/2014/06/sean-moffitt-crowdsourcing-week-brussels.jpgsean-moffitt-crowdsourcing-week-brusselshttps://yannigroth.com/wp-content/uploads/2014/06/nick-yap-crowdsourcing-week-brussels.jpgnick-yap-crowdsourcing-week-brusselshttps://yannigroth.com/wp-content/uploads/2014/06/crowdsourcing-week-brussels-living-tomorrow.jpgcrowdsourcing week brussels living tomorrowhttps://yannigroth.com/wp-content/uploads/2014/06/yannig-roth-crowdsourcing-week-brussels.jpgyannig roth crowdsourcing week brussels2014-08-21T08:13:41+00:00monthlyhttps://yannigroth.com/2014/05/31/my-favorite-readings-in-may-nobel-prizes-across-time-and-space-spurious-correlations-shut-up-legs/https://yannigroth.com/wp-content/uploads/2014/05/mode-c3a0-longchamp-paris-17-mai-1914.jpgMode à Longchamp. Paris, 17 mai 1914.Parisians in May 1914, exactly 100 years ago (image via parisenimages.fr)2014-06-01T13:52:09+00:00monthlyhttps://yannigroth.com/2014/05/19/twiinkly-wants-to-crowdsource-the-photo-coverage-of-sport-events/https://yannigroth.com/wp-content/uploads/2014/05/logo_twiinkly_appstore.jpgClick on the image to access the App Storehttps://yannigroth.com/wp-content/uploads/2014/05/twiinkly1.jpgtwiinklyhttps://yannigroth.com/wp-content/uploads/2014/05/twiinkly.jpgTwiinklyImage via martingaffuri.comhttps://yannigroth.com/wp-content/uploads/2014/05/twiinkly-screenshots-app-store.jpgTwiinkly screenshots app storeClick on the image to see Twiinkly on the App Store2015-08-09T13:14:35+00:00monthlyhttps://yannigroth.com/2014/04/30/my-favorite-readings-in-april-crowd-innovation-some-research-findings-strong-runners/https://yannigroth.com/wp-content/uploads/2014/04/vintage-photo.jpgWhy The Internet Fetishizes Old Photos - Feeling nostalgic for the past can make us optimistic about the future (Fast CoDesign).Click on this photo to read another of my favorite reads of Aprilhttps://yannigroth.com/wp-content/uploads/2014/04/indiegogo-logos.jpgindiegogo logos2014-04-29T10:12:08+00:00monthlyhttps://yannigroth.com/2014/03/31/my-favorite-readings-in-march-crowds-everywhere-academic-discussions-some-awesome-videos/https://yannigroth.com/wp-content/uploads/2014/03/old_shanghai_newspaper_readers.jpgOld Pictures of Shanghai in 1949 (click to see more)https://yannigroth.com/wp-content/uploads/2014/03/old_shanghai_picture_22_newspaper_readers.jpgImage via ChinaToday.com (click to see more)2014-03-31T08:56:50+00:00monthlyhttps://yannigroth.com/2014/03/20/presentation-sur-le-crowdsourcing-et-linnovation-collaborative-chez-belgroup/https://yannigroth.com/wp-content/uploads/2014/03/bel-group-inspiring-lunch-crowdsourcing.jpgBEL Group Inspiring Lunch Crowdsourcing2014-03-20T12:33:00+00:00monthlyhttps://yannigroth.com/2014/02/12/oxylane-launches-another-sports-related-open-innovation-platform/https://yannigroth.com/wp-content/uploads/2014/02/open-oxylane-facebook-join.jpgOpen Oxylane Facebook Joinhttps://yannigroth.com/wp-content/uploads/2014/02/open-oxylane-teaser-home.jpgOpen Oxylane Teaser HomeToday (February 12th) the Open Oxyale page is still in teaser mode. Click to access2014-02-18T10:36:18+00:00monthlyhttps://yannigroth.com/2014/02/06/the-three-french-challengers-of-quirky/2014-02-06T14:20:10+00:00monthlyhttps://yannigroth.com/2012/07/07/defining-creative-crowdsourcing-crowdsourcing-of-creative-activities/https://yannigroth.com/wp-content/uploads/2012/07/creative-industries.jpgcreative-industriesImage via jobscharger.comhttps://yannigroth.com/wp-content/uploads/2012/07/creatividad.jpgcreatividad"Creatividad", an ad for an insurance company from Peru (via adsoftheworld.com)2024-02-09T21:06:02+00:00monthlyhttps://yannigroth.com/2014/01/28/getting-consumers-attention-becomes-more-expensive-advertising-research/https://yannigroth.com/wp-content/uploads/2014/01/lean-advertising-illustration.jpglean-advertising-illustrationClick on the image to read HBR articlehttps://yannigroth.com/wp-content/uploads/2014/01/multitasking-watching-tv.jpgmultitasking watching TVConsumers are looking at more screens. One of many reasons that explain the rise of consumer attention (photo via cisco.com)https://yannigroth.com/wp-content/uploads/2014/01/decreasing-tv-ads-attention-thales-texeira.jpgdecreasing-tv-ads-attention-thales-texeiraClick to access paper on HBS.eduhttps://yannigroth.com/wp-content/uploads/2014/01/rising-cost-consumer-attention-thales-texeira.jpgrising-cost-consumer-attention-thales-texeiraClick to access paper on HBS.eduhttps://yannigroth.com/wp-content/uploads/2014/01/viral-ads-needs-thales-texeira.jpgviral-ads-needs-thales-texeiraClick to access paper on HBS.eduhttps://yannigroth.com/wp-content/uploads/2014/01/entertainment-in-tv-ads-attention-thales-texeira.jpgentertainment-in-tv-ads-attention-thales-texeiraClick to access paper on HBS.edu2014-01-28T14:21:29+00:00monthlyhttps://yannigroth.com/2014/01/07/should-creative-crowdsourcing-participants-get-working-contracts-and-salaries/2014-01-07T06:43:55+00:00monthlyhttps://yannigroth.com/2014/01/04/gelehrter-betriebswirt-professionneller-tanzer-und-animationskunstler/https://yannigroth.com/wp-content/uploads/2014/01/fette-moves-2.jpgTop Secret 2.1https://yannigroth.com/wp-content/uploads/2014/01/flojoart.jpegflojoARThttps://yannigroth.com/wp-content/uploads/2014/01/fettemoves.jpgfettemovesDie "Fette Moves" Crew, mit Florian Genal, linkshttps://yannigroth.com/wp-content/uploads/2013/12/bild-feete-moves.jpgBild-Feete-MovesFlorian, zweiter von Links, mit Sängerin Nicole Mühle und der Crew Fette Moves (Bild via nicolemuehle.de)https://yannigroth.com/wp-content/uploads/2013/12/au-contraire-florian-genal-dancing-gop-varic3a9tc3a9.jpgAu Contraire Florian Genal Dancing GOP VariétéBitte klicken, um Florian im GOP Variété tanzen zu sehen (vimeo.com)2014-01-07T09:22:22+00:00monthlyhttps://yannigroth.com/2013/12/31/to-end-2013-some-stats-from-the-crowdsourcing-timeline/https://yannigroth.com/wp-content/uploads/2013/12/crowdsourcing-timeline-2013-evolution-by-platform.jpgcrowdsourcing-timeline-2013-evolution-by-platformhttps://yannigroth.com/wp-content/uploads/2013/12/crowdsourcing-timeline-2013-platforms-long-tail.jpgcrowdsourcing-timeline-2013-platforms-long-tailhttps://yannigroth.com/wp-content/uploads/2013/12/crowdsourcing-timeline-2013-platforms-word-cloud.jpgcrowdsourcing-timeline-2013-platforms-word-cloudhttps://yannigroth.com/wp-content/uploads/2013/12/crowdsourcing-by-the-worlds-best-global-brands.jpgCrowdsourcing-by-the-Worlds-Best-Global-BrandsClick to access timelinehttps://yannigroth.com/wp-content/uploads/2013/12/crowdsourcing-timeline-search-function.jpgcrowdsourcing-timeline-search-functionhttps://yannigroth.com/wp-content/uploads/2013/12/crowdsourcing-timeline-2013-categories-by-top-brands.jpgcrowdsourcing-timeline-2013-categories-by-top-brandshttps://yannigroth.com/wp-content/uploads/2013/12/crowdsourcing-timeline-2013-top-brands1.jpgcrowdsourcing-timeline-2013-top-brandshttps://yannigroth.com/wp-content/uploads/2013/12/crowdsourcing-timeline-2013-top-companies.jpgcrowdsourcing-timeline-2013-top-companieshttps://yannigroth.com/wp-content/uploads/2013/12/crowdsourcing-timeline-2013-evolution-by-category.jpgcrowdsourcing-timeline-2013-evolution-by-categoryhttps://yannigroth.com/wp-content/uploads/2013/12/crowdsourcing-timeline-2013-strip-detail-2013.jpgcrowdsourcing-timeline-2013-strip-detail-20132015-03-23T21:02:59+00:00monthlyhttps://yannigroth.com/2013/12/21/jan-marcinek-kryspin-launches-visionnaire-co-in-the-czech-republic/https://yannigroth.com/wp-content/uploads/2013/12/jan-marcinek-visionnaire.jpgjan-marcinek-visionnaireJan Marcinek, works and lives in Prague, Czech Republic, where he is copywriter for Havas (photo via Visionnaire.co)https://yannigroth.com/wp-content/uploads/2013/12/visionnaire-co.jpgvisionnaire-co2013-12-21T18:19:39+00:00monthlyhttps://yannigroth.com/2013/12/14/how-the-south-african-congress-alliance-crowd-sourced-a-freedom-charter/https://yannigroth.com/wp-content/uploads/2013/12/freedom-charter-wall-painting.jpgfreedom-charter-wall-paintingA wall painting in Cape Town, South Africa (image via creatorsdocumentary.wordpress.com)https://yannigroth.com/wp-content/uploads/2013/12/kliptown_freedom_charter_memorial.jpgKliptown_Freedom_Charter_MemorialThe Freedom Charter memorial in Kliptown, South-Africa (image via documentblog.de)2013-12-13T12:30:58+00:00monthlyhttps://yannigroth.com/2013/12/10/jeremiah-owyang-presente-crowd-companies-a-le-web-paris/https://yannigroth.com/wp-content/uploads/2013/12/jeremiah-owyang-crowd-companies-le-web-paris.jpgjeremiah-owyang-crowd-companies-le-web-parisImage via @cgiorgihttps://yannigroth.com/wp-content/uploads/2013/12/economie-collaborative-france-2013.jpgeconomie collaborative france 2013https://yannigroth.com/wp-content/uploads/2013/12/logo-crowdcompanies.pngLogo-CrowdCompanies2013-12-10T14:50:31+00:00monthlyhttps://yannigroth.com/2013/04/08/advertising-contests-in-the-1950s-and-1960s-the-contest-era/https://yannigroth.com/wp-content/uploads/2013/02/the-prize-winner-of-defiance-ohio-book-cover-and-movie-poster.jpgThe Prize Winner of Defiance Ohio Book Cover and Movie PosterThe book cover (left) and the movie poster (right)https://yannigroth.com/wp-content/uploads/2013/02/the-prize-winner-of-defiance-ohio-poster.jpgClick to see Wikipedia articleThe Prize Winner of Defiance Ohio Poster2019-12-07T11:49:37+00:00monthlyhttps://yannigroth.com/2013/11/05/crowdsourcing-as-a-way-to-get-creative-ideas-and-content-sempl15/https://yannigroth.com/wp-content/uploads/2013/11/sempl15banner.jpgClick to access the the Sempl15 websitehttps://yannigroth.com/wp-content/uploads/2013/11/yannig-roth-eyeka-marketing-magazin-sempl15.jpgClick to see article (PDF)2013-11-06T07:35:33+00:00monthlyhttps://yannigroth.com/2013/10/25/a-tour-of-quirkys-headquarters-in-new-york-city-photos/https://yannigroth.com/wp-content/uploads/2013/10/quirky-eval-panorama.jpgQuirky Eval panoramaThe room was packed: about 100 people turned up, mostly employees thoughhttps://yannigroth.com/wp-content/uploads/2013/10/quirky-eval-discussion.jpgQuirky Eval discussionBen Kaufmann authoritatively leads the discussion around 10 preselected products - "Should we make this?"https://yannigroth.com/wp-content/uploads/2013/10/welcome-to-quirky-eval-ben-kaufmann.jpgWelcome to quirky eval ben kaufmannA couple of minutes before the broadcast started, Quirky founder Ben Kaufmann hit the stagehttps://yannigroth.com/wp-content/uploads/2013/10/quirky-multumedia-room.jpgQuirky multumedia roomApproaching 7PM, things got a little more focused...https://yannigroth.com/wp-content/uploads/2013/10/quirky-product-eval-behind-the-scenes.jpgQuirky Product Eval Behind The ScenesClick to see the photos my brother Maël and I took when we visited the Quirky HQ in New York, last year.https://yannigroth.com/wp-content/uploads/2013/10/quirky-broadcasting-room.jpgQuirky broadcasting roomThe media control room of Quirky (sorry for cutting your head, Nathan)https://yannigroth.com/wp-content/uploads/2013/10/quirky-prototype-shelve.jpgQuirky prototype shelveOn the right, a shelve full of different prototypes. You can see, for example, different versions of the Space Bar desk organizerhttps://yannigroth.com/wp-content/uploads/2013/10/quirky-auchan-3d-printers-rooms.jpgQuirky Auchan 3D printers roomsBehind one of three 3D-printers, a meeting room with a Quirky + Auchan illustrationhttps://yannigroth.com/wp-content/uploads/2013/10/quirky-products-displayed.jpgQuirky products displayedInventors are featured above their products. In the middle, Jake Zien, who had the idea for the Pivot Power and who was present in Thursday's Eval