I will be interviewing Seth Godin at Yes We Trust Summit, come join me 🤲

Yes We Trust Summit is this year’s most ambitious privacy event, gathering marketers, compliance & tech executives around the idea that privacy drives trust and growth. Find our more on yes-we-trust.com.

A couple of years ago, I have shared – in French and on this blog – how much I enjoyed reading Seth Godin’s book “Tribes,” which almost energized me to the point of launching my company! Much more recently, I have also read his classic “Permission Marketing” and, I don’t remember when exactly when I watched it, but I also warmly recommend the hilarious “This is broken” TED Talk from 2006.

He will be one of the star speakers at Yes We Trust Summit, and I will have the pleasure to moderate the Q&A with the audience.

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My 6-step process for maximum webinar impact (with full video recording & slides)

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This week, I have shared some tips & best practices about organizing webinars with maximum impact when you have little time. I thought this to be particularly useful to marketers in the current context where events & meetings are cancelled across the globe. Here are: (1) the full recording and (2) the slides. Continue reading →

Articles I enjoyed in the last five (!) months: Switching jobs, the risk of VC investment & Parisian etiquette

paris etiquetteThe last blog post I wrote about my favorite articles dates 5 months back. It feels like an eternity.

These have been pretty eventful: I switched from one tech company to another, have taken time for myself between both jobs, picked up running quite seriously again, spent a lot of time reading, and – now – we’re in the midst of a global pandemic. Crazy. Let me share 10 tweets from the last five months… which may or may not be related to the above events. Continue reading →

My Favorites of the last months: Beautiful videos about sport, two Netflix documentaries & more

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Do you see the running pastor? (image via The Atlantic)

It’s been a really long time since I haven’t published one of these “My Favorites of…” blog posts, right? Well, when starting a new position, you need to be 100% dedicated and settle in your job, which is what I have been doing since my last post here.

Yet if you follow me on Twitter, you’ve noticed that I have been actively reading and watching stuff anyway. Here’s a digest of what inspired me most since the beginning of July. Continue reading →

Back to #MarTech: I’m happy to join Ogury

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Image via @weareOgury

Self-awareness is key to happiness. I think a lot – maybe too much – about work, life, health, attitude and balance. But if there is one thing that I have the luck to be satisfied with, it’s my job! I love working in marketing & communications and am incredibly thankful to go to work happy every single day.

But to sustain this positive state-of-mind and to remain challenged, you sometimes need to move out of your comfort zones, think 2 or 3 steps ahead and not self-satisfy with what you have (am I overthinking again?). This is what I had in mind when having the opportunity to join Ogury, a globally operating tech firm that is creating a whole new category in marketing.

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In June: Eating less meat, the Creepiness–Convenience Tradeoff & “…it’s always been cats.”

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Image via The New York Times

It has been boiling hot here in France this week, with temperatures above 40°C in many places across the country. It’s difficult to argue that these extreme temperatures are unrelated to climate change, which in turn is caused by much of our human activity… including what we eat.

In my favorites reads of the month, you’ll find a great, interactive, well-illustrated, data-rich NYT article about food and climate change… as well as a number of usual suspects about marketing, technology and the likes. Enjoy the read, and stay tuned in the next days.

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In April: Thoughts about mental health, eÿeka joins Insites Consulting & cool B2B campaigns

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Swallows (you’ll understand why…)

I am rocketing through the beautiful countryside of southern France – by train – as I start writing this monthly recap, reenergized by a couple of days in the sun! In this month of April I was very happy to see the news of eYeka’s (now dubbed “eÿeka”) acquisition by Insites Consulting being made public. It’s a great move for the crowdsourcing company whose creative community will now help Insites’ clients innovater better & faster. I also published a rather personal Medium post about balance in life. Continue reading →