My name is Yannig Roth, I am currently a PhD student in marketing at Université Paris 1 Panthéon Sorbonne (France) where I am being advised by Jean-François Lemoine. My thesis deals with creative crowdsourcing, especially with the use of crowdsourcing for innovation and/or marketing by big companies. This technique is increasingly used since the 2000’s, as this interactive crowdsourcing timeline shows. On this timeline, which is being updated on a regular basis, I gather all crowdsourcing projects initiated by the world’s Best Global Brands.
I am also Marketing Manager at eYeka, one of the world’s leading creative crowdsourcing providers. eYeka’s community members, who come from more than 160 different countries representing all continents, participate in creative contests to express their creativity and to connect with leading brands to solve real-world problems with fresh ideas. At eYeka, I am responsible for all things related to lead generation, branding, advertising, PR, competitive intelligence or research coordination.
This blog allows me to write about various subjects (crowdsourcing, co-creation, marketing, design, innovation…) and to share some posts about my research. I also like to blog about sports, my favorite books, conferences I attended or other events, because we all benefit from sharing knowledge. If you want to get in touch, contact me here.