panelhttps://yannigroth.com/wp-content/uploads/2013/10/quirky-workshop.jpgQuirky workshopThe workshop in which Quirky brings ideas to life, at least in the form of prototypes (most of the manufacturing is made in China)2013-10-29T19:49:14+00:00monthlyhttps://yannigroth.com/2013/10/20/avis-sur-special-investigation-canal-evoquant-le-crowdsourcing/https://yannigroth.com/wp-content/uploads/2013/10/spc3a9cial-investigation.jpgSpécial Investigation2014-03-25T10:32:25+00:00monthlyhttps://yannigroth.com/2013/10/04/quirky-le-modele-industriel-le-plus-innovant-au-monde/2013-10-04T11:52:42+00:00monthlyhttps://yannigroth.com/2011/09/07/one-brand-different-platforms-part-3-coca-cola-unleashes-passion-and-engagement/https://yannigroth.com/wp-content/uploads/2011/09/coca-cola-flamenco-dancer.jpgCoca-Cola-flamenco-dancerOne of my favorite illustrations, created by "xXGloGoXx" from Princeton (USA)https://yannigroth.com/wp-content/uploads/2011/09/breizh-cola-coca-cola-bretagne.jpgbreizh-cola-coca-cola-bretagneBreizh Cola is a Coke-inspired drink from Brittany which recently introduced an innovation: a Stevia-sweetened coke. Coca-Cola reacted to this new competitor by introducing a localized communication campaignhttps://yannigroth.com/wp-content/uploads/2011/09/coca-cola-kohop1.jpgcoca-cola-kohopAn engagement platform for the youth, co-created with Skyrock.com: Kohop2013-10-01T07:05:42+00:00monthlyhttps://yannigroth.com/2013/09/12/la-plateforme-de-co-creation-quirky-se-lance-en-france-et-en-francais/https://yannigroth.com/wp-content/uploads/2013/09/quirky-france-sur-auchen-fr.jpgLa page dédiée au lancement de fr.quirky.com sur le site d'Auchanhttps://yannigroth.com/wp-content/uploads/2013/09/quirky-france.jpgCliquez pour accéder à fr.quirky.com2013-09-27T12:01:35+00:00monthlyhttps://yannigroth.com/2013/09/24/my-short-review-of-crowdsourcing-one-step-beyond/https://yannigroth.com/wp-content/uploads/2013/09/crowdsourcing-book-one-step-beyond-lebraty.jpgcrowdsourcing book one step beyond lebraty2013-10-28T16:19:49+00:00monthlyhttps://yannigroth.com/2013/09/17/interview-of-chriskuech-frito-lay-about-crash-the-super-bowl-viii/https://yannigroth.com/wp-content/uploads/2013/09/doritos-crash-the-super-bowl-marvel.jpgdoritos-crash-the-super-bowl-marvelhttps://yannigroth.com/wp-content/uploads/2013/09/doritos-logo.jpgdoritos logoThe Doritos logo in 2006https://yannigroth.com/wp-content/uploads/2013/09/crash-the-superbowl-2006.jpgcrash-the-superbowl-2006The banner of the first CTSB edition in 2006https://yannigroth.com/wp-content/uploads/2013/09/chris-kuechenmeister-portrait.jpgChris Kuechenmeister PortraitChris Kuechenmeister, one of "40 under 40 to watch" in 2011, according to PRweekUS.com2013-09-23T07:13:31+00:00monthlyhttps://yannigroth.com/2012/02/15/les-distributeurs-francais-se-mettraient-ils-a-la-co-creation/https://yannigroth.com/wp-content/uploads/2012/02/auchan-quirky.jpgauchan-quirkyLa page dédiée à Quirky sur Auchan.fr (clickez pour accéder au site)https://yannigroth.com/wp-content/uploads/2012/02/banniere-etude-creativite-francais.jpgbanniere-etude-creativite-francaisPour voir les résultats de l'étude, cliquez sur l'imagehttps://yannigroth.com/wp-content/uploads/2012/02/accueil-cvous-fr.jpgaccueil.cvous-frComme l'a gentiment partagé @Ccollab, le groupe Casino vient de lancer une plateforme communautaire. Un pas vers une stratégie de co-création?2013-11-16T18:09:24+00:00monthlyhttps://yannigroth.com/2013/08/21/interactive-ad-or-crowdsourcing-audi-australias-land-of-quattro-campaign/https://yannigroth.com/wp-content/uploads/2013/08/brand-crowdsourcing-timeline-audi-land-of-quattro.jpgbrand-crowdsourcing-timeline-audi-land-of-quattrohttps://yannigroth.com/wp-content/uploads/2013/08/audi-australia-land-of-quattro-screenshot-1-home.jpgAudi-Australia-Land-Of-Quattro-Screenshot-1-homeThe welcome screen: "It's time to get behind the camera and take control"https://yannigroth.com/wp-content/uploads/2013/08/audi-australia-land-of-quattro-screenshot-2-introduction.jpgAudi-Australia-Land-Of-Quattro-Screenshot-2-introductionThe introduction screen: "Great directors answer the brief. You'll find some mandatory shots in commercial that are already locked in. These answer the client's brief and mean you can concentrate on being creative"https://yannigroth.com/wp-content/uploads/2013/08/audi-australia-land-of-quattro-screenshot-3-timeline.jpgAudi-Australia-Land-Of-Quattro-Screenshot-3-timelineThe director's timeline: "It's like your personal edit suite and shows your footage in chronological order"https://yannigroth.com/wp-content/uploads/2013/08/audi-australia-land-of-quattro-screenshot-4-type-of-footage.jpgAudi-Australia-Land-Of-Quattro-Screenshot-4-type-of-footageTypes of footage: "There are three types of footage that you will need to include in your timeline: mandatory footage, activity footage, car footage"https://yannigroth.com/wp-content/uploads/2013/08/audi-australia-land-of-quattro-screenshot-5-mandatory-footage.jpgAudi-Australia-Land-Of-Quattro-Screenshot-5-mandatory-footageMandatory footage: "You'll see your timeline is pre-populated with some footage that you're unable to change - welcome to life as a commercial director"https://yannigroth.com/wp-content/uploads/2013/08/audi-australia-land-of-quattro-screenshot-6-activities.jpgAudi-Australia-Land-Of-Quattro-Screenshot-6-activitiesActivities: "There's a range of activity footage that you'll need to use in your commercial"https://yannigroth.com/wp-content/uploads/2013/08/audi-australia-land-of-quattro-screenshot-7-car-footage.jpgAudi-Australia-Land-Of-Quattro-Screenshot-7-car footageCar footage: "The car has been shot from every conceivable angle"https://yannigroth.com/wp-content/uploads/2013/08/audi-australia-land-of-quattro-screenshot-8-locations.jpgAudi-Australia-Land-Of-Quattro-Screenshot-8-locationsLocations: "Your location scout found three different places that were perfect for shooting"https://yannigroth.com/wp-content/uploads/2013/08/audi-australia-land-of-quattro-screenshot-9-end-screen.jpgAudi-Australia-Land-Of-Quattro-Screenshot-9-end-screenLight, Camera, Action: "Select a camera or click anywhere to begin"2013-08-28T06:38:29+00:00monthlyhttps://yannigroth.com/2013/07/30/crowdsourcing-works-because-of-the-freshness-and-naivety-says-santawen/https://yannigroth.com/wp-content/uploads/2013/07/rabah-brahimi.jpgrabah-brahimi2013-08-16T13:08:09+00:00monthlyhttps://yannigroth.com/2013/07/31/happy-summer-holidays-gifs/2013-08-18T16:49:08+00:00monthlyhttps://yannigroth.com/2013/07/13/send-received-random-photos-rando/https://yannigroth.com/wp-content/uploads/2013/07/rando-screenshot-dog-california.jpgrando-screenshot-dog-californiaThis photo of someone's dog came from the Los Angeles areahttps://yannigroth.com/wp-content/uploads/2013/07/rando-screenshots-paris-madeleine.jpgrando-screenshots-paris-madeleineThis photo of the Eglise de la Madeleine (Paris) went to South Koreahttps://yannigroth.com/wp-content/uploads/2013/07/rando-app-welcome-screen.jpgrando-app-welcome-screenhttps://yannigroth.com/wp-content/uploads/2013/07/rando.jpgRando2013-07-12T08:30:02+00:00monthlyhttps://yannigroth.com/2013/06/26/our-journey-to-ironman-france-2013/https://yannigroth.com/wp-content/uploads/2013/06/ironman-nice-2013-union-jack-morphsuit-runners.jpgironman-nice-2013-union-jack-morphsuit-runnershttps://yannigroth.com/wp-content/uploads/2013/06/ironman-anything-is-possible.jpgironman-anything-is-possiblehttps://yannigroth.com/wp-content/uploads/2013/06/yannig-roth-ironman-nice-2013-finish-2.jpgyannig-roth-ironman-nice-2013-finish-2https://yannigroth.com/wp-content/uploads/2013/06/yannig-roth-ironman-nice-2013-marathon.jpgyannig-roth-ironman-nice-2013-marathon2 laps (out of 4) into the marathonhttps://yannigroth.com/wp-content/uploads/2013/06/yannig-roth-ironman-nice-2013-marathon-start.jpgyannig-roth-ironman-nice-2013-marathon-startAt the start of the marathonhttps://yannigroth.com/wp-content/uploads/2013/06/yannig-roth-ironman-nice-2013-bike.jpgyannig-roth-ironman-nice-2013-bikehttps://yannigroth.com/wp-content/uploads/2013/06/ironman-nice-2013-swim.jpgironman-nice-2013-swimhttps://yannigroth.com/wp-content/uploads/2013/06/parc-velo-ironman-nice-2013.jpgparc-velo-ironman-nice-2013https://yannigroth.com/wp-content/uploads/2013/06/silly-triathlon-picture.jpgsilly-triathlon-pictureLess training means... more fun!https://yannigroth.com/wp-content/uploads/2013/06/ironman-nice-2013-promenade-des-anglais.jpgIronman-nice-2013-promenade-des-anglais2014-12-29T16:41:53+00:00monthlyhttps://yannigroth.com/2013/06/19/co-creation-in-the-banking-industry-credit-agricoles-alpha-project/https://yannigroth.com/wp-content/uploads/2013/06/credit-agricole-alpha-project-interior.jpgcredit-agricole-alpha-project-interiorThe current interior of the branchhttps://yannigroth.com/wp-content/uploads/2013/06/tugdual-de-latour-facebook-alpha-agence-credit-agricole.jpgtugdual-de-latour-facebook-alpha-agence-credit-agricoleTugdual de Latour, logging into the Alpha Project's facebook pagehttps://yannigroth.com/wp-content/uploads/2013/06/tugdual-de-latour-alpha-agence-credit-agricole-2.jpgtugdual-de-latour-alpha-agence-credit-agricole-2https://yannigroth.com/wp-content/uploads/2013/06/alpha-agence-credit-agricole.jpgalpha-agence-credit-agricoleThe Alpha Agency, in the 8th arrondissementhttps://yannigroth.com/wp-content/uploads/2013/06/alpha-agence-creadit-agricole-reunion-groupe.jpgalpha-agence-creadit-agricole-reunion-groupeOne of the Alpha Agency's latest co-creation meetings, targetted towards studentshttps://yannigroth.com/wp-content/uploads/2013/06/tugdual-de-latour-alpha-agence-credit-agricole.jpgtugdual-de-latour-alpha-agence-credit-agricolehttps://yannigroth.com/wp-content/uploads/2013/06/tugdual-richard-de-latour.jpgtugdual-richard-de-latour2013-06-19T14:01:06+00:00monthlyhttps://yannigroth.com/2013/06/07/dbrabhams-crowdsourcing-book/https://yannigroth.com/wp-content/uploads/2013/06/brand-crowdsourcing-timeline.jpgbrand-crowdsourcing-timelineClick to access the interactive timeline that shows how the world's most valuable brands use crowdsourcinghttps://yannigroth.com/wp-content/uploads/2013/06/crowdsourcing-book-mit-press-brabham.jpgcrowdsourcing-book-mit-press-brabhamYesterday (and only yesterday) it was my bedside bookhttps://yannigroth.com/wp-content/uploads/2013/06/daren-brabham-crowdsourcing-books-photo.jpgdaren-brabham-crowdsourcing-books-photoAn interesting discussion about crowdsourcing and labor is provided by Daren Brabham in his book (click on the image to read my post about it)2013-06-07T08:42:39+00:00monthlyhttps://yannigroth.com/2013/05/23/genius-crowds-another-company-that-failed-to-turn-co-creation-into-a-profit/https://yannigroth.com/wp-content/uploads/2013/05/geniuscrowds-out-of-business.jpgGenius Crowds is Out of Business2013-05-23T20:20:26+00:00monthlyhttps://yannigroth.com/2013/04/18/two-growing-crowdsourcing-start-ups-from-france-creads-and-studyka/https://yannigroth.com/wp-content/uploads/2013/04/yohann-melamed-studyka.jpgyohann-melamed-studykaYohann Melamed (center) with two colleagues, in their Paris officehttps://yannigroth.com/wp-content/uploads/2013/04/creads-in-japanese.jpgcreads-in-japaneseThe www.creads.jp pagehttps://yannigroth.com/wp-content/uploads/2013/04/studyka.jpgStudykahttps://yannigroth.com/wp-content/uploads/2013/04/creads-logo.jpgcreads logohttps://yannigroth.com/wp-content/uploads/2013/04/studyka-logo.jpgstudyka logohttps://yannigroth.com/wp-content/uploads/2013/04/la-poste-hyundai-caprice-des-dieux-creads.jpgLa Poste, Hyundai and Caprice Des Dieux contest pages, set up by