In January: WeWork’s Vision, Two Leadership Books & The Loop Initiative

loopzerowasteplatformaxerexonadoveTo those who haven’t read last month’s/year’s digest, where I already shared my wishes, let me all wish you a Happy New Year 2019 (in France, you can do so until January 31st)! Just back from a couple of days ⛷️ 🎿🏂 in the mountains ❄️🏔️, here are the 6 most interesting things to get out of this first month of 2019. The Loop initiative, pictured here, is a personal favorite… please don’t let it be just a marketing stunt. Continue reading →

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My Favorites of September: Habit-forming companies, Feel-good capitalism & Airbnb’s marketing platform

unilever soap illustration bloomberg

Just 5 articles for September, all about corporate and/or marketing strategy. The two former are generally about the role of marketing in tech companies, which is my job, and the three latter are (almost) case studies about GE, Unilever and Airbnb. These reads are great to take a step back and reflect on long-term vision rather than the daily stuff. It also gives a hint of others’ challenges, how they address(ed) them, which in turn helps you be committed to your own.

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