#Propaganda : La série ratée d’Arte sur le marketing (notamment participatif)

arte propaganda

Et si on faisait des mini-films sur la société de consommation, ses dérives et ses abus ?” s’est-on dit chez Arte. “Super idée ! Révélons enfin au monde ce qui se cache derrière ‘Storytelling’, ‘Content Marketing’ et autres ‘Marketing participatif’ avec lesquels on nous manipule” a dû rétorquer le stagiaire. “Mais en 5 minutes maximum, les gens veulent des formats courts !” a dû gueuler quelqu’un du fond de la pièce, pour finaliser le brief. Tout ça aboutit à une série de 10 mini-films entièrement réalisés en visuels de banques d’images… Continue reading →

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My Favorites of October: Trello’s Product, Calorie Counting & Can Data Dream?

calorie countingIn October, product strategy meets finance and marketing. One of the articles is about the perilous idea of prompting people to walk, especially when it comes to colored pastry comparisons. The last link is about Nike’s design process, more precisely an interview of the apparel brand’s chief design officer, who “doodles all day” while still managing to impart a creative direction to 1,000+ people across the organization. While I did read and enjoy all of this in the last month, I hand it over to you, and spend some time somewhere in the Pacific Ocean. Continue reading →

My Favorites of September: Habit-forming companies, Feel-good capitalism & Airbnb’s marketing platform

unilever soap illustration bloomberg

Just 5 articles for September, all about corporate and/or marketing strategy. The two former are generally about the role of marketing in tech companies, which is my job, and the three latter are (almost) case studies about GE, Unilever and Airbnb. These reads are great to take a step back and reflect on long-term vision rather than the daily stuff. It also gives a hint of others’ challenges, how they address(ed) them, which in turn helps you be committed to your own.

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My Favorites of August: Learning Culture, Assisted Shaving & Harbin Opera House

Harbin is a small city (10 million inhabitants…) in North-East China, just above North Korea. What is worthwhile about Harbin is neither its size nor its situation, but its brandnew Opera House. Below I share a video from an ArchDaily journalist visiting this incredible building, designed in China, for China. Also shared: an interview of Facebook’s HR head, an article about the network’s innovation benchmarks, a beautiful Gillette-ad & more.  Continue reading →

My Favorites of July: Keeping a Journal, @KuperSimon’s Frenchness & The #Jennergate Analysis

This beautiful image of Paris is taken from Time’s short video about France banning petrol cars by 2040, published on July 6th after our Ecology Minister Nicolas Hulot announced the measure. A bold, courageaous and necessary one, even though I am convinced that the market will move there by itself before the end of the next decade. But it sends a strong message, signaling determination. Will we be in the prospective France imagined by The Economist in “The Macron Miracle”? We’ll see. Here are 7 articles I enjoyed this month. I would mostly recommend you the last, which compares two recent ads by Heineken and Pepsi, and explores brands’ motivations & ability to embrace societal issues.

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My Favorites of May: Fallon’s Tears, Forest Finance & @Jose_Naranja’s Notebooks

Image by Jose Naranja (click to access)

Beyond the election of an open-minded, pro-business and modern President in France, the month of May had many other highlights. It starts with a very moving video of Jimmy Fallon telling the story of his son’s birth, which was fraught with challenges but end up with a happy end.

Besides, you’ll read about marketing, entrepreneuship, innovation and strategy – as always – but also about a Spanish artist’s notebooks who are absolutely fantastic (see picture). I have been following for years and like his hand-drawn pieces of art, which are invitations to travel and scribble. I hope you’ll enjoy it.

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My Favorites of April: Psychological Tricks, The Value of Tech Brands & Facebook’s News Feed

April was election month in France. But my favorite articles shared this month don’t contain politics, because (1) we yet have to elect our President in the second round, (2) I believe it’s pretty obvious whom to favor, and (3) I’ll try not to turn this blog too much into a political tribune. This past month, I’ve read great stuff about brand building in the tech world (Airbnb), in-app user behavior (Uber) and why Facebook & Google should freak out (Amazon).
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