May & June have been busy months, and therefore I am combining my favorite reads of both months in this single blog post. Again, most articles discuss business strategy in web-driven environments (Warby Parker, Zalando…) but also some stories about user experience, culture or investing in the media. Continue reading →
Happy new year to all my readers! I wish you a joyfull, fulfilling, stimulating and healthy year 2018. A propos healthy… one of my favorite January reads is a NY Times article that compares Facebook’s news feed to food (cookies or broccoli). Farhad Manjoo writes that no food is toxic in itself – and no feed is either – what counts is how much of it we consume and how relevant is it to our lives. Other articles I found worthwhile sharing are Campbell Flakemore’s testimonial about stopping his pro cycling career – food is part of it – and an article about Snapchat’s user data… and corporate culture. Continue reading →
“Et si on faisait des mini-films sur la société de consommation, ses dérives et ses abus ?” s’est-on dit chez Arte. “Super idée ! Révélons enfin au monde ce qui se cache derrière ‘Storytelling’, ‘Content Marketing’ et autres ‘Marketing participatif’ avec lesquels on nous manipule” a dû rétorquer le stagiaire. “Mais en 5 minutes maximum, les gens veulent des formats courts !” a dû gueuler quelqu’un du fond de la pièce, pour finaliser le brief. Tout ça aboutit à une série de 10 mini-films entièrement réalisés en visuels de banques d’images… Continue reading →
In October, product strategy meets finance and marketing. One of the articles is about the perilous idea of prompting people to walk, especially when it comes to colored pastry comparisons. The last link is about Nike’s design process, more precisely an interview of the apparel brand’s chief design officer, who “doodles all day” while still managing to impart a creative direction to 1,000+ people across the organization. While I did read and enjoy all of this in the last month, I hand it over to you, and spend some time somewhere in the Pacific Ocean. Continue reading →
Just 5 articles for September, all about corporate and/or marketing strategy. The two former are generally about the role of marketing in tech companies, which is my job, and the three latter are (almost) case studies about GE, Unilever and Airbnb. These reads are great to take a step back and reflect on long-term vision rather than the daily stuff. It also gives a hint of others’ challenges, how they address(ed) them, which in turn helps you be committed to your own.
Harbin is a small city (10 million inhabitants…) in North-East China, just above North Korea. What is worthwhile about Harbin is neither its size nor its situation, but its brandnew Opera House. Below I share a video from an ArchDaily journalist visiting this incredible building, designed in China, for China. Also shared: an interview of Facebook’s HR head, an article about the network’s innovation benchmarks, a beautiful Gillette-ad & more. Continue reading →
This beautiful image of Paris is taken from Time’s short video about France banning petrol cars by 2040, published on July 6th after our Ecology Minister Nicolas Hulot announced the measure. A bold, courageaous and necessary one, even though I am convinced that the market will move there by itself before the end of the next decade. But it sends a strong message, signaling determination. Will we be in the prospective France imagined by The Economist in “The Macron Miracle”? We’ll see. Here are 7 articles I enjoyed this month. I would mostly recommend you the last, which compares two recent ads by Heineken and Pepsi, and explores brands’ motivations & ability to embrace societal issues.