In November: @Vontz about Strava, @RosabethKanter about Strategy & @WarrenBarguil about Life

Warren BARGUIL (France / Team Sunweb) pictured during the 104th Tour de France 2017 - stage 18 from Briançon to Izoard, 179.50 km - foto VK/PN/Cor Vos © 2017

November’s digest contains 6 articles: 2 about product strategy (Strava & Facebook), 1 about debunking fake viral stories (Facebook), 1 about management, 1 about a prominent cyclist’s outlook on life, and 1 about a really cool photography project. Let me wish you – reader – a great, loving and fulfilling month of December.
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My Favorites in October: LVMH and Cycling, Derek Black’s Story & Donald Trump’s Revolutionaries

Image via Bettmann Archive

Derek Black’s father, 1982 (via Bettmann Archive)

This month again, a bunch of great articles about marketing, management, sports sponsoring or financial innovation. The usual suspects. But, in the wake of the U.S. election, also two long, important articles about U.S. nationalism in the broad sense. The first is a lengthy article about Derek Black, who turned his back to white nationalism as he met co-students from other cultures and beliefs. The second is about the follower crowd of Donald Trump, depicted as a heterogeneous – and sometimes sympathetic – group of people opposing a variety of contemporary realities (from immigration to media) with little alternatives to offer. May these two be as interesting to you as they were to me.
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My Favorites of July: Product Onboarding, Design at GoPro & Bulambuli Valley

bulambuli valley crowdfunding videoTechnically speaking, a chicken is an ancient and highly efficient 3D-printer. That’s one of the fun facts of the “Bulambuli Valley” video to raise funds for Uganda through an Indiegogo crowdfunding campaign.

Find this hilarious video and 9 other links, most of which relate to user experience and design management, in the July digest.
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My Favorites in December: CMO Interviews, Undelivered Letters & Happy New Year!

Photograph: Hague Museum for Communication (via TheGuardian.com)

Photograph: Hague Museum for Communication (via TheGuardian.com)

The year 2015 is over, and after WordPress sent me my 2015 annual blogging report, I start by thanking the readers of this blog, who mainly arrived here through Facebook, eYeka’s blog and Twitter. The 64,000 viewers of the blog came from 179 countries in 2015, most of them from France (about 20,000) and the United States (about 15,000). But enough of the numbers, just a warm and heartfelt THANK YOU for your interest!

In this December recap, I share some of my favorite links that inspired, interested or entertained me – and maybe you’ll like them too? Below are some CMO interviews, articles about (social) media, cycling or memorabilia, and more stuff that I enjoyed looking at in December.

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My Favorites in August: Brand Challenges, Speaking Out Against Racism & The Creative Apocalypse

Illustration by Andrew Rae (via nytimes.com)

“The Creative Apocalypse That Wasn’t” (via nytimes.com, illustration by Andrew Rae)

August, the month of holidays, sunshine, nature and sports… right? To me it was all of the above, but I also read a couple of very interesting articles, watched debates and opinion pieces. In this month’s favorites you will find a single article about cycling (!) and many more about creativity and innovation, marketing challenges and tolerance.

Yes, tolerance. I translated the short position piece of a German TV anchor, published it on this blog and on YouTube, and was stunned by all the hate comments that it received. After the surprise, and thinking about it, I see it as a sad manifestation of trolls’ and racists’ hopelessness. I prefer them to just comment under a video than to represent me in our parliaments and institutions. Anyway, here are some much more interesting things to read and watch. I hope you’ll like them too.

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My Favorites In May: Airbnb’s Impact on Hotels, Facebook’s Branding & Italian Architects Fight Crowdsourcing

Image via "Office of Ben Barry"

Image via “Office of Ben Barry”

Here are 10 tweets from the month of May, which I found worthwhile sharing again. Two of them are about architects and their attitude towards competition(s), one is about corporate branding and design (see the image on the left), others just share some nice advertising. I also enjoyed reading this AdAge article about Google’s battle against click fraud, which costs online advertisers its customers $6.3 billion a year, according to a study by White Ops and the ANA. It nicely reminds us that every internet service has a cost – in this case it’s combatting abuse – which impacts both the bottom line of the company and that of its users. Gaining trust in online environments is crucial, which is why Google went “public” with this article, a nice PR effort to position itself as an industry leader.

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Did You Notice The Cyclists in Air France #FranceIsInTheAir Spot?

Image via AirFrance.fr

It’s been 2 weeks since Air France’s latest spot, France Is In The Air, is running internationally. The 45-second advertisement is part of the brand’s new global campaign, which started on April 2nd with print, radio and web ads in 12 countries (including Brazil, China, the USA, Russia, Senegal or Switzerland). What I like about it is that it has an Evian Babies feel to it: a stylish and simplified background, people swinging (instead of swimming) through the screen in a gracious manner, a focus on music rather than words. A very nice creative, mixing retro and glamor, like the print ads. But have you noticed the cyclists?

There’s nothing that looks more like a plane than another plane,Tiphaine du Plessis, associate director at BETC, the agency behind the campaign, told l’ADN. The strength of the company lies in “its roots, the French state of mind: when you put one foot in an Air France plane, you are already somewhat in France,” she says. The campaign plays on the globally recognized “positive values” like its traditions, history, gastronomy, architecture or music.

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