About me

ROTH_Yannig 4x3 H-9812Hi,

my name is Yannig Roth, I am working as VP Marketing at Didomi, which allows organizations to place user consent at the heart of their operations.

Previously, I worked as Head of Marketing Operations at Ogury, a leading marketing technology company. Prior to that, I was Marketing & Communications Director at WiSEED, the world’s first ever equity crowdfunding platform; and before that, I worked at eYeka, one of the world’s leading creative crowdsourcing agencies.

I am also a PhD and MSc in marketing as I graduated from Université Paris 1 Panthéon Sorbonne and ESSCA School of Management. My thesis addressed consumers’ motivations to partake in creative crowdsourcing, especially with the use of crowdsourcing for innovation and marketing by big companies. I occasionally teach marketing- and innovation-related courses at various universities and business schools.

This personal blog allows me to write about various subjects like marketing, design, branding, innovation, society, politics (increasingly)…  but also sports, my favorite books, conferences I attended or other events. We all benefit from sharing knowledge – don’t we?


If you want to get in touch, contact me here. You can also check my social media profiles, which may or may not be up-to-date…