Tag / advertising

by YannigRoth

How is marketing impacted by AI? Another discussion with ChatGPT (with concrete, but often incorrect, examples)

Remember that 2 days ago I published a post about Fractional CMOs, Part-time CMOs, Marketing Consultants and Marketing Advisors ? I was quite baffled by the experience. It got me thinking about the value of an experienced marketer in a world where content creation, trend analysis, campaign ideation and many more aspects can be facilitated with – if not outsourced (is there a better term for that?) to – artificial intelligence tools ?

And I asked ChatGPT for some ideas about the impact of AI on marketing leadership, and for concrete brand marketing examples, too. Again, links, videos, emphases & notes in italics have obviously been added by myself, not by OpenAI.

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by YannigRoth

In February: Whopper Neutrality, Giving Feedback & Autonomous Pizza Delivery

ford pizza deliver

Image via technologyreview.com

A short digest for a similarly short month of February, in which fast-food companies educate us about Net Neutrality (by Burger King) or autonomous vehicle interaction design (with Domino’s Pizza). Also: two long reads from Wired (about Facebook) and The New Yorker (about HappyOrNot), as well as a case study of a French dating platform’s marketing efforts.
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by YannigRoth

My Favorites of July: Keeping a Journal, @KuperSimon’s Frenchness & The #Jennergate Analysis

This beautiful image of Paris is taken from Time’s short video about France banning petrol cars by 2040, published on July 6th after our Ecology Minister Nicolas Hulot announced the measure. A bold, courageaous and necessary one, even though I am convinced that the market will move there by itself before the end of the next decade. But it sends a strong message, signaling determination. Will we be in the prospective France imagined by The Economist in “The Macron Miracle”? We’ll see. Here are 7 articles I enjoyed this month. I would mostly recommend you the last, which compares two recent ads by Heineken and Pepsi, and explores brands’ motivations & ability to embrace societal issues.

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by YannigRoth

My Favorites of May: Fallon’s Tears, Forest Finance & @Jose_Naranja’s Notebooks

Image by Jose Naranja (click to access)

Beyond the election of an open-minded, pro-business and modern President in France, the month of May had many other highlights. It starts with a very moving video of Jimmy Fallon telling the story of his son’s birth, which was fraught with challenges but end up with a happy end.

Besides, you’ll read about marketing, entrepreneuship, innovation and strategy – as always – but also about a Spanish artist’s notebooks who are absolutely fantastic (see picture). I have been following for years and like his hand-drawn pieces of art, which are invitations to travel and scribble. I hope you’ll enjoy it.

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by YannigRoth

My Favorites of April: Psychological Tricks, The Value of Tech Brands & Facebook’s News Feed

April was election month in France. But my favorite articles shared this month don’t contain politics, because (1) we yet have to elect our President in the second round, (2) I believe it’s pretty obvious whom to favor, and (3) I’ll try not to turn this blog too much into a political tribune. This past month, I’ve read great stuff about brand building in the tech world (Airbnb), in-app user behavior (Uber) and why Facebook & Google should freak out (Amazon).
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by YannigRoth

My Favorites of February: Great Ad From Denmark, Rape and Reconciliation & Design at Aston-Martin

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This ad from Denmark’s TV2 station is really cool

I’ll try to make the future posts less political, and less Trump-focused (because smart blogging is not just bashing, and because I’ll need & want to become more constructive at some point). But resistance is necessary when revolting things happen, and it can’t be toned down, so February still was very much about defending political sanity. You’ll see in the links. Beside that, you’ll also find artificial intelligence playing poker, a beautiful ad from Denmark or a great article about Macedonian teens influencing elections just to buy themselves an BMW.
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by YannigRoth

My Favorites of January: Artificial Creative Intelligence, NY Times’ Vision & Trolling Trump

Via nytimes.com

Via nytimes.com

What does the New York Times, read daily by Obama and hated by Trump & Bannon, foresee for 2020 ? In one of the articles shared in this month’s list, the NY Times outlines its vision for the years to come, not on a political standpoint but on a business & strategy standpoint. Other articles in this digest include a Japanese agency with a robot in its creative team, a portrait of a very discreet super-rich philanthropist, and a wildly funny video from the Netherlands. Continue reading →