Creadshttps://yannigroth.com/wp-content/uploads/2013/04/what-is-studyka.jpgWhat is Studyka?https://yannigroth.com/wp-content/uploads/2013/04/creads-and-studyka.jpgcreads-and-studykahttps://yannigroth.com/wp-content/uploads/2013/04/julien-mechin-creads.jpgjulien-mechin-creadsJulien Méchin (right) and Ronan Pelloux (left), the co-founders of Creads, in their brand new Paris office2013-05-23T08:26:34+00:00monthlyhttps://yannigroth.com/2013/04/24/can-this-start-up-become-the-french-quirky/https://yannigroth.com/wp-content/uploads/2013/04/novin-quirky-cocreation-process.jpgClick to enlargeThe Nov’In process (left) and the Quirky’s process (right). Looks very similar, doesn’t it?https://yannigroth.com/wp-content/uploads/2013/04/novin-logo.jpgClick to access novin.frhttps://yannigroth.com/wp-content/uploads/2013/04/novin-idea.pngClick to access NovIn.frhttps://yannigroth.com/wp-content/uploads/2013/04/novin-quirky-processes.jpgClick to enlargeNov'In's process (left) and Quirky's process (right). Looks very similar, doesn't it?https://yannigroth.com/wp-content/uploads/2013/04/novin-banner.pngNovin banner"Don't let anyone submit YOUR idea," this Nov'In banner says2013-04-25T15:28:23+00:00monthlyhttps://yannigroth.com/2013/04/16/the-role-of-randomness-in-crowdsourcing/https://yannigroth.com/wp-content/uploads/2013/04/randomness-dice-illustration.jpgrandomness-dice-illustrationhttps://yannigroth.com/wp-content/uploads/2013/04/ichallenge-your-idea-for-a-new-app-screenshot.jpgichallenge-your-idea-for-a-new-app-screenshotThe reserachers have chosen the development of ideas for smart phone apps as the object of their studyhttps://yannigroth.com/wp-content/uploads/2013/04/app-contest-dice-illustration.jpgapp-contest-dice illustration2013-05-17T10:59:49+00:00monthlyhttps://yannigroth.com/2013/03/29/deezbox-et-rankseller-deux-start-ups-qui-debutent-en-france/https://yannigroth.com/wp-content/uploads/2013/03/deezbox-rankseller.jpgdeezbox-ranksellerhttps://yannigroth.com/wp-content/uploads/2013/03/rankseller-france.jpgrankseller-francehttps://yannigroth.com/wp-content/uploads/2013/03/site-deezbox.pngsite-deezbox2013-04-10T13:35:34+00:00monthlyhttps://yannigroth.com/2009/10/17/advertisement-war-automotive-industry/https://yannigroth.com/wp-content/uploads/2009/10/30614821bmw-supremacy-jpg.jpgSupremacy-jpghttps://yannigroth.com/wp-content/uploads/2009/10/4528293bentley-jpg.jpgBentley-jpghttps://yannigroth.com/wp-content/uploads/2009/10/46571253subaru-jpg.jpgSubaru-jpghttps://yannigroth.com/wp-content/uploads/2009/10/55977128audi-jpg1.jpgAudi-jpghttps://yannigroth.com/wp-content/uploads/2009/10/55977128audi-jpg.jpgAudi-jpghttps://yannigroth.com/wp-content/uploads/2009/10/19856096bmw-car-of-the-year-2006-werbung-jpg-1.jpgCar-of-the-year-2006-werbung-jpg2019-01-15T05:43:27+00:00monthlyhttps://yannigroth.com/2013/03/18/asking-students-to-reinvent-their-business-school/https://yannigroth.com/wp-content/uploads/2013/03/a-teasingp-poster-in.jpgA teasing poster in Nantes tramwayA "Dreaming Audencia" teasing poster in Nantes tramwayhttps://yannigroth.com/wp-content/uploads/2013/03/frank-vidal-dreaming-audencia.jpgfrank vidal dreaming audenciaFrank Vidal, Director of AUdencia Group, participated in the teasing campaignhttps://yannigroth.com/wp-content/uploads/2013/03/dreaming-audencia-banner.jpgdreaming audencia banner2013-03-18T13:35:41+00:00monthlyhttps://yannigroth.com/2013/03/13/my-we-are-smarter-than-me-crowdsourcing-book-review/https://yannigroth.com/wp-content/uploads/2013/03/cambrian-house-homepage-chaorix.jpgClick to see cambrianhouse.comThe Cambrian House home page links to Chaordix todayhttps://yannigroth.com/wp-content/uploads/2013/03/we-are-smarter-than-me-crowdsourcing-book-detail-e1363172249629.jpgClick to zoomIf you look closer, you'll see the numerous editing mistakes and typos that swarm in the end of the book...https://yannigroth.com/wp-content/uploads/2013/03/we-are-smarter-than-me-crowdsourcing-book-cover.jpgwe are smarter than me crowdsourcing book cover2013-03-13T14:13:22+00:00monthlyhttps://yannigroth.com/2013/01/24/crowdsourcing-article-in-health-promotion-practice/https://yannigroth.com/wp-content/uploads/2012/12/health-promotion-practice-crowdsourcing.jpghealth-promotion-practice-crowdsourcing2013-03-11T12:17:38+00:00monthlyhttps://yannigroth.com/2013/03/09/comment-heineken-utilise-le-crowdsourcing-pour-linnovation-et-le-marketing/https://yannigroth.com/wp-content/uploads/2013/03/heineken-bouteille-str.jpgheineken-bouteille-strLa bouteille STR (image via thefwa.com)https://yannigroth.com/wp-content/uploads/2013/03/beertender-2-futs-heineken.jpgbeertender-2-futs-heinekenPompe à bière Heineken (image via saveur-biere.com)https://yannigroth.com/wp-content/uploads/2013/03/heineken-psfk-co-creation-image.jpgCliquez pour lire l'interview original2013-03-09T15:59:33+00:00monthlyhttps://yannigroth.com/2013/03/05/video-contests-have-shifted-away-from-consumers-says-hugh-mitton/https://yannigroth.com/wp-content/uploads/2013/03/young-kiwi-filmmaker-hugh-mitton-claims-the-top-prize-in-cokes-worldwide-crowdsourcing-contest.jpgClick to access the article on Campaign BriefArticle on campaignbrief.comhttps://yannigroth.com/wp-content/uploads/2013/03/hugh-mitton-coca-cola.jpgClick to see Coca-Cola's article about HughHugh Mitton during the shoot of his Coca-Cola Valentine's Day ad for a Mofilm contest2013-03-06T19:17:38+00:00monthlyhttps://yannigroth.com/2013/02/24/the-dynamics-of-backer-support-in-crowdfunding-findings-from-kickstarter/https://yannigroth.com/wp-content/uploads/2013/02/crowdfunding-bathtub-effect.jpgClick to see the projectThe “bathtub” shaped pattern of backer support, based on the examples of Cody Webb's New CD (click to see the project)https://yannigroth.com/wp-content/uploads/2013/02/kickstarter-money.pngImage via agbeat.comhttps://yannigroth.com/wp-content/uploads/2013/02/kickstarter-fund-follow-creativity.jpgClick to access Kickstarter.com2013-02-24T19:43:28+00:00monthlyhttps://yannigroth.com/2013/02/22/a-review-of-crowdstorm-the-future-of-innovation-ideas-and-problem-solving/https://yannigroth.com/wp-content/uploads/2013/02/crowdstorm-crowdsourcing-book.jpgBreakfastMy breakfast on Tuesday morning ;-)https://yannigroth.com/wp-content/uploads/2013/02/crowdstorm-book.jpgThe crowdstorm book cover2013-02-24T17:16:54+00:00monthlyhttps://yannigroth.com/2013/01/03/when-crowdsourcing-participants-co-author-a-research-paper-in-nature/2013-02-12T08:25:10+00:00monthlyhttps://yannigroth.com/2013/01/29/lattaque-maladroite-de-quirky-pionnier-de-la-co-creation/https://yannigroth.com/wp-content/uploads/2013/01/1919-dustpan-patent-af-kelley.jpgLe dessin original de A.F. Kelleyhttp://www.google.com/patents?id=2lRbAAAAEBAJhttps://yannigroth.com/wp-content/uploads/2013/01/quirky-oxo-wired.jpgQuirky versus OXOLa bâche mise en place par Quirky sur ses bureaux à Manhattanhttps://yannigroth.com/wp-content/uploads/2013/01/oxo-versus-quirky.jpgOXO versus QuirkyImages via adafruit.com, quirky.com and techdirt.com2013-01-29T09:33:26+00:00monthlyhttps://yannigroth.com/2012/12/26/where-do-creative-crowdsourcing-participants-come-from/https://yannigroth.com/wp-content/uploads/2012/12/tongal-participants-winners-maps.jpgParticipants and winners of contests on TongalParticipants and winners of contests on Tongal (via http://tongal.com/about/globe)https://yannigroth.com/wp-content/uploads/2012/12/crowdsourcing-plateforms.jpgWord cloud of creative crowdsourcing platform intervieweesInterviewees were members of these platformshttps://yannigroth.com/wp-content/uploads/2012/12/creative-crowdsourcing-participants-origin.jpgCreative Crowdsourcing participants world mapImage via ZeeMaps.com2013-01-21T14:59:45+00:00monthlyhttps://yannigroth.com/2012/11/28/help-us-raise-10000e-for-children-in-south-east-asia-and-finish-ironman-france/https://yannigroth.com/wp-content/uploads/2012/11/screen-capture-3.jpgBou Sra buildingThe building in which the school could be set up, and classes could start in Octorber 2013https://yannigroth.com/wp-content/uploads/2012/11/yannig-antoine-vc3a9lo.jpgYannig and AntoineMe and Antoine on the bike, before a training ridehttps://yannigroth.com/wp-content/uploads/2012/11/yannig-antoine-defi-du-mekong.jpgOur Alvarum fundraising page2013-01-12T18:48:47+00:00monthlyhttps://yannigroth.com/2013/01/12/the-video-contest-space-is-getting-very-competitive-an-interview-of-brett-slater/https://yannigroth.com/wp-content/uploads/2013/01/brettslater.jpgBrettSlaterhttps://yannigroth.com/wp-content/uploads/2013/01/poptent-geniusrocket-crowdsourcing-video.jpgPoptent and Geniusrocket specialize in crowdsourced video production2013-01-14T23:59:19+00:00monthlyhttps://yannigroth.com/2012/11/22/how-brazilian-bike-manufacturer-caloi-refined-its-brand-proposition/https://yannigroth.com/wp-content/uploads/2012/11/em-trajeto-curto.jpgem-trajeto-curtohttps://yannigroth.com/wp-content/uploads/2012/11/caloi-group-discussions.jpgCaloi-group-discussionshttps://yannigroth.com/wp-content/uploads/2012/11/caloi-bike-rides.jpgCaloi-bike-rideshttps://yannigroth.com/wp-content/uploads/2012/11/caloi-bike-brands-post-its.jpgCaloi-bike-brands-post-itsCaloi was perceived as a popular, traditional brand, whereas a brand like Trek is associated to competitionhttps://yannigroth.com/wp-content/uploads/2012/11/caloi-photos.jpgcaloi-photos2012-12-10T07:10:23+00:00monthlyhttps://yannigroth.com/2012/11/15/impressions-of-the-co-creation-awards-event-ceremony-in-utrecht-netherlands/https://yannigroth.com/wp-content/uploads/2012/11/co-creation-awards-eyeka-workshop.jpgco-creation-awards-eyeka-workshophttps://yannigroth.com/wp-content/uploads/2012/11/co-creation-awards-panel-discussion.jpgco-creation-awards-panel-discussion2012-11-15T10:37:21+00:00monthlyhttps://yannigroth.com/2012/11/13/the-concept-of-the-crowd-from-troublemaker-to-problem-solver/https://yannigroth.com/wp-content/uploads/2012/11/loreal-current-vcam-contest.jpgClick to see the timelinecrowdsourcing timaline screenshothttps://yannigroth.com/wp-content/uploads/2012/11/crowdsourcing-crowd-phase-3.jpgThe crowd as a problem solver: phase threehttps://yannigroth.com/wp-content/uploads/2012/11/engaged-crowd-phase-2.jpgThe crowd as a social problem: phase twohttps://yannigroth.com/wp-content/uploads/2012/11/angry-crowd-phase-1.jpgThe crowd as a social problem: phase one2012-11-13T12:43:12+00:00monthlyhttps://yannigroth.com/2012/11/09/skoda-launches-co-creation-platform-to-crowdsource-insights-in-china/https://yannigroth.com/wp-content/uploads/2012/11/skoda-clever-together-china.jpgskoda-clever-together-chinahttps://yannigroth.com/wp-content/uploads/2012/11/skoda-simply-clever-congmingzhuyi.jpgskoda-simply-clever-congmingzhuyiClick to get to the platform2012-11-14T10:39:33+00:00monthlyhttps://yannigroth.com/2012/11/05/the-four-crowdsourcing-mergers-acquisitions-of-2012/https://yannigroth.com/wp-content/uploads/2012/11/whats-next-photo.jpgwhats-next-photohttps://yannigroth.com/wp-content/uploads/2012/11/innocentive-omnicompete-acquisition.jpginnocentive-omnicompete-acquisitionhttps://yannigroth.com/wp-content/uploads/2012/10/crowdsourcing-marger-acquisition.jpgcrowdsourcing-marger-acquisitionhttps://yannigroth.com/wp-content/uploads/2012/10/pacman-merger-acquisition.jpgpacman-merger-acquisitionhttps://yannigroth.com/wp-content/uploads/2012/10/99designs-12designer.jpg99designs-12designerhttps://yannigroth.com/wp-content/uploads/2012/10/fotolia-wilogo.jpgfotolia-wilogohttps://yannigroth.com/wp-content/uploads/2012/10/havas-victorsandspoils.jpghavas-victorsandspoils2012-11-05T15:28:48+00:00monthlyhttps://yannigroth.com/2012/11/02/just-me-and-my-bike-by-thebikerist/https://yannigroth.com/wp-content/uploads/2012/11/the-bikerist-photos.jpgClick