My Favorites in November: French Food, @VanJones68’s Overall Attitude & Fake News

"How did it get to the point where, when you disagree with somebody, you have to be their enemy?" Van Jones

“How did it get to the point where, when you disagree with somebody, you have to be their enemy?” Van Jones (click to watch)

Father, forgive them, for they know not what they do.” Pretty much what I thought when hearing the U.S. election results, wondering how a great country can legitimately elect a populist leader like Donald Trump. I still try to make sense of it. But I also try hard not to be patronizing or condescendent, because it’s the voice of the people, and the beauty of democrac is that everyone’s vote has the same value. Still, this result shakes up a lot in my head and heart. Let’s hope for the best, as Obama says in one interview included below.

This month is crumped with articles about the U.S. election, politically more engaged than I used to share, but not only. You’ll also find a great article about Twitter’s data, a funny video about French food and my personal favorite of the month: Van Jones. Life goes on and many other things are worth spending time on, so here’s my monthly selection of links.

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My Favorites of January: GE’s Hot Sauce, Brand Names Across The World & Facebook Reactions

Image by GE, via FastCoCreate.com

Image by GE, via FastCoCreate.com

Happy New Year! In France we have until January 31st to share our greetings, so I am just in time. This month, I have watched & read a number of things that I would like to share with you, including a beautifull 4K video of Brittany, a funny sketch about French peoples’ way to say ‘hello’, posts about GE’s brand marketing & activation strategy, or some articles about blockchain. I hope you enjoy it. Continue reading →

My Favorties Of December: Countries As Brands, Sorbonne From The Inside & Choices Across Cultures

Image via @HistoricalPics (click to see tweet)To wrap up 2014 nicely, here is a selection of links (articles, reports, interviews, photos…) that I liked and tweeted in December. Articles about crowdsourcing, content marketing, entrepreneurship and open creativity populate this wrap-up, I hope you will like them.

For me, 2015 will mark a pivot year as I will start as a full-time Marketing Manager at eYeka, shifting the focus away from research and towards driving business results for the world’s leading creative crowdsourcing platform. I just found this part of my job to keep me going more than only doing teaching and research (note that I will finish my thesis, continue working on currently ongoing research projects and start teaching marketing at ESSCA Business School, so I’m not totally changing focus).

Happy 2015 to you all! Continue reading →

Our @ASQJournal Paper is Online! Here Are 10 Salient Quotes From It

Click to access ASQ article pageI recently blogged about the construct of cultural tightness, and about the paper that we wrote about cultural tightness and creativity on a global scale, which got accepted in ASQ.

The article, now called “The Impact of Culture on Creativity, How Cultural Tightness and Cultural Distance Affect Global Innovation Crowdsourcing Work,” is now online, published before print publication probably mid-2015. Here are 10 quotes from the article. Continue reading →

Using Culturally Diverse Crowds To Source Global Ideas – My @BAQMAR Presentation

Click to see presentation on Slideshare

Click to see presentation on Slideshare

Crowdsourcing has been used for many things since the mid 2000’s and businesses are using it on an almost industrial scale. When it comes to marketing and innovation, the world’s biggest brands use crowdsourcing – asking the global crowd for creative, innovative and/or insightful ideas through online competitions – and use this diverse output to innovate faster or advertise better. Continue reading →

My Favorite Readings In September: Advertising Contests, Spoiler-Proof TV Shows & Career-Boosting PhD’s

paris abandonned railway

Click to see “21 Photos Of Nature Winning The Battle Against Civilization.” Here: Paris  (boredpanda.com)

Here are my favorite couple of articles and links of the month of September. The first one is not an article but a whole website, curated by a woman whose mother-in-law participated in advertising contests in the 40’s and 50’s, where she shares all the memorabilia of this creative contest activity. A great website to look at, especially if you are interested, like me, in creative contests.

The other links are related to the link between culture and innovation, culture and creativity, crowdsourcing for advertising and academia – fairly classical topics if you are among the followers of this blog. I hope you enjoy this selection of reads.

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