Today, Tom Dumoulin rolled into Pink at the Giro d’Italia (held in Jerusalem!). I know, this is May, not April… but I mention this because one of my favorite pieces of news in April is about Sunweb’s sponsorship engagement. His team has signed an unprecedented new agreement with its title sponsor, which will back the team on an indefinite basis. Other cool articles are about artificial intelligence, the evolution of finance in the last 10 years… or a very moving Russian animation about homeless people.
A short digest for a similarly short month of February, in which fast-food companies educate us about Net Neutrality (by Burger King) or autonomous vehicle interaction design (with Domino’s Pizza). Also: two long reads from Wired (about Facebook) and The New Yorker (about HappyOrNot), as well as a case study of a French dating platform’s marketing efforts.
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There have been more than 30 monthly digest posts now. A small milestone that I’m quite proud of, as it takes discipline to write up a blog post every month. But it’s a good way to give all the things we see & read every day a second thought. Sitting down and synthesizing thought-provoking content in a series of paragraphs allows me to improve my writing & communication skills. And to build a community!
November’s digest contains 6 articles: 2 about product strategy (Strava & Facebook), 1 about debunking fake viral stories (Facebook), 1 about management, 1 about a prominent cyclist’s outlook on life, and 1 about a really cool photography project. Let me wish you – reader – a great, loving and fulfilling month of December.
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In October, product strategy meets finance and marketing. One of the articles is about the perilous idea of prompting people to walk, especially when it comes to colored pastry comparisons. The last link is about Nike’s design process, more precisely an interview of the apparel brand’s chief design officer, who “doodles all day” while still managing to impart a creative direction to 1,000+ people across the organization. While I did read and enjoy all of this in the last month, I hand it over to you, and spend some time somewhere in the Pacific Ocean. Continue reading →
Just 5 articles for September, all about corporate and/or marketing strategy. The two former are generally about the role of marketing in tech companies, which is my job, and the three latter are (almost) case studies about GE, Unilever and Airbnb. These reads are great to take a step back and reflect on long-term vision rather than the daily stuff. It also gives a hint of others’ challenges, how they address(ed) them, which in turn helps you be committed to your own.
Harbin is a small city (10 million inhabitants…) in North-East China, just above North Korea. What is worthwhile about Harbin is neither its size nor its situation, but its brandnew Opera House. Below I share a video from an ArchDaily journalist visiting this incredible building, designed in China, for China. Also shared: an interview of Facebook’s HR head, an article about the network’s innovation benchmarks, a beautiful Gillette-ad & more. Continue reading →