to get to The Bikerist2012-11-02T14:26:51+00:00monthlyhttps://yannigroth.com/2012/10/31/does-common-culture-affect-work-attribution-in-crowdsourcing/https://yannigroth.com/wp-content/uploads/2012/10/linked-ceo-names.pnglinked-ceo-namesAccording to LinkedIn, the name “Rajiv” is the most common Indian CEO name (image via www.pratham.name)https://yannigroth.com/wp-content/uploads/2012/10/odesk-home.jpgodesk-homehttps://yannigroth.com/wp-content/uploads/2012/10/working-paper-odesk-india-harvard.jpgworking-paper-odesk-india-harvardClick to see the working paper's page2012-10-31T15:23:21+00:00monthlyhttps://yannigroth.com/2012/05/23/the-video-contest-landscape-is-like-the-wild-west-says-an-experienced-participant/https://yannigroth.com/wp-content/uploads/2012/05/jared-in-office.jpgjared-in-officeJared Cicon, finalist of the first CTSB contest. Click to read his interviewhttps://yannigroth.com/wp-content/uploads/2012/05/western-wild-west-duell.jpgwestern-wild-west-duellImage via Gerard Elmore (vimeo)2012-10-29T14:00:56+00:00monthlyhttps://yannigroth.com/2012/07/09/the-dangers-of-crowdsourcing-johann-fullers-post-on-harvard-business-manager/https://yannigroth.com/wp-content/uploads/2012/07/pril-henkel-crowdsourcing-designs.jpgpril-henkel-crowdsourcing-designsHenkel launched a crowdsourced packaging design contest on facebook... click on the image to see which one won! (image via http://www.pcgameshardware.de)https://yannigroth.com/wp-content/uploads/2012/06/johann-fueller-dangers-crowdsourcing.jpgjohann-fueller-dangers-crowdsourcing2012-11-13T20:43:14+00:00monthlyhttps://yannigroth.com/2012/10/25/ross-dawsons-second-edition-of-getting-results-from-crowds/https://yannigroth.com/wp-content/uploads/2012/10/getting-results-from-crowds-2nd-edition.jpggetting-results-from-crowds-2nd-edition2012-10-25T11:14:21+00:00monthlyhttps://yannigroth.com/2012/10/23/presentation-sur-le-crowdsourcing-a-la-cantine-numerique-rennaise/2012-10-23T06:09:00+00:00monthlyhttps://yannigroth.com/2012/10/17/how-pepsi-engaged-the-chinese-youth-with-creative-crowdsourcing/2012-10-17T09:48:48+00:00monthlyhttps://yannigroth.com/2012/10/08/companies-increasingly-use-crowdsourcing-strategicaly-ciscos-i-prize/https://yannigroth.com/wp-content/uploads/2012/10/general-electric-innovation-competitions-timeline1.jpgClick to access the interactive timelineIn August, GE launched the 3rd Ecomagination Challengehttps://yannigroth.com/wp-content/uploads/2012/10/cisco-i-prize-innovation-competitions-timeline.jpgClick to access the interactive timeline2012-10-09T15:50:09+00:00monthlyhttps://yannigroth.com/2009/11/05/dimension-design-christopher-lorenz/https://yannigroth.com/wp-content/uploads/2009/11/pub-ford-sierra-1987-large.jpgPub - Ford Sierra - 1987 (Large)La Ford Sierra, bien accueillie en Allemagne, déçut en Grande-Bretagne (© http://fabvt.blogspot.com)https://yannigroth.com/wp-content/uploads/2009/11/1961_sony_8-301w_side-jpg.jpegsony_8-301w_sideLe modèle Sony 8-301W, premier téléviseur de Sony (© tvhistory.tv)https://yannigroth.com/wp-content/uploads/2009/11/screen-capture2.jpgLa Dimension Design (C. Lorenz)2012-10-02T09:54:08+00:00monthlyhttps://yannigroth.com/2012/03/20/crowdsourcing-across-cultures-recent-evidence-from-mechanical-turk/https://yannigroth.com/wp-content/uploads/2012/03/shifting-demographics-mechanical-turk.jpgShifting-demographics-mechanical-turkReported reliance on the money earned from MTurk for U.S. and Indian workers, over time (Ross & al., 2010)https://yannigroth.com/wp-content/uploads/2012/03/pechanical-turk-income.jpgMechanical-turk-incomehttps://yannigroth.com/wp-content/uploads/2012/03/motivations-to-participate-in-mechanical-turk.jpgMotivations-to-participate-in-Mechanical-TurkKaufmann, Veit & Schulze (2011)https://yannigroth.com/wp-content/uploads/2012/03/mechanical-turk-amazon.jpgmechanical-turk-amazonImage via vator.tv2012-09-24T16:44:29+00:00monthlyhttps://yannigroth.com/2012/03/23/xx-of-the-100-best-global-brands-use-creative-crowdsourcing/https://yannigroth.com/wp-content/uploads/2012/03/bmw-logo.jpgbmw-logohttps://yannigroth.com/wp-content/uploads/2012/03/nokia-logo.jpgnokia-logohttps://yannigroth.com/wp-content/uploads/2012/03/mc-do-vert.gifmc-do-verthttps://yannigroth.com/wp-content/uploads/2012/03/ge_logo.pngGE_logohttps://yannigroth.com/wp-content/uploads/2012/03/logo-google.jpglogo-googlehttps://yannigroth.com/wp-content/uploads/2012/03/microsoft-logo.jpgmicrosoft-logohttps://yannigroth.com/wp-content/uploads/2012/03/ibm-logo1.pngibm-logohttps://yannigroth.com/wp-content/uploads/2012/03/ibm-logo.pngibm-logohttps://yannigroth.com/wp-content/uploads/2012/03/coca-cola-logo.jpgcoca-cola-logohttps://yannigroth.com/wp-content/uploads/2012/03/best-global-brands-2011.jpgBest Global Brands 2011Click on the mage to get to Interbrand's poster of the 100 Best Global Brands2014-01-27T22:59:39+00:00monthlyhttps://yannigroth.com/2012/09/12/the-first-crowdsourced-timeline-of-crowdsourcing-by-brands/https://yannigroth.com/wp-content/uploads/2012/09/brand-crowdsourcing-timeline-view-function.jpgbrand-crowdsourcing-timeline-view-functionhttps://yannigroth.com/wp-content/uploads/2012/09/brand-crowdsourcing-timeline-search-function.jpgbrand-crowdsourcing-timeline-search-functionhttps://yannigroth.com/wp-content/uploads/2012/09/brand-crowdsourcing-timeline-category-search-function.jpgbrand-crowdsourcing-timeline-category-search-functionhttps://yannigroth.com/wp-content/uploads/2012/09/interactive-crowdsourcing-timeline-screenshot.jpgClick to access the interactive versionClick on the image to access the crowdsourcing timelinehttps://yannigroth.com/wp-content/uploads/2012/09/crowdsourcing-timeline-search-functions.jpgcrowdsourcing-timeline-search-functionshttps://yannigroth.com/wp-content/uploads/2012/09/crowdsourcing-timeline-screenshot1.jpgcrowdsourcing-timeline-screenshothttps://yannigroth.com/wp-content/uploads/2012/09/crowdsourcing-timeline-screenshot.jpgcrowdsourcing-timeline-screenshotClick to access the interactive timeline of crowdsourcing by the world's biggest brandshttps://yannigroth.com/wp-content/uploads/2012/09/bulle-about-timeline.jpgBrand crowdsourcing timelineClick to access the timeline2013-02-27T18:06:50+00:00monthlyhttps://yannigroth.com/2011/08/03/why-classifying-the-actors-of-crowdsourcing-is-so-difficult/https://yannigroth.com/wp-content/uploads/2011/08/7-habits-successful-crowdsourcing.jpg7-habits-successful-crowdsourcingEach of the platforms on this graphic has strong points, don't hesitate to post comments if you have questions about it. As a thought leader around Open Innovation (via crowdsourcing and other means), P&G stands out.https://yannigroth.com/wp-content/uploads/2011/08/open-innovation-crowdsourcing.jpgopen-innovation-crowdsourcinghttps://yannigroth.com/wp-content/uploads/2011/08/2011-crowdsourcing-industry-landscape-infographic.jpg2011-crowdsourcing-industry-landscape-infographicClick on the image to download a large version2012-09-04T10:38:07+00:00monthlyhttps://yannigroth.com/2012/08/23/a-review-of-running-with-the-kenyans-by-adharanand-finn/https://yannigroth.com/wp-content/uploads/2012/08/running-with-the-kenyans.jpgrunning-with-the-kenyans2012-08-23T16:16:30+00:00monthlyhttps://yannigroth.com/2012/01/12/crowdsourcing-serial-participants-end-up-proposing-less-diverse-ideas/https://yannigroth.com/wp-content/uploads/2012/01/dell-ideastorm-ideas-ideators.jpgdell-ideastorm-ideas-ideatorsBoth the number of IDEAS and the number of IDEATORS lowers over timehttps://yannigroth.com/wp-content/uploads/2012/01/dell-images.jpgdell-images2012-08-13T16:41:48+00:00monthlyhttps://yannigroth.com/2012/07/28/a-series-of-books-about-experience-design-jadooore/https://yannigroth.com/wp-content/uploads/2012/07/screen-capture.jpgscreen-capture2012-07-30T12:49:45+00:00monthlyhttps://yannigroth.com/2012/05/25/how-crowdsourcing-is-changing-advertising-insights-from-an-expert-panel/https://yannigroth.com/wp-content/uploads/2012/05/crowdsourcing-experts.jpgcrowdsourcing-expertsThe experts on stage during Internet Week 20112012-07-08T11:01:57+00:00monthlyhttps://yannigroth.com/2012/04/29/crowdsourced-video-contest-reveals-how-people-feel-about-luxury-today/https://yannigroth.com/wp-content/uploads/2012/04/zooppa-player.jpgzooppa-playerClick on the image to get to the video on Zooppa.comhttps://yannigroth.com/wp-content/uploads/2012/04/three-words-luxury-hotel-experience.jpgthree-words-luxury-hotel-experienceWord cloud via wordle.comhttps://yannigroth.com/wp-content/uploads/2012/04/luxury-hotels-today.jpgluxury-hotels-todayhttps://yannigroth.com/wp-content/uploads/2012/04/three-words-to-describe-luxury.jpgthree-words-to-describe-luxuryhttps://yannigroth.com/wp-content/uploads/2012/04/brands-that-get-luxury.jpgbrands-that-get-luxuryhttps://yannigroth.com/wp-content/uploads/2012/04/zooppa-contest-participants-origin1.jpgzooppa-contest-participants-originhttps://yannigroth.com/wp-content/uploads/2012/04/zooppa-contest-participants-origin.jpgzooppa-contest-participants-originhttps://yannigroth.com/wp-content/uploads/2012/03/zooppa-what-is-luxury.jpgzooppa-what-is-luxuryImage via Zooppa.com/contests/what-is-luxury2012-07-08T11:01:09+00:00monthlyhttps://yannigroth.com/2011/10/28/crowdsourcing-is-a-lot-less-anxiogenic-than-actual-co-creation-bernard-covas-critical-and-insightful-perspective/https://yannigroth.com/wp-content/uploads/2011/10/alfisti-fr-homepage.jpgalfisti-fr-homepageThe French website of the Alfisti is now closed and redirects to the brand's facebook page ("The site Alfisti/fr is now closed - Experience your passion for the brand on facebook")https://yannigroth.com/wp-content/uploads/2011/10/alfisti-it-homepage.jpgalfisti-it-homepageA scrrenshot of the Italian website www.alfisti.ithttps://yannigroth.com/wp-content/uploads/2011/10/gronross-service-logic-revised-table.jpggronross-service-logic-revised-tableImage retrieved from: Value co-creation in service logic: A critical analysis (Grönross, 2011)2012-07-03T13:24:26+00:00monthlyhttps://yannigroth.com/2011/10/24/when-co-creation-turns-sour-upset-co-creators-and-deceiving-results/https://yannigroth.com/wp-content/uploads/2011/10/isnack-fail.jpgiSnack-failA participative & web-based campaign, a funny name voted-up, a lucky winner... but a damaged brandhttps://yannigroth.com/wp-content/uploads/2011/08/out-of-food.jpgout-of-foodhttps://yannigroth.com/wp-content/uploads/2011/08/stupid-crowd.jpgstupid-crowdA t-shirt I saw in a shop...2012-06-27T12:32:39+00:00monthlyhttps://yannigroth.com/2012/06/11/crowdsourcing-and-marketing-should-companies-try-to-target-specific-audiences/https://yannigroth.com/wp-content/uploads/2012/06/winning-designs-salt-lake-city.jpgwinning-designs-salt-lake-cityIn a design competition intended to attract Salt Lake City residents, the three winning designs came from Greece, India, and South Dakotahttps://yannigroth.com/wp-content/uploads/2012/06/crowdsourcing-marketing-targeting.jpgcrowdsourcing-marketing-targeting2012-06-11T18:02:28+00:00monthlyhttps://yannigroth.com/2012/04/24/btwin-and-local-motors-launch-a-contest-to-co-create-an-electric-tricycle/https://yannigroth.com/wp-content/uploads/2012/04/btwin-local-motors-velocity.jpgb'twin-local-motors-velocityIn April 2012, Local Motors and French brand B’Twin collaborated on a project to co-create an electric