I help you organize,
structure and fuel
Let us fuel your company’s growth 📈
Demand Gen Strategy
You need marketing to deliver on ambitious growth targets? Your sales and marketing teams are not pulling in the same direction? You wonder how to allocate your resources for efficient lead & demand generation?
I can help you audit & improve your Dem Gen, from strategy to execution!
Your company has incoherent branding? Your positioning doesn’t resonate with your target audience? Competition is heating up and you fear that customers won’t notice you anymore?
Let’s thoroughly look at your brand & make a plan to keep it relevant!
Content & Brand Strategy
You don’t know what content to produce to be seen by your audience? How much is enough to be produced and repurposed? Your content falls flat compared to your competitors?
Let’s find your content sweet spot and deliver it on the right channels, at the right time!
You have not listed your product’s benefits and features? You need to create or update documentation to support a major release? You’d like customer-facing teams to have all the answers?
Release me on a discovery tour of your product, and I’ll make a plan for you!
You have a messy tech stack that doesn’t run smoothly enough? Your teams don’t have clear processes to follow from lead to deal? You have no clear idea of your budget and how it fares against forecasted KPIs?
I genuinely enjoy the idea of organizing & facilitating your work!
You have a launch date but no precise roll-out plan? You want to increase the likelihood of succeeding in a new market? You need a solid, well-researched a realistic 360° marketing plan?
Entrust me with your project and we’ll align everyone for success!
User & Market Research
You don’t know who your target personas really are? Your team doesn’t have any reliable, documented research to plan & execute? You need to quantify your total addressable market?
Delegate the nitty-gritty work to someone with a strategic mindset!
Marketing Strategy & Plans
You need an expert to make up and refine a plan for you? You want to challenge your existing marketing strategy? You need to bring campaigns, budget, analysis and agility under one roof?
I can build your marketing plan, or act as a trusted partner to make it better!
“An exceptionally smart, diligent and knowledgeable marketing mind. Yannig brings precision and maniacal attention to detail to everything he does, he is an expert marketer with a well rounded approach to strategy, execution and management.”
Marketing & Comms Leader
“Yannig balances a keen eye for details with an understanding of the big picture, while striving for effectiveness. He will certainly be an asset to any company looking to establish a reputation.”
Comms & Strategic Planning Leader
“Yannig demonstrates a superior ability to think strategically and conceptually without losing the direct link with concrete practice. He successfully connects theory and business, shows high enthusiasm, continuous positive behavior and eagerness to help and support.”
Senior Strategy Consultant
“Yannig is a strategic thinker who invests a lot of time in processes, planning, and delivery, and truly values good communication and feedback in order to continuously improve performance..”
Country Marketing Leader
“Yannig’s enthusiasm and passion shone through, as did his ability to convey the company’s communication priorities to us, his PR agency. Yannig would be a real asset to any marketing department, capable of juggling multiple stakeholders and priorities to achieve the best results.”
Integrated Comms Leader
“Yannig is highly driven, he joined us at a key point when our marketing strategy needed to be developed, his strong and clear understanding of our industry supported his high value input.”
Sales & Partnership Director
I can help your company grow and shine
Here are some of my readings & blog posts about marketing & strategy 👇
🎉Happy New Year🥳 – I am grateful for much of what 2021 brought me (some thoughts for 2022)
Last year, I shared new year’s greetings from the beautiful French island of La Réunion, in the Indian Ocean. I…
I will be interviewing Seth Godin at Yes We Trust Summit, come join me 🤲
A couple of years ago, I have shared – in French and on this blog – how much I enjoyed…
My 6-step process for maximum webinar impact (with full video recording & slides)
This week, I have shared some tips & best practices about organizing webinars with maximum impact when you have little…
Articles I enjoyed in the last five (!) months: Switching jobs, the risk of VC investment & Parisian etiquette
The last blog post I wrote about my favorite articles dates 5 months back. It feels like an eternity. These…
My Favorites of the last months: Beautiful videos about sport, two Netflix documentaries & more
It’s been a really long time since I haven’t published one of these “My Favorites of…” blog posts, right? Well,…
Back to #MarTech: I’m happy to join Ogury
Self-awareness is key to happiness. I think a lot – maybe too much – about work, life, health, attitude and…