My name is Yannig Roth, I am Marketing Director at WiSEED, the world’s first ever equity crowdfunding platform. My role is to educate the general public about crowdfunding, to optimize our community’s user experience, to represent the WiSEED brand and to manage a team that helps me to market our offering in the best possible ways.
Previously, I worked at eYeka, one of the world’s leading creative crowdsourcing agencies, where I was responsible for all things related to lead generation, branding, advertising, PR, competitive intelligence or research coordination.
I am also a PhD and MSc in marketing as I graduated from Université Paris 1 Panthéon Sorbonne and ESSCA School of Management. My thesis addressed consumers’ motivations to partake in creative crowdsourcing, especially with the use of crowdsourcing for innovation and marketing by big companies. I occasionally teach marketing- and innovation-related courses at various universities and business schools.
This blog allows me to write about various subjects like marketing, design, branding, innovation, society, politics (increasingly)… but also sports, my favorite books, conferences I attended or other events. We all benefit from sharing knowledge – don’t we?
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