tricyclehttps://yannigroth.com/wp-content/uploads/2012/04/btwin-local-motors-storyboard.jpgbtwin-local-motors-storyboardhttps://yannigroth.com/wp-content/uploads/2012/04/local-motors-logo.pnglocal-motors-logohttps://yannigroth.com/wp-content/uploads/2012/04/logo-btwin.pnglogo-btwinhttps://yannigroth.com/wp-content/uploads/2012/04/the-forge-homepage-banner.jpgthe-forge-homepage-bannerhttps://yannigroth.com/wp-content/uploads/2012/04/the-forge-btwin-cycles.jpgThe-Forge-Btwin-Cycles2012-06-04T21:11:24+00:00monthlyhttps://yannigroth.com/2011/11/16/three-great-articles-about-consumer-innovation-that-should-have-been-written-in-english/https://yannigroth.com/wp-content/uploads/2011/11/consumer-made.jpgconsumer-madeCova proposes a model in his 2008 article (left), and Curbatov illustrates it with examples in 2011 (right)2012-05-28T15:48:24+00:00monthlyhttps://yannigroth.com/2012/05/05/crowdsourcing-in-china-learnings-from-the-red-mat-design-experiment/https://yannigroth.com/wp-content/uploads/2012/05/red-mats.jpgred-mats(image via slideshare.net/janchip/red-mat-a-design-experiment)https://yannigroth.com/wp-content/uploads/2012/05/red-mat-crowdsourcing.jpgred-mat-crowdsourcing2012-10-03T13:32:02+00:00monthlyhttps://yannigroth.com/2010/08/03/nicolas-minvielle-tendances-design-entreprise/https://yannigroth.com/wp-content/uploads/2010/08/nike-id-personnalisation.jpgNike ID Personnalisationflickr.com/photos/yannigroth/4949731038/https://yannigroth.com/wp-content/uploads/2010/08/my-starbucks-idea.jpgMy Starbucks IdeaUne des plateformes collaboratives les plus abouties, créée en 2008 par Starbucks (Image via mystarbucksidea.force.com)https://yannigroth.com/wp-content/uploads/2010/08/open-ideo.pngOpen IDEOLe lancement récent de la plateforme collaborative OpenIDEO témoigne-t-il d'un manque d'idées chez les designers d'IDEO ? Ou d'une stratégie d'innovation révolutionnaire ? (logo via openideo.com)https://yannigroth.com/wp-content/uploads/2010/08/bmw-gina-black.jpgbmw gina blackImage via www.geekandhype.comhttps://yannigroth.com/wp-content/uploads/2010/08/so-watt-design.jpgSo Watt designSource : www.etapes.comhttps://yannigroth.com/wp-content/uploads/2010/08/nicolas-minvielle1.jpgnicolas-minviellePhoto via www.zavodbig.com2012-05-22T15:41:31+00:00monthlyhttps://yannigroth.com/2012/05/22/consumer-creativity-across-cultures-the-case-of-basketball-fans/https://yannigroth.com/wp-content/uploads/2012/05/basketball-sneaker-designs-china-usa.jpgbasketball-sneaker-designs-china-usabla blahttps://yannigroth.com/wp-content/uploads/2012/05/li-ning-year-dragon-sneakers.jpgli-ning-year-dragon-sneakersLi Ning's "Year of the Dragon" collection is specifically targetted towards the Chinese consumer (image via solecollector.com)2012-05-22T14:56:01+00:00monthlyhttps://yannigroth.com/2011/05/15/is-crowdsourcing-dead-how-creative-crowdsourcing-platforms-evolve/https://yannigroth.com/wp-content/uploads/2011/05/tongal-video.jpgtongal-videoClick on image to see the video (on tongal.com)https://yannigroth.com/wp-content/uploads/2011/05/wilogo-home.jpgwilogo-home"Let our 15,000 graphic designers compete to design the logo of your dreams", says Wilogo on its homepage. The competition-based platform charges a fee of about €500 for a logohttps://yannigroth.com/wp-content/uploads/2011/05/role-of-customer-in-innovation1.jpgrole of customer in innovationhttps://yannigroth.com/wp-content/uploads/2011/05/role-of-customer-in-innovation.jpgrole of customer in innovationhttps://yannigroth.com/wp-content/uploads/2011/05/crowdsourcing-is-dead.jpgcrowdsourcing-is-dead2013-04-29T14:07:41+00:00monthlyhttps://yannigroth.com/2010/11/09/flipped-co-creation-innovation-john-winsor/https://yannigroth.com/wp-content/uploads/2010/11/6-degrees-of-kevin-bacon.jpg6 degrees of Kevin Baconhttps://yannigroth.com/wp-content/uploads/2010/11/david-duval.jpgdavid-duvalImage via Nike.comhttps://yannigroth.com/wp-content/uploads/2010/11/womens-sports-fitness-1998.jpgWomens Sports & Fitness 1998https://yannigroth.com/wp-content/uploads/2010/11/flipped-john-winsor.jpgFlipped-John-WinsorImage via JohnWinsor.com2012-03-27T06:26:36+00:00monthlyhttps://yannigroth.com/2010/03/03/design-thinking-social-innovation-third-world/https://yannigroth.com/wp-content/uploads/2010/03/design_for_the_other_90_413_image2.jpgdesign_for_the_other_90_percentDesign for the other 90%, an exhibition gathering numerous social design projects in New York's Cooper-Hewitt National Design Museumhttps://yannigroth.com/wp-content/uploads/2010/03/audi-le-mans-quattro-prototype-interior-big.jpgAudi Le Mans Quattro - Prototype Interior-DesignThe automotive industry has adopted a Design Thinking approach since decades. Here's the interior clay-modelling process of Audi's Le Mans Quattro presented in 2003 (retrieved March 2nd from www.carbodydesign.com)2012-03-19T15:20:24+00:00monthlyhttps://yannigroth.com/2012/03/16/is-theodore-levitts-article-creativity-is-not-enough-still-accurate-today/https://yannigroth.com/wp-content/uploads/2012/03/quirky-ahhha.jpgquirky-ahhhahttps://yannigroth.com/wp-content/uploads/2012/03/turning-ideas-into-action.jpgIs Theodore Levitt’s article “Creativity is not enough” still accurate today?Image via Harvard Business Review2013-11-21T18:12:08+00:00monthlyhttps://yannigroth.com/2012/03/06/quelques-extraits-du-webinar-sur-local-motors-et-la-co-creation/https://yannigroth.com/wp-content/uploads/2012/03/1st_reebok2brally2bfighter2bby2bm_choto.jpgQuelques extraits du webinar sur Local Motors et la co-créationhttps://yannigroth.com/wp-content/uploads/2012/03/local-motors-the-forge-competitions.jpglocal-motors-the-forge-competitionsDifférents concours sont aujourd'hui sur The Forge, ce qui est nécéssaire pour "nourrir" la communauté de Local Motorshttps://yannigroth.com/wp-content/uploads/2012/03/darpa-local-motors-entries.jpgDARPA-Local-Motors-entriesLocal Motors a reçu et accepté 159 designs en 3 semaineshttps://yannigroth.com/wp-content/uploads/2012/03/local-motors-rally-fighter.jpglocal-motors-rally-fighterImage by Local Motors2012-03-06T10:32:33+00:00monthlyhttps://yannigroth.com/2012/03/05/david-butler-cokes-vp-of-design-about-crowdsourcing/2012-03-05T22:58:29+00:00monthlyhttps://yannigroth.com/2012/03/02/understanding-participation-on-a-massive-crowdsourcing-platform/https://yannigroth.com/wp-content/uploads/2012/03/ebay-bidding.jpgebay-biddingThe researchers make an interesting comparison: Submitting in an online contest is a bit like bidding on eBay ("early bidding" or "late bidding)https://yannigroth.com/wp-content/uploads/2012/03/crowdsourcing-contest-timeline.jpgcrowdsourcing-contest-timelineThe dynamic timeline of online contests (Yang, Cheng & Banker, 2011)https://yannigroth.com/wp-content/uploads/2012/02/taskcn-homepage.jpgtaskcn-homepage2012-03-02T04:10:35+00:00monthlyhttps://yannigroth.com/2011/05/13/lessons-from-the-failure-of-crowdsourcing-platform-crowdspirit/https://yannigroth.com/wp-content/uploads/2011/05/screen-capture1.jpgcrowdspirit-2008bla https://yannigroth.com/wp-content/uploads/2011/05/screen-capture-2.jpgtechcrunch-40-crowdspirit(source: grasshopper.com)https://yannigroth.com/wp-content/uploads/2011/05/screen-capture.jpglionel-david-crowdspirit-citationSource: AndersDenken.athttps://yannigroth.com/wp-content/uploads/2011/05/crodspirit-logo-failed.jpgcrodspirit-logo-failed2014-08-11T11:10:41+00:00monthlyhttps://yannigroth.com/2012/02/12/merging-two-crowdsourcing-platforms-what-challenges/https://yannigroth.com/wp-content/uploads/2012/02/screen-capture.jpgscreen-capture2012-06-05T17:13:31+00:00monthlyhttps://yannigroth.com/2012/01/18/one-brand-different-platforms-part-8-nokias-wise-approach-to-crowdsourcing/https://yannigroth.com/wp-content/uploads/2012/01/eyeka-nokia-swipe-contest.jpgeYeka-Nokia-swipe-contesthttps://yannigroth.com/wp-content/uploads/2012/01/nokia-sphere-2-screenshot.jpgnokia-sphere-2-screenshotA screenshot of an internal ideation platform (image via http://conversations.nokia.com)2012-02-01T07:46:45+00:00monthlyhttps://yannigroth.com/2012/01/31/do-you-know-of-publications-about-academics-motivations-do-conduct-research/2012-01-31T23:27:54+00:00monthlyhttps://yannigroth.com/2011/12/03/la-culture-en-clandestins-le-livre-sur-la-renovation-clandestine-de-lhorloge-du-pantheon/https://yannigroth.com/wp-content/uploads/2011/12/untergunther-pantheon-video.jpgUntergunther-Pantheon-videoCliquez sur l'image pour voir la vidéo sur Urban-Resources.nethttps://yannigroth.com/wp-content/uploads/2011/12/felix-ugwk-pantheon.jpgFelix-UGWK-Pantheonhttps://yannigroth.com/wp-content/uploads/2011/12/untergunther-lazar-kunstman.jpguntergunther-lazar-kunstmanLazar Kunstmann, l'auteur du livre, est ici au centre de l'image ("lors d'une opération de surveillance d'une opération d'exaction de l'Inspection Générale des Carrières")https://yannigroth.com/wp-content/uploads/2011/12/ugwk-horloge-pantheon.jpgugwk-horloge-pantheonhttps://yannigroth.com/wp-content/uploads/2011/12/pantheon-untergunther.jpgpantheon-unterguntherLa coupole du Panthéon, vu du coin droit en remontant la rue Soufflot. Sur la photo, on peut voir une voiture de la préfecture de police... dont l'UX se moque tant dans le livre2012-11-07T22:12:40+00:00monthlyhttps://yannigroth.com/2012/01/21/calling-all-bicycle-design-fans-get-the-cyclepedia-ipad-app/2012-01-21T21:59:17+00:00monthlyhttps://yannigroth.com/2011/09/08/pourquoi-le-pate-le-henaff-a-fait-du-marketing-participatif-sur-une-plateforme-suedoise/https://yannigroth.com/wp-content/uploads/2011/09/je-relocalise-bretagne.jpgje-relocalise-bretagneUne opération participative réussie: Je Relocalise (image: jerelocalise.com)https://yannigroth.com/wp-content/uploads/2011/09/dominique-danard-henaff-chine.jpgdominique-danard-henaff-chineUn "amoureux du pâté Hénaff" sur le site internet de l'entreprise. La marque a conscience de sa valeur affective, et ils ont raison!https://yannigroth.com/wp-content/uploads/2011/09/affichette-henaff.jpgAffichette-HENAFFHeureusement, Hénaff nous a habitué à mieux, notamment avec cette campagne assez drôle, réalisée avec Publicis et GPO (photo via photogpo.over-blog.com)https://yannigroth.com/wp-content/uploads/2011/09/screen-capture-12.jpgscreen-capture-1https://yannigroth.com/wp-content/uploads/2011/09/screen-capture-11.jpgfines-tartines-henaffPour agrandir, cliquez sur l'imagehttps://yannigroth.com/wp-content/uploads/2011/09/graphic-identity-french-pate-henaff.jpggraphic-identity-french-pate-henaffImage via mypitch.com2012-01-20T18:06:33+00:00monthlyhttps://yannigroth.com/2010/09/23/globalization-nothing-george-ritzer/https://yannigroth.com/wp-content/uploads/2010/09/miadidas-create-your-own.jpgmiAdidas Create Your OwnPersonalization & customization allow to add personal content and ymbolic sense to a standardized product. Something or Nothing ? (Image via Flickr/yannigroth)https://yannigroth.com/wp-content/uploads/2010/09/coca-cola-reflexions.jpgCoca-Cola reflexionshttps://yannigroth.com/wp-content/uploads/2010/09/mc-guires-pub-pensacola.jpgMc-Guires-Pub-PensacolaThe Mc Guire's Pub in Pensacola (Florida) : an example of a "great good place"https://yannigroth.com/wp-content/uploads/2010/09/george_ritzer_globalization_of_nothing_2.jpgGeorge_Ritzer_Globalization_of_Nothing_2Image via PineForge.com2012-01-20T18:06:15+00:00monthlyhttps://yannigroth.com/2012/01/03/crowdsourcing-for-innovation-a-visual-confirmation-of-the-trend/https://yannigroth.com/wp-content/uploads/2012/01/crowdsourcing-participation.jpgcrowdsourcing-participationhttps://yannigroth.com/wp-content/uploads/2012/01/crowdsourcing-mashup.jpgcrowdsourcing-mashupImages via smilespread.co.uk, 99designs.com and