I work in marketing, I love sports, culture, creativity and enjoy helping people. I am thankful for much of what life offers, and am getting better at dealing with the unexpected :-) This blog is a way to share some of my passions, reads and thoughts. Don't hesitate to reach out to me, on this blog or social media.
This is a photo of a Parisian couple, walking around the Longchamps hippodrome on May 17th 1914 (photo by Paris en Images). It has no link whatsoever with the content of this post – my favorite readings of May 2014 – beside the fact that it was taken exactly 100 years before I tweeted about the ESCP Europe Spring Research Camp. But I just thought it was a cool illustration, showing Parisians in style. Parisians still have style.
Anyway, below you will find my preferred articles and videos of this month. There’s a TED talk about sports, a couple of videos (viral or not), some images, a couple of articles and a visualization. I hope you like it. Continue reading →
In my quest to better understand creative crowdsourcing participants, I recently interviewed Santawen alias Rabah Brahimi, a French filmmaker, director and graphic designer. Santawen often participates in online contests on websites like eYeka (he was features as creator of the month of June 2012) and took some time to sit down and chat about his participation in online video contests.
I don’t have any professional equipment, just an affordable camera and a lot of free time.
His views about the evolving world of advertising and the advent of creative crowdsourcing were particularly interesting, as he worked numerous years as an agency creative. Here are some excerpts of our conversation. Continue reading →
But how can they produce quality video content at an affordable cost? One way to do that is to crowdsource video content production. In other words, launch online video contests. How is crowdsourcing used in the production of video advertising today? In an attempt to understand this subject better, Rosemary Kimani and I have written a book chapter about it. We have identified 4 crowdsourcing models in the current video advertising landscape. Continue reading →