my name is Yannig, I have worked in tech-related marketing roles for over 10 years (I still do) and I am now taking great pleasure in helping companies make their marketing more efficient, impact- and meaningful. I am also an active mentor & advisor to young leaders.
Most recently, I have been working as Head of Marketing and then as VP Marketing at Didomi, which allows organizations to place user consent and better privacy management at the heart of their operations.
Previously, I worked as Head of Marketing Operations at Ogury, a leading marketing technology company. Prior to that, I was Marketing & Communications Director at WiSEED, the world’s first ever equity crowdfunding platform; and before that, I worked as Marketing Manager at eYeka, one of the world’s leading creative crowdsourcing agencies.
I am also a PhD and MSc in marketing as I graduated from Université Paris 1 Panthéon Sorbonne and ESSCA School of Management. My thesis addressed consumers’ motivations to partake in creative crowdsourcing, especially with the use of crowdsourcing for innovation and marketing by big companies. I occasionally teach management, leadership, marketing and/or innovation-related courses at various universities and business schools.
This personal blog allows me to write about various subjects like marketing, design, branding, innovation, society, politics (increasingly)… but also sports, my favorite books, conferences I attended or other events.
We all benefit from sharing knowledge – don’t we?
FIND OUT MORE:
If you want to get in touch, contact me here. You can also check my social media profiles, which may or may not be up-to-date…
- Book me as a freelancer on Malt (& soon on MarketerHire)
- My professional background on Linkedin
- My tweets and interests on Twitter
- Some life snapshots on Instagram
- My videos on YouTube
- Thoughts on Medium