oBizmedia.comhttps://yannigroth.com/wp-content/uploads/2012/01/community-crowdsourcing-platforms.jpgcommunity-crowdsourcing-platformshttps://yannigroth.com/wp-content/uploads/2012/01/projects-crowdsourcing-platforms.jpgprojects-crowdsourcing-platformshttps://yannigroth.com/wp-content/uploads/2012/01/crowdsourcing-countries.jpgcrowdsourcing-countrieshttps://yannigroth.com/wp-content/uploads/2012/01/innovation-crowdsourcing-word-cloud.jpginnovation-crowdsourcing-word-cloud2012-01-19T14:30:12+00:00monthlyhttps://yannigroth.com/2012/01/09/one-brand-different-platforms-part-6-dell-is-learning-to-harness-the-crowd/https://yannigroth.com/wp-content/uploads/2012/01/screenshot.jpgscreenshot(Click to get to content.dell.com)https://yannigroth.com/wp-content/uploads/2012/01/dell.jpgOne brand, different platforms (part 6) - Dell is learning to harness the crowdhttps://yannigroth.com/wp-content/uploads/2012/01/dell-yours-is-here.jpgDell-yours-is-here2012-01-18T13:29:33+00:00monthlyhttps://yannigroth.com/2011/12/09/one-brand-different-platforms-part-5-ge-embraces-open-innovation/2012-01-18T13:29:04+00:00monthlyhttps://yannigroth.com/2010/10/19/crowdsourcing-communication-agence-creads/https://yannigroth.com/wp-content/uploads/2010/10/nouveau-logo-creads.pngnouveau logo Creadshttps://yannigroth.com/wp-content/uploads/2010/10/banniere-sncf-les-francais-vus-du-train.jpgBannière SNCF Les Français Vus Du TrainImage via lesfrancaisvusdutrain.comhttps://yannigroth.com/wp-content/uploads/2010/10/exemples-creation-de-logos.pngLogos pour une entreprise du secteur du voyage, PlanethLequel a été choisi ? La réponse sur www.planethtourisme.comhttps://yannigroth.com/wp-content/uploads/2010/10/screen-capture.jpggap-logo-statementGAP se justifie -a posteriori- sur facebook (image via facebook.com/gap/)https://yannigroth.com/wp-content/uploads/2010/10/profil-membre-creads.jpgprofil-membre-creadsUn profil de membre Creads (image via facebook.com/creads)2013-10-08T15:39:06+00:00monthlyhttps://yannigroth.com/2012/01/02/un-voiture-electrique-co-creee-la-petite-allemande-streetscooter/https://yannigroth.com/wp-content/uploads/2012/01/streetscooter_interior.jpgStreetScooter_interiorhttps://yannigroth.com/wp-content/uploads/2012/01/streetscooter_front.jpgStreetScooter_fronthttps://yannigroth.com/wp-content/uploads/2012/01/streetscooter-partners.jpgstreetscooter-partnershttps://yannigroth.com/wp-content/uploads/2012/01/streetscooter_rtwh-aachen-cocreation.jpgstreetscooter_rtwh-aachen-cocreationUne représentation initiale du StreetScooter. Aujourd'hui, le premier prototype roule!2012-01-02T16:40:02+00:00monthlyhttps://yannigroth.com/2011/12/27/lego-arrete-ses-efforts-de-co-creation-en-ligne-pour-linstant/https://yannigroth.com/wp-content/uploads/2011/12/holger-lego-factory.jpgHolger-Lego-factoryCliquez sur l'image pour voir la vidéo sur Nouvo.chhttps://yannigroth.com/wp-content/uploads/2011/12/designbyme-lego-stop-january.jpgdesignbyme-lego-stop-januaryMalgré des prix élevés et un certain buzz généré autour de la réinvention de LEGO, les efforts de co-création et de personnalisation s'arrêtent... pour l'instant2012-01-01T12:36:47+00:00monthlyhttps://yannigroth.com/2011/12/25/fur-2012-kommen-meine-gru%ce%b2e-aus-indien/2011-12-25T23:23:10+00:00monthlyhttps://yannigroth.com/2011/12/25/en-2012-mes-voeux-de-bonne-annee-viennent-dinde/2012-01-01T12:32:07+00:00monthlyhttps://yannigroth.com/2011/12/25/happy-new-year-2012-2/https://yannigroth.com/wp-content/uploads/2011/12/chandigarh-india-map.jpgChandigarh-India-maphttps://yannigroth.com/wp-content/uploads/2011/12/redesigned-greeting-cards.jpgredesigned-greeting-cardshttps://yannigroth.com/wp-content/uploads/2011/12/received-designs-jade-magnet.jpgreceived-designs-jade-magnethttps://yannigroth.com/wp-content/uploads/2011/12/creative-brief-complete.jpgcreative-brief-completehttps://yannigroth.com/wp-content/uploads/2011/12/happy-new-year-2012-big.jpgHappy-new-year-2012-bighttps://yannigroth.com/wp-content/uploads/2011/12/happy-new-year-2012.jpgHappy-new-year-2012Click to enlarge2012-02-04T12:09:17+00:00monthlyhttps://yannigroth.com/2011/12/22/comment-les-entreprises-gerent-elles-le-processus-de-design/https://yannigroth.com/wp-content/uploads/2011/12/atelier-co-creation-orange.jpgAtelier-co-creation-OrangeImage via http://www.laborange.fr2011-12-22T10:37:40+00:00monthlyhttps://yannigroth.com/2010/05/21/local-motors-co-creatiio-industrie-automobile/https://yannigroth.com/wp-content/uploads/2010/05/rally-fighter-sangho-kim.jpgRally Fighter Sangho KimLe designer californien lauréat de la première compétition de Local Motors devant le Rally Fighter (photo via Local-Motors.com)https://yannigroth.com/wp-content/uploads/2010/05/local-motors-green-apple.jpgLocal Motors Green AppleExtrait de la présentation de la Green Apple (Manhattan), designée par Julien Sarreméjean de Valenciennes. Photo de Local-Motors.comhttps://yannigroth.com/wp-content/uploads/2010/05/local-motors-rally-fighter-rear.jpgLocal Motors Rally Fighter rearPrototype ? Véhicule de série ? Un peu des deux ; la logique de la production de masse ne s'applique pas ici. Photo de www.local-motors.com2011-12-19T17:33:07+00:00monthlyhttps://yannigroth.com/2011/05/10/how-crowdsourcing-delivers-authentic-insights-andor-breakthrough-innovation/https://yannigroth.com/wp-content/uploads/2011/05/crowdsourcing-innovation-authenticity.jpgcrowdsourcing-innovation-authenticity(click on image to access article)https://yannigroth.com/wp-content/uploads/2011/05/crowdsourcing-authenticity-innovation.jpgcrowdsourcing-authenticity-innovation2011-12-05T16:27:26+00:00monthlyhttps://yannigroth.com/2011/11/29/a-great-read-community-building-on-the-web/https://yannigroth.com/wp-content/uploads/2011/11/community-membership-lifecycle-kim.jpgcommunity-membership-lifecycle-kimhttps://yannigroth.com/wp-content/uploads/2011/11/img_21601.jpgIMG_2160https://yannigroth.com/wp-content/uploads/2011/11/img_2160.jpgCommunity Building on the WebOld graphics on the book cover (the book is from 2000), but some very relevant content!2011-11-29T11:30:13+00:00monthlyhttps://yannigroth.com/2009/11/17/designful-company-marty-neumeier/https://yannigroth.com/wp-content/uploads/2009/11/showcover-aspx.jpegMarty Neumeier's DVD cover : Innovation Workshop (2009)https://yannigroth.com/wp-content/uploads/2009/11/eiffel-tour.jpgEiffel Tower engineering sketchhttps://yannigroth.com/wp-content/uploads/2009/11/6a00d83451b64669e20105368d5c22970b-200wi.jpgThe Designful Company - Yannig Blog2011-11-24T15:59:46+00:00monthlyhttps://yannigroth.com/2011/11/23/indian-crowdsourcing-platform-jademagnet-bets-on-franchising-to-fuel-its-growth/https://yannigroth.com/wp-content/uploads/2011/11/indias-largest-crowdsourcing-platform.jpgIndias-largest-crowdsourcing-platformI love this: Indian website YourStry.in says that Jade Magnet is the second largest crowdsourcing network... after democracy ;-)https://yannigroth.com/wp-content/uploads/2011/11/2nd-largest-crowdsourcing-india.jpeg2nd-largest-crowdsourcing-IndiaI love this: Indian website YourStry.in says that Jade Magnet is the second largest crowdsourcing network... after democracy ;-)https://yannigroth.com/wp-content/uploads/2011/11/kinra-and-srivastava.jpgkinra-and-srivastavaManik Kinra, on the left, is Chief Marketing Officer of Jade Magnet2011-11-23T16:55:25+00:00monthlyhttps://yannigroth.com/2011/10/12/one-brand-different-platforms-part-4-siemens/https://yannigroth.com/wp-content/uploads/2011/10/siemens-changing-city-better-presentation.jpgsiemens-changing-city-better-presentationExcerpt of the presentation video (click on image to see video on Zooppa.com)https://yannigroth.com/wp-content/uploads/2011/10/elias-bike-messenger-dc3bcsseldorf.jpgelias-bike-messenger-düsseldorfClick on image to see the video "Elias the Bike Messenger" created by ELMAXhttps://yannigroth.com/wp-content/uploads/2011/10/external-product-ideas.jpgexternal-product-ideasA report by HBR (spornsored by Siemens) highlights the trends towards openness in new product development...https://yannigroth.com/wp-content/uploads/2011/10/siemens-student-award.jpgsiemens-student-awardThe homepage of an idea contest targetted towards students from the Middle-East (www.studentaward-middleeast.com)2011-11-22T05:46:36+00:00monthlyhttps://yannigroth.com/2011/11/14/one-company-different-platforms-part-5-unilever-manages-co-creation-for-its-various-brands/https://yannigroth.com/wp-content/uploads/2011/11/unilvere-logo-details.jpgunilvere-logo-detailsTo find out more about Unilever's logo, click on the imagehttps://yannigroth.com/wp-content/uploads/2011/11/susnilk-co-creations.jpgsunsilk-co-creationsThe homepage of the French version of Sunsilk-cocreations.comhttps://yannigroth.com/wp-content/uploads/2011/11/unilever.jpgunileverClick on the logo to learn more about it!https://yannigroth.com/wp-content/uploads/2011/11/axe-twist-cocreation-unilever.jpgaxe-twist-cocreation-unilever2011-11-25T12:52:17+00:00monthlyhttps://yannigroth.com/2009/10/17/communication-lance-armestrong/https://yannigroth.com/wp-content/uploads/2009/10/119001931072009-46gf-jpg.jpghirst-jpghttps://yannigroth.com/wp-content/uploads/2009/10/23811231072009-32gf-jpg.jpgKaws-jpghttps://yannigroth.com/wp-content/uploads/2009/10/54290670artnetnews5-5-09-7-jpg.jpgLivestrong deco-jpghttps://yannigroth.com/wp-content/uploads/2009/10/34726756wbtourartbike-wideweb-470x315-0-jpg.jpgTrek bike-jpg2011-11-09T16:24:01+00:00monthlyhttps://yannigroth.com/2011/11/07/are-external-idea-contests-really-unpopular-and-uneffective/https://yannigroth.com/wp-content/uploads/2011/11/ideation-quadrant-cooper.jpgideation-quadrant-cooperRobert G. Cooper's diagram on common ideation approaches2011-11-08T14:57:20+00:00monthlyhttps://yannigroth.com/2009/11/16/freestyle-foutain-equipment-investment-coca-cola/https://yannigroth.com/wp-content/uploads/2009/11/feat_pic_butler3.jpgDavid Butlerhttps://yannigroth.com/wp-content/uploads/2009/11/coca_cola_freestyle_up_close.jpgCoca_Cola_Freestyle_FountainSelect your mix, the Freestyle dispenser will pour it into your cuphttps://yannigroth.com/wp-content/uploads/2009/11/ficc.jpgCoca-Cola Freestyle fountain dispenser - designhttps://yannigroth.com/wp-content/uploads/2009/11/coke_freestyle_fountain.jpgCoke_Freestyle_fountain© digitalsignageuniverse.com2018-02-07T08:40:24+00:00monthlyhttps://yannigroth.com/2011/08/26/one-brand-different-platforms-part-1-danone-builds-on-geographic-diversity/https://yannigroth.com/wp-content/uploads/2011/08/danone-mizone-activation.jpgdanone-mizone-activationImage via Facegroup.com/casestudies/danonehttps://yannigroth.com/wp-content/uploads/2011/08/danone-co-creation-hyve.jpgdanone-co-creation-hyveVia HyveNetnography.dehttps://yannigroth.com/wp-content/uploads/2011/08/danone.gifOne brand, different platforms (Part 1) Danone builds on geographic diversityhttps://yannigroth.com/wp-content/uploads/2011/08/danone-contests.jpgdanone-contestshttps://yannigroth.com/wp-content/uploads/2011/08/open-innovation-yochai-benkler.jpgopen-innovation-yochai-benklerYochai Benkler, author of The Wealth Of Networks2011-10-19T09:26:16+00:00monthlyhttps://yannigroth.com/2011/10/06/what-creative-consumers-craft-with-old-bikes-my-favorites-of-the-scraplab-design-contest/https://yannigroth.com/wp-content/uploads/2011/10/scraplab-banner.jpgscraplab-banner(Image via scraplab-community.com)2011-10-06T20:52:50+00:00monthlyhttps://yannigroth.com/2011/10/01/btwin-lab-oxylane-co-creation/https://yannigroth.com/wp-content/uploads/2011/10/innovation-decathlon.jpginnovation-decathlonOn innovation.decathlon.fr, the compnay visualizes and shares innovation efforts. There's no b'Twin branded product (yet?)https://yannigroth.com/wp-content/uploads/2011/10/btwin-lab-home.jpgbtwin-lab-homeScreenshot of lab.btwinclub.comhttps://yannigroth.com/wp-content/uploads/2011/10/btwin-lab-lille.jpgbtwin-lab-lilleThe good thing about being both designer and distributor is to sustain a close relationship with customers and to better integrate them in the innovation process (image via btwinclub.com)2011-10-01T10:55:44+00:00monthlyhttps://yannigroth.com/2011/09/20/when-co-creation-is-more-entertainment-than-social-product-development-quirky-reinvents-the-bicycle-in-24-hours/https://yannigroth.com/wp-content/uploads/2011/09/business-comment-quirky.jpgbusiness-comment-quirkyImage via Quirky.comhttps://yannigroth.com/wp-content/uploads/2011/09/google-bike-concept-searches.jpggoogle-bike-concept-searcheshttps://yannigroth.com/wp-content/uploads/2011/09/quirky-reinventing-bicycle-mashup.jpgquirky-reinventing-bicycle-mashupImages via http://vimeo.com/Quirky and http://aQuirkyBlog.com2011-09-20T11:47:52+00:00monthlyhttps://yannigroth.com/2011/09/15/two-videos-by-leading-co-creation-vendors-projects-people/https://yannigroth.com/wp-content/uploads/2011/09/co-creation-participants-questions.jpgco-creation-participants-questionsAnswering these questions basically leads to one answer: COMMUNITIES2011-09-15T10:55:07+00:00monthlyhttps://yannigroth.com/2011/09/04/one-brand-different-platforms-part-2-heineken-builds-on-deepness-of-engagement/https://yannigroth.com/wp-content/uploads/2011/09/screen-capture-2.jpgscreen-capture-2Part of the contest page on eYeka: consumers' ideas should obviously targets young, cool, active menhttps://yannigroth.com/wp-content/uploads/2011/09/screen-capture-1.jpgscreen-capture-1A screenshot of the winning spot (source: brandfighters.com)2011-09-04T14:52:15+00:00monthlyhttps://yannigroth.com/2011/09/01/the-shazam-effect-in-marketing-when-push-and-pull-strategies-become-obsolete/https://yannigroth.com/wp-content/uploads/2011/09/victorias-secret-qr-tag.jpgvictorias-secret-qr-tagVictoria's Secret's new "Sexier Than Skin" ad campaign (image via FastCompany.com)https://yannigroth.com/wp-content/uploads/2011/09/facebook-likes-shelf-prices.jpgfacebook-likes-shelf-pricesImagine this situation in your supermarket... Would you choose according to the price-tag ou the "like-tag"? (Image via eYeka.net/our-works)https://yannigroth.com/wp-content/uploads/2011/08/iphone-shazam.jpgiphone-shazamBefore turning into a super-hero, Captain Marvel pronounced the magic word "shazam" (which stands for Salomon, Hercules, Atlas, Zeus, Achilles and Mercure)2011-09-02T09:13:35+00:00monthlyhttps://yannigroth.com/2011/08/23/money-making-platforms-are-rare-the-cost-of-co-creation/https://yannigroth.com/wp-content/uploads/2011/08/bootb-pitches.jpgbootb-pitchesThis platform has a 33,000+ community and is available in 14 languages... but it's deadhttps://yannigroth.com/wp-content/uploads/2011/08/basecamp-website.jpgbasecamp-websiteCollaboration tools like Basecamp are not free, like any other decent means of virtual communication (image via basecamphq.com)https://yannigroth.com/wp-content/uploads/2011/08/toyota-design-wall.jpgtoyota-design-wallA "design wall" in Toyota's store at Champs Elysées, Paris. (image via Flickr.com/photos/yannigroth)https://yannigroth.com/wp-content/uploads/2011/08/hyve-sense-retweet-tweetdeck.jpghyve-sense-retweet-tweetdeck2011-10-31T08:11:54+00:00monthlyhttps://yannigroth.com/2011/08/09/crowdtaps-brand-influence-metric-my-questions/https://yannigroth.com/wp-content/uploads/2011/08/sans-titre-131.jpgSans titre 13I would have loved to see "how various channels affect both brand equity and ROI [..] per $ 1,000 spent"https://yannigroth.com/wp-content/uploads/2011/08/brand-pyramid-evolution-crowdtap.jpgbrand-pyramid-evolution-crowdtapHow can we gauge the value of Crowdtap's concept without any comparison?https://yannigroth.com/wp-content/uploads/2011/08/sans-titre-13.jpgcrowdtap-report-modificationsPage 11/23 of the report... I would have loved to see "how various channels affect both brand equity and ROI [...] per $ 1,000 spent on that marketing activity"https://yannigroth.com/wp-content/uploads/2011/08/brand-influence.jpgBrand-influencehttps://yannigroth.com/wp-content/uploads/2011/08/brand-influence-formula2.jpgbrand-influence-formulahttps://yannigroth.com/wp-content/uploads/2011/08/brand-influence-formula1.jpgbrand-influence-formula2011-08-10T09:43:27+00:00monthlyhttps://yannigroth.com/2011/01/18/those-who-embrace-co-creation-are-savvy-innovators/https://yannigroth.com/wp-content/uploads/2011/01/the-power-of-co-creation-cases.jpgThe Power of Co-Creation Caseshttps://yannigroth.com/wp-content/uploads/2011/01/the-power-of-co-creation.jpgThe Power Of Co-Creation2011-08-01T05:49:22+00:00monthlyhttps://yannigroth.com/2011/06/26/you-have-been-crowdsourced-when-academics-get-busted-for-plagiarism/https://yannigroth.com/wp-content/uploads/2011/06/copy-paste-hacker.jpgcopy-paste-hackerImage via FastCompany.comhttps://yannigroth.com/wp-content/uploads/2011/06/screen-capture-3.jpgscreen-capture-3Hmmmmm, grumpy?https://yannigroth.com/wp-content/uploads/2011/06/2040086620-homepgae-9.jpg2040086620-homepgae.9As hna.de noticed in February, the "Dr." has vanished on K-T Zu Guttenberg's website (www.zuguttenberg.de)https://yannigroth.com/wp-content/uploads/2011/06/screen-capture-11.jpgscreen-capture-12011-07-28T07:37:13+00:00monthlyhttps://yannigroth.com/2011/07/26/does-crowdsourcing-for-communities-rather-than-for-companies-make-sense/https://yannigroth.com/wp-content/uploads/2011/07/screen-capture-5.jpgscreen-capture-5(Image via humanrightslogo.net)https://yannigroth.com/wp-content/uploads/2011/07/screen-capture-4.jpgscreen-capture-4(Image via jovoto.com)https://yannigroth.com/wp-content/uploads/2011/07/screen-capture-2.jpgscreen-captureThe "Untergunther" underground movement: (illegaly) restoring old monuments of Paris (image via http://web.mac.com/peint/UGWK/Untergunther_Presse.html)2011-07-26T20:50:32+00:00monthlyhttps://yannigroth.com/2011/07/10/former-threadless-cto-gives-5-tips-for-building-communities/https://yannigroth.com/wp-content/uploads/2011/07/screen-capture-1.jpgherper-reed2011-07-10T18:45:36+00:00monthlyhttps://yannigroth.com/2011/06/18/will-co-creative-strategies-lead-to-greater-good/https://yannigroth.com/wp-content/uploads/2011/06/badapple_2.jpgbadapple_2https://yannigroth.com/wp-content/uploads/2011/06/screen-capture-1.jpgachim feigehttps://yannigroth.com/wp-content/uploads/2011/06/2009-12-17-cocreativepic.jpg2009-12-17-cocreativepichttps://yannigroth.com/wp-content/uploads/2011/06/screen-capture.jpgFrancis-Gouillart2011-06-19T05:52:38+00:00monthlyhttps://yannigroth.com/2011/06/08/hyves-ceo-michael-bartl-about-using-web-communities-and-the-long-tail-for-market-research/https://yannigroth.com/wp-content/uploads/2011/06/nivea_co-creation_program.jpgNivea_co-creation_programNivea's co-creation process: the case of the Invisible for Black & White deodorant (Nivea)2011-06-08T15:34:42+00:00monthlyhttps://yannigroth.com/2011/04/28/what-brings-better-innovation-competition-or-collaboration/https://yannigroth.com/wp-content/uploads/2011/04/jovoto-idea-discussion.jpgJovoto idea discussionThe idea-platform Jovoto encourages discussion to improve ideas - a clever strategyhttps://yannigroth.com/wp-content/uploads/2011/04/love_hate_relationship_by_chrometou.pnglove_hate_relationship_by_chrometou2011-04-29T11:51:55+00:00monthlyhttps://yannigroth.com/2010/11/30/google-god/https://yannigroth.com/wp-content/uploads/2010/11/diagramme-google-will-eat-itself.gifdiagramme-google-will-eat-itselfhttps://yannigroth.com/wp-content/uploads/2010/11/google-nous-rend-il-stupide.jpgGoogle-nous-rend-il-stupideImage via InternetActu.nethttps://yannigroth.com/wp-content/uploads/2010/11/googles-acquisitions-investments.pngGoogle's acquisitions & investmentsL'ensemble des investissments de Google dans divers secteurs (source: MeetTheBoss.com)https://yannigroth.com/wp-content/uploads/2010/11/google-goggles-iphone.pngGoogle Goggles iPhoneGrâce à l'application iPhone de Google, qui comprend l'outil de reconnaissance visuelle Goggles, je peux savoir de quelle oeuvre est tirée l'illustration de la couverture du livrehttps://yannigroth.com/wp-content/uploads/2010/11/chez-dieu.jpgGoogle Chez DieuLes bureaux de Google à Mountain View sont un lieu de pélérinage pour les technophiles2012-07-16T21:29:09+00:00monthlyhttps://yannigroth.com/2011/04/01/lacademie-francaise-ajoute-le-pluriel-incroyaux-a-son-dictionnaire/https://yannigroth.com/wp-content/uploads/2011/03/screen-capture-1.jpgLes-incroyaux-groupe-facebookhttps://yannigroth.com/wp-content/uploads/2011/03/screen-capture.jpgIncroyable-incroyaux2011-04-01T10:56:09+00:00monthlyhttps://yannigroth.com/2011/03/09/carrefours-global-vp-of-design-about-branding-design-and-innovation/https://yannigroth.com/wp-content/uploads/2011/03/tweet-design-picaud.jpgTweet-design-picaudhttps://yannigroth.com/wp-content/uploads/2011/03/img_0633.jpgTramp stamphttps://yannigroth.com/wp-content/uploads/2011/03/img_0628.jpgPhilippe PicaudThe slide says : "It's not the consumer who does change with the time, but He changes the time"2011-03-18T06:05:49+00:00monthlyhttps://yannigroth.com/2010/12/05/nouvelles-mythologies/https://yannigroth.com/wp-content/uploads/2010/12/fixie.jpgfixiehttps://yannigroth.com/wp-content/uploads/2010/12/google.jpggooglehttps://yannigroth.com/wp-content/uploads/2010/12/gps1.jpgGPShttps://yannigroth.com/wp-content/uploads/2010/12/capsules-nespresso.jpgcapsules-nespressohttps://yannigroth.com/wp-content/uploads/2010/12/mobile.jpgmobilehttps://yannigroth.com/wp-content/uploads/2010/12/ipod.jpgiPodhttps://yannigroth.com/wp-content/uploads/2010/12/gps.jpgGPShttps://yannigroth.com/wp-content/uploads/2010/12/mythologies-nouvelles-mythologies.jpegMythologies-Nouvelles mythologies2011-03-18T06:04:53+00:00monthlyhttps://yannigroth.com/2011/03/03/crazy-presentation-about-augmented-research/2011-03-03T19:40:24+00:00monthlyhttps://yannigroth.com/2011/03/02/motivations-expectations-participates-co-creation/https://yannigroth.com/wp-content/uploads/2011/03/henkel-packaging-design-contest.jpgHenkel-packaging-design-contestHyve's last design contest for Henkel, on www.packdesign-contest.comhttps://yannigroth.com/wp-content/uploads/2011/03/co-creation-participants.jpgco-creation-participantshttps://yannigroth.com/wp-content/uploads/2011/03/tweet-co-creation.jpgTweet-co-creation2011-06-24T15:18:25+00:00monthlyhttps://yannigroth.com/2009/10/31/logo-subliminal/https://yannigroth.com/wp-content/uploads/2009/10/camel-logo-mannaken-pis.jpgcamel-logo-mannaken-pishttps://yannigroth.com/wp-content/uploads/2009/10/logo-pmu-detail.jpgnouveau-logo-pmuhttps://yannigroth.com/wp-content/uploads/2009/10/logo-tgv-escargot.jpglogo-TGV-escargothttps://yannigroth.com/wp-content/uploads/2009/10/smoke-camel.jpgCamelhttps://yannigroth.com/wp-content/uploads/2009/10/amazon-logo.jpgamazon-logohttps://yannigroth.com/wp-content/uploads/2009/10/toblerone.jpgtobleronehttps://yannigroth.com/wp-content/uploads/2009/10/fedex_logo.gifLogo FedExhttps://yannigroth.com/wp-content/uploads/2009/10/2461391089_dec6ee4f28.jpgNéon Carrefour2018-05-30T11:12:44+00:00monthlyhttps://yannigroth.com/2011/02/19/exemple-co-creation-communautaire-tchibo-ideas/https://yannigroth.com/wp-content/uploads/2011/02/tchibo-ideas-processus.jpgTchibo-ideas-processushttps://yannigroth.com/wp-content/uploads/2011/02/tchibo-stores.jpgTchibo-storesDésolé, je n'ai pas pu m'empêcher de mettre une image de la Tchibo Top.Rad.Liga (Autriche, 2009)https://yannigroth.com/wp-content/uploads/2011/02/tchibo-ideas-homepage-small.jpgTchibo-Ideas-Homepage-small2012-09-08T10:09:49+00:00monthlyhttps://yannigroth.com/2011/02/17/lemergence-des-marques-de-communaute/https://yannigroth.com/wp-content/uploads/2011/02/couchsurfing-logo-request-google.jpgrecherche logo couchsurfing google"Couchsurfing" = un logo, une marque !2011-02-17T17:30:51+00:00monthlyhttps://yannigroth.com/2011/02/14/management-industries-creatives-pas-collaboratif/https://yannigroth.com/wp-content/uploads/2011/02/jean-claude-ellena-terre-hermes.jpgJean-Claude-Ellena-Terre-HermesLe 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The Absolu tops Cyfac's road-bike-range (source : Cyfac.com)https://yannigroth.com/wp-content/uploads/2010/07/etude-posturale-cyfac.jpgetude-posturale-cyfacThe Cyfac Postural System (CPS) determines optimal position on the bike, optimal frame geometry and cleat placement (shoes). 