Tag / video advertising

by YannigRoth

My Favorite Readings in May: Nobel Prizes Across Time and Space, Spurious Correlations & Shut Up Legs!

Mode à Longchamp. Paris, 17 mai 1914. © Albert Harlingue / Roger-Viollet

Parisian couple, exactly 100 years ago (© Albert Harlingue / Roger-Viollet)

This is a photo of a Parisian couple, walking around the Longchamps hippodrome on May 17th 1914 (photo by Paris en Images). It has no link whatsoever with the content of this post – my favorite readings of May 2014 – beside the fact that it was taken exactly 100 years before I tweeted about the ESCP Europe Spring Research Camp. But I just thought it was a cool illustration, showing Parisians in style. Parisians still have style.

Anyway, below you will find my preferred articles and videos of this month. There’s a TED talk about sports, a couple of videos (viral or not), some images, a couple of articles and a visualization. I hope you like it. Continue reading →

by YannigRoth

“Crowdsourcing Works Because of the Freshness and Naivety,” says Santawen

rabah-brahimiIn my quest to better understand creative crowdsourcing participants, I recently interviewed Santawen alias Rabah Brahimi, a French filmmaker, director and graphic designer. Santawen often participates in online contests on websites like eYeka (he was features as creator of the month of June 2012) and took some time to sit down and chat about his participation in online video contests.

I don’t have any professional equipment, just an affordable camera and a lot of free time.

His views about the evolving world of advertising and the advent of creative crowdsourcing were particularly interesting, as he worked numerous years as an agency creative. Here are some excerpts of our conversation. Continue reading →

by YannigRoth

How Crowdsourcing is Used in Video Advertising

My presentation at the IMMAA Conference in Lisbon (you can turn up the volume, it’s a little low)

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Broadband internet coverage, mobile internet access, ubiquitous mobile devices… a variety of factors allow us to consume video more than ever before in the young internet history. Brands have discovered that video advertising is seen as a particularly effective way to promote their products and services. WARC recently reported that brands’ spending on online video advertising is expected to increase 41% in 2013 to $4.1 bn, according to figures from eMarketer.

But how can they produce quality video content at an affordable cost? One way to do that is to crowdsource video content production. In other words, launch online video contests. How is crowdsourcing used in the production of video advertising today? In an attempt to understand this subject better, Rosemary Kimani and I have written a book chapter about it. We have identified 4 crowdsourcing models in the current video advertising landscape. Continue reading →