Tag / leadership

by YannigRoth

Fractional CMO, Part-time CMO, Marketing Consultant or Advisor, what is the difference?

I used this image to announce my 2 most recent part-time / fractional CMO advisory gigs (Linkedin). There absolutely no other link with the article content 👇 😂

Today I work for 3 companies as an independent marketing leader (see my Linkedin). Two have rather brand & awareness-related priorities, one has a clear focus on growth & digital. I really enjoy this new way of independent, freelance working. In the last weeks, I have come across 2 French articles (this & this) that describe this new (is it new ?) trend.

I have engaged in a little discussion with ChatGPT to understand the main differences. Let me transcribe out chat below, and add a couple of comments (in italics).

Continue reading →
by YannigRoth

In January: WeWork’s Vision, Two Leadership Books & The Loop Initiative

loopzerowasteplatformaxerexonadoveTo those who haven’t read last month’s/year’s digest, where I already shared my wishes, let me all wish you a Happy New Year 2019 (in France, you can do so until January 31st)! Just back from a couple of days ⛷️ 🎿🏂 in the mountains ❄️🏔️, here are the 6 most interesting things to get out of this first month of 2019. The Loop initiative, pictured here, is a personal favorite… please don’t let it be just a marketing stunt. Continue reading →

by YannigRoth

My Favorites of September: Habit-forming companies, Feel-good capitalism & Airbnb’s marketing platform

unilever soap illustration bloomberg

Just 5 articles for September, all about corporate and/or marketing strategy. The two former are generally about the role of marketing in tech companies, which is my job, and the three latter are (almost) case studies about GE, Unilever and Airbnb. These reads are great to take a step back and reflect on long-term vision rather than the daily stuff. It also gives a hint of others’ challenges, how they address(ed) them, which in turn helps you be committed to your own.

Continue reading →