About me

ROTH_Yannig 4x3 H-9812Hi,

my name is Yannig Roth, I am a marketing professional currently looking for a new opportunity in or around Paris, France. I am open-minded, curious, passionate and rigorous; are you looking for these qualities? Get in touch!

Previously, I worked as Head of Marketing Operations & Digital at Ogury, a leading marketing technology company. Prior to that, I was Marketing & Communications Director at WiSEED, the world’s first ever equity crowdfunding platform; and before that, I worked at eYeka, one of the world’s leading creative crowdsourcing agencies.

I am also a PhD and MSc in marketing as I graduated from Université Paris 1 Panthéon Sorbonne and ESSCA School of Management. My thesis addressed consumers’ motivations to partake in creative crowdsourcing, especially with the use of crowdsourcing for innovation and marketing by big companies. I occasionally teach marketing- and innovation-related courses at various universities and business schools.

This blog allows me to write about various subjects like marketing, design, branding, innovation, society, politics (increasingly)…  but also sports, my favorite books, conferences I attended or other events. We all benefit from sharing knowledge – don’t we?

FIND OUT MORE:

If you want to get in touch, contact me here. You can also check my social media profiles, which may or may not be up-to-date…