About me

ROTH_Yannig 4x3 H-9812Hi,

My name is Yannig Roth, I am Marketing Director, Global, at Ogury, a highly innovative marketing technology firm specialized in mobile marketing.

Previously, I worked as Marketing & Communications Director at WiSEED, the world’s first ever equity crowdfunding platform, where my role was broadly speaking to educate the general public and to optimize B2C and B2B experience. Before that, I worked at eYeka, one of the world’s leading creative crowdsourcing agencies, where I was responsible for all things related to lead generation, branding, advertising, PR, competitive intelligence or research coordination.

I am also a PhD and MSc in marketing as I graduated from Université Paris 1 Panthéon Sorbonne and ESSCA School of Management. My thesis addressed consumers’ motivations to partake in creative crowdsourcing, especially with the use of crowdsourcing for innovation and marketing by big companies. I occasionally teach marketing- and innovation-related courses at various universities and business schools.

This blog allows me to write about various subjects like marketing, design, branding, innovation, society, politics (increasingly)…  but also sports, my favorite books, conferences I attended or other events. We all benefit from sharing knowledge – don’t we?

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If you want to get in touch, contact me here. You can also check my social media profiles, which may or may not be up-to-date…