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;)https://yannigroth.com/wp-content/uploads/2009/10/img_6377.jpgwww2.giant-bicycles.comGiant Store Inside (GSI), un nouveau concept de collaboration étroite entre la marque et le distributer2010-10-17T20:10:05+00:00monthlyhttps://yannigroth.com/2009/10/31/le-duff-france3-bretagne/https://yannigroth.com/wp-content/uploads/2009/10/screen-capture-18.jpgAu Centre des Congrès d'Angers, le 2 octobre 2009Louis Le Duff (promo 70) lors de la soirée-débat du centenaire de l'ESSCAhttps://yannigroth.com/wp-content/uploads/2009/10/screen-capture-17.jpgscreen-capture-12010-10-17T20:09:18+00:00monthlyhttps://yannigroth.com/2009/11/23/aol-nouveau-logo/https://yannigroth.com/wp-content/uploads/2009/11/london_left.jpgLondon 2012 logo wolff olinsLondon 2012 (official Wolff Olins content)https://yannigroth.com/wp-content/uploads/2009/11/4128380112_c351d494b3_b.jpgAol. logo2010-10-17T20:05:30+00:00monthlyhttps://yannigroth.com/2009/11/26/programmes-essca-classement-ecoles-commerce/https://yannigroth.com/wp-content/uploads/2009/11/concours.jpg(copyright : Fac. des Sciences de Meklès "concours")Plus de 5000 candidats à l'ESSCA en 2009https://yannigroth.com/wp-content/uploads/2009/11/boston_university.jpgBoston UniversityBoston University, "meilleure" université partenaire de l'ESSCA2022-11-29T15:35:40+00:00monthlyhttps://yannigroth.com/2009/12/07/design-ethique-christian-guellerin/https://yannigroth.com/wp-content/uploads/2009/12/admirable_design_vue-d_ensemble.jpgEco hotel Yves RocherLa Grée des Landes, Eco-Hotel Spa Yves Rocher à La Gacilly (56) - source : admirabledesign.comhttps://yannigroth.com/wp-content/uploads/2009/12/screen-capture-1.jpgApple logo newtonLe premier logo d'Apple : Newton assis sous un pommier (le logo a été abandonné en faveur de la pomme puisqu'il était jugé trop compliqué...)https://yannigroth.com/wp-content/uploads/2009/12/screen-capture.jpgChristian Guellerin - Free opinions about design education (blog)2010-10-17T20:03:41+00:00monthlyhttps://yannigroth.com/2009/12/23/philosophie-design-flusser/https://yannigroth.com/wp-content/uploads/2009/12/4095107745_11c5f24894_o.jpgNervous System JewelryUn collier Nervous System (©Fast Company)https://yannigroth.com/wp-content/uploads/2009/12/vilem-flusser-portrait-003.jpgVilém Flusserhttps://yannigroth.com/wp-content/uploads/2009/12/bibliographie-flusser.jpgPhilosophie du design-flusser2010-10-17T20:02:56+00:00monthlyhttps://yannigroth.com/2010/01/21/fighter-brands-marketing/https://yannigroth.com/wp-content/uploads/2010/01/screen-capture1.jpgScreen capture : HBR Issue Highlights October 2009https://yannigroth.com/wp-content/uploads/2010/01/p200110_14-28.jpgReading the HBR article about fighter brandsMy desk today @ the UWF Starbuckshttps://yannigroth.com/wp-content/uploads/2010/01/dominguez.jpgIvan Dominguez in Trenton during the Wachovia Cycling Series 2003Saturn cars' sales pulled up immediately in 1990... but GM's company was a financial disasterhttps://yannigroth.com/wp-content/uploads/2010/01/jetstar_wideweb__430x279.jpgPhoto : Craig AbrahamQantas launched Jetstar, the "perfect fighter brand" according to Mark Ritson (Picture retrieved from the Sydney Morning Herald website : www.smh.com.au)2010-10-17T20:01:15+00:00monthlyhttps://yannigroth.com/2010/01/28/rhodes-scholarships-academic-sporting-excellence/https://yannigroth.com/wp-content/uploads/2010/01/rhodeshouseoxford20040909_copyrightkaihsutai.jpgRhodes House Oxford - Copyright Kaihsu TaiThe Rhodes House on the Oxford Campus. Even Einstein delivered lectures here (in 1931)https://yannigroth.com/wp-content/uploads/2010/01/screen-capture-5.jpgRosara JosephJoseph riding a criterium for the NZ National road cycling team during the 2007 Bay Classic Series - Retrieved from Wikipedia on January 28thhttps://yannigroth.com/wp-content/uploads/2010/01/myronrolle.jpgMyron Rollehttps://yannigroth.com/wp-content/uploads/2010/01/screen-capture-4.jpgRhodes Scholarship criteriaRetrieved from RhodesScholar.org/faq on January 28th2010-10-17T20:00:11+00:00monthlyhttps://yannigroth.com/2010/02/09/dumbest-generation-mark-bauerlein/https://yannigroth.com/wp-content/uploads/2010/02/onlybooks.jpgApple stores' campaign against books ?Laptops (ond now the iPad) to replace books ? - Retrieved from www.dynamist.com/weblog/archives/001802.html in February 2010https://yannigroth.com/wp-content/uploads/2010/02/harry_potter_hallows_launch_01_450_450x300.jpgharry_potter_hallows_launch_450x300"The sole book event, qualifies more as a social happening than a reading trend" (about the Harry Potter phenomenon) - Picture retrieved from bbc.co.uk on February 2010https://yannigroth.com/wp-content/uploads/2010/02/screen-capture.jpghttp://www.asupr.com/asureport/2009/11/photo-review-6/Mark Bauerlein at Augusta State University in November 2009 - Retrieved from asupr.com on February 2010https://yannigroth.com/wp-content/uploads/2010/02/dumbest_generation.jpgdumbest_generationThe book came out first in May 20082010-10-17T19:59:28+00:00monthlyhttps://yannigroth.com/2010/03/09/postmodern-altermodern-marketing/https://yannigroth.com/wp-content/uploads/2010/03/screen-capture.jpgMisericordiaCreated by a young French entrepreneur, Misericordia uses the creativity and the craftmanship of Peruvian workers to design beautiful and simple apparel (retrieved from http://www.misionmisericordia.com)https://yannigroth.com/wp-content/uploads/2010/03/usps.jpgUSPSUS Postal Services go green : All Express Mail and Priority Mail packages now meet a cradle-to-cradle certification (retrieved from Treehugger.com)https://yannigroth.com/wp-content/uploads/2010/03/altermodern1.jpgaltermodernNicolas Bourriaud's logo for the 4th Triennal exhibition held in London at Tate Britainhttps://yannigroth.com/wp-content/uploads/2010/03/bospecial.jpgBico sales booth in Las VegasAustralian jeweller Bico targets the surfers' tribe... even in Las Vegas (photo retrieved from Bicopacific.com)https://yannigroth.com/wp-content/uploads/2010/03/bauhaus.jpgBauhaus"The Bauhaus style became one of the most influential currents in Modernist architecture and modern design" (text & image retrieved from Wikipedia)2010-10-17T19:58:02+00:00monthlyhttps://yannigroth.com/2010/03/16/rise-fall-schwinn-bicycles/https://yannigroth.com/wp-content/uploads/2010/03/screen-capture1.jpgschwinnIgnaz Schwinn, co-founder of Arnold, Schwinn & Company (retrieved from www.motorcyclemuseum.org)https://yannigroth.com/wp-content/uploads/2010/03/microsoft82multiplan.jpgmicrosoft82multiplanIf only Microsoft had helped Schwinn taking better strategic decisions... (advertisement from 1982, retrieved from aroundme.fr)https://yannigroth.com/wp-content/uploads/2010/03/charliesm1.jpgmtb earlyThe mountain-bike pioneers started on converted Schwinns, recognize the frame ? (retrieved from sanfrancisco.about.com)https://yannigroth.com/wp-content/uploads/2010/03/bike-europe-website-giant-store-amsterdam-234.jpgTony LoIn 1988, Giant Manufacturing produced 82% of Schwinn bicycles (retrieved from www.bike-eu.com)https://yannigroth.com/wp-content/uploads/2010/03/1963_ad_2.jpg1963_Ad_Sting_RayThis advertisement for Schwinn's Sting-Ray is from 1963 (retrieved from www.raleighronsclassics.com)https://yannigroth.com/wp-content/uploads/2010/03/412j5q03d9l-_ss500_.jpgNo hands Schwinn2016-07-22T19:34:58+00:00monthlyhttps://yannigroth.com/2010/04/08/marke-eigenbau-holm-friebe-thomas-ramge-campus-verlag/https://yannigroth.com/wp-content/uploads/2010/04/nikeid_01.jpgnikeidAuch wenn der Kunde für sein Modell die Farben auswählen kann, ganz "Open-Source-Marketing" ist Nike ID nicht (Foto aus http://www.heyhush.com)https://yannigroth.com/wp-content/uploads/2010/04/screen-capture-1.jpgreprapDieses Projekt eines MIT-Studenten ist ein "RepRap", eine Maschine die in der Lage sein soll, sich selbst zu reproduzierenhttps://yannigroth.com/wp-content/uploads/2010/04/p070410_19-17.jpgMarke-eigenbau-buchSchon das Cover hat es in sich : jedes Buch wurde mit der Schablone per Hand gesprüht - meines ist Dunkelgrün2010-10-17T19:55:32+00:00monthlyhttps://yannigroth.com/2010/05/12/what-caused-shimanos-coasting-program-fail/https://yannigroth.com/wp-content/uploads/2010/05/k2-easy-roller-coasting-bike-review.jpgk2-easy-roller-coasting-bike-reviewUn vélo équipé du groupe "Coasting" de Shimano (photo from besportier.com)https://yannigroth.com/wp-content/uploads/2010/05/coastinggroup_270x202.jpgCoasting-Group_270x202The Shimano Coasting automatic transmission-grouphttps://yannigroth.com/wp-content/uploads/2010/05/shimano3.jpgshimano-coasting-marketingThe Fineline used outdoor stencils (environmentally friendly spray chalk) to create life sized coasting paths everywhere (photo from the-fineline.net)https://yannigroth.com/wp-content/uploads/2010/05/hbr-coasting-design-thinking.jpghbr coasting design thinkingAn extract from Tim Brown's HBR-article on Design Thinking. Inspiration, ideation & implementation are represented here by exampleshttps://yannigroth.com/wp-content/uploads/2010/05/cycling-market-blue-ocean-mark-sanders.jpgCycling market blue ocean mark sandersIllustration by Mark Sanders (www.cyclelicio.us)https://yannigroth.com/wp-content/uploads/2010/05/shimano_coasting.jpgshimano_coastingLooks cool, but didn't sell. Why ? (photo from ohgizmo.com)2021-12-13T17:13:34+00:00monthlyhttps://yannigroth.com/2010/06/08/sap-business-design-nouvelle-dynamique/https://yannigroth.com/wp-content/uploads/2010/06/17668613.jpgsap-campusLe Campus SAP : pas tout à fait Google mais des allures de campus californien quand-même (source : Sven Schröder/fotocommunity.de)https://yannigroth.com/wp-content/uploads/2010/06/co-creation.jpgco-creationSource : personal.umich.edu/~kazu/research-areas.htmlhttps://yannigroth.com/wp-content/uploads/2010/06/sap_logo.jpgsap_logohttps://yannigroth.com/wp-content/uploads/2010/06/sap-business-by-design-large.jpgSAP-Business-by-Design-large1) Intégrer et 2) Simplifier sont les deux grands objectifs de SAP Business by Design (source : pressebox.de)2010-10-17T19:51:31+00:00monthlyhttps://yannigroth.com/2010/06/13/marketing-participatif-ronan-divard-dunod/https://yannigroth.com/wp-content/uploads/2010/06/doritos_crash_5.jpgdoritos_crasSi internet est très souvent la plateforme centrale au marketing participatif, il est indispensable d'accompagner l'opération médiatiquement. Doritos diffuse les meilleurs films publicitaires lors du SuperBowl ! (source image : http://cymfony.blogs.com/superbowl/2007/12/index.html)https://yannigroth.com/wp-content/uploads/2010/06/monopoly_montcuq.jpgmonopoly_montcuqUn buzz autour d'une action de marketing participatif de l'éditeur du Monopoly en 2007. 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