My Favorites of August: Learning Culture, Assisted Shaving & Harbin Opera House

Harbin is a small city (10 million inhabitants…) in North-East China, just above North Korea. What is worthwhile about Harbin is neither its size nor its situation, but its brandnew Opera House. Below I share a video from an ArchDaily journalist visiting this incredible building, designed in China, for China. Also shared: an interview of Facebook’s HR head, an article about the network’s innovation benchmarks, a beautiful Gillette-ad & more.  Continue reading →

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My Favorites of April: Psychological Tricks, The Value of Tech Brands & Facebook’s News Feed

April was election month in France. But my favorite articles shared this month don’t contain politics, because (1) we yet have to elect our President in the second round, (2) I believe it’s pretty obvious whom to favor, and (3) I’ll try not to turn this blog too much into a political tribune. This past month, I’ve read great stuff about brand building in the tech world (Airbnb), in-app user behavior (Uber) and why Facebook & Google should freak out (Amazon).
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My Favorites of January: Artificial Creative Intelligence, NY Times’ Vision & Trolling Trump

Via nytimes.com

Via nytimes.com

What does the New York Times, read daily by Obama and hated by Trump & Bannon, foresee for 2020 ? In one of the articles shared in this month’s list, the NY Times outlines its vision for the years to come, not on a political standpoint but on a business & strategy standpoint. Other articles in this digest include a Japanese agency with a robot in its creative team, a portrait of a very discreet super-rich philanthropist, and a wildly funny video from the Netherlands. Continue reading →

My Favorites of June: French Workplace, PayPal’s ‘Lost Decade’ & Dumb Smart Contracts

PayPal video FORTUNE screenshot

Screenshot of Fortune’s video (click to watch)

Another busy month, with news like the European soccer event (#Euro2016) and a European shocker decision (#Brexit2016) that made – and still make – he headlines.

I’ve also attended a number of ‘blockchain-for-crowdfunding’ meetings, which I may blog later about, and read some cool stuff.

Here’s some of the cool stuff, summarized for you in the traditional monthly digest. I hope that you share the interest.

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My Favorites of February: Unicorn Branding, Bible Redesign & Creative Xenophobia

Image by Adam Lewis Greene (via 99u.com)

Image by Adam Lewis Greene (via 99u.com)

This short month of February is over, and it’s time to look at some of the most interesting – from my perspective – articles to read and look at.

There is some unicorn in it (Uber’s logo(s) change, WeWork’s stories to investors etc.), but also some interesting strategy cases (like Facebook’s effort to connect the developping world to its services) or  creative projects (like Greene’s crowdfunded Bible redesign, see left). I hope you had an interesting set of February reads too, and wish you a great start in the next week. Continue reading →

My Favorites in October: Importance of Self-Discipline, 100 Years Contour Bottles & Meaningful Branding

Image via VSA Partners (click to see video)For the first time since I started blogging, I’m sharing a self-improvement a.k.a. life advice article written on Medium, which seems to be the top of Silicon Valley entrepreneurs’ Hierarcchy of Needs. Entrepreneur and blogger Oskar Nowik writes about the importance of self-discipline in life, and it’s geniunely a great article. Other cool stuff in October include a fantastic interview of Coca-Cola’s brand historian Ted Ryan, a feature about the most prolific of all Wikipedia editors, and a short video called “IBM on Brand,” part of a series of short films created to capture the current thinking behind leadership brands. I hope you’ll enjoy it, and I’m looking forward to an inspiring and exciting month of November now! Continue reading →

My Favorites in September: Airbnb’s Brand Strategy, The World’s Last Globemakers & Mothers of ISIS Fighters

Image via boredpanda.com

Image by Bellerby & Co Globemakers

How/why did the Amazon Phone fail? What do Converse and Airbnb do in order to make their brands attractive to existing communities? And do globemakers still exist today? Some answers are answered in this month’s favorites.

It’s a heterogeneous mix of articles about branding, marketing, ISIS and more that I would like to share this September. My personal favorite is the last link of this list, a truly insightful post by Standard Chartered Bank’s Global Head of Digital Marketing, Damien Cummings. I would urge every other brand marketer to write something similar, it would make my life so much easier 🙂 And it would allow for a lot of synergies between brands and agencies.

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