I work in marketing, I love sports, culture, creativity and enjoy helping people. I am thankful for much of what life offers, and am getting better at dealing with the unexpected :-) This blog is a way to share some of my passions, reads and thoughts. Don't hesitate to reach out to me, on this blog or social media.
Remember that 2 days ago I published a post about Fractional CMOs, Part-time CMOs, Marketing Consultants and Marketing Advisors ? I was quite baffled by the experience. It got me thinking about the value of an experienced marketer in a world where content creation, trend analysis, campaign ideation and many more aspects can be facilitated with – if not outsourced (is there a better term for that?) to – artificial intelligence tools ?
And I asked ChatGPT for some ideas about the impact of AI on marketing leadership, and for concrete brand marketing examples, too. Again, links, videos, emphases & notes in italics have obviously been added by myself, not by OpenAI.
Butzi is a friend, a magician, a keynote speaker and (now) an author. I’ve just finished his first book, in which he introduces a concept he’s quite passionate about: “crazitivity.” Take it as a mantra, a way of looking at life; not as a theoretical concept or method (even though Butzi says it’s a brainstorming technique) to come up with better ideas.
Butzi – real name Johannes Alinhac – uses the 150 pages of his book to make a point about the importance of creative self-confidence and the value of following one’s instincts. What makes the book powerful and interesting is that he is a living proof of what he writes. He shares many anecdotes about ideating for his magic tricks and freaking out when he first presented them to his audiences, from his parents to major corporate clients… This is what I found most impactful to bring his message across. Continue reading →
Here are some very interesting summer reads I would like to spread the word about. A cool portrait of a Japanese star-investor, a fabulous co-creative tool used by the American supermarket chain Target, a rather sad article about deceived crypto investors and more. I still enjoy reading about tech, growth and the challenges brought along by success and growth. It’s so easy to look at companies and their policies in hindsight and/or from the outside, criticizing their choices and policies. But one ought to remember that people build companies, and that people are limited, biased, imperfect trying to make the most of themselves and the organizations they work for. Continue reading →
A short digest for a similarly short month of February, in which fast-food companies educate us about Net Neutrality (by Burger King) or autonomous vehicle interaction design (with Domino’s Pizza). Also: two long reads from Wired (about Facebook) and The New Yorker (about HappyOrNot), as well as a case study of a French dating platform’s marketing efforts. Continue reading →
Harbin is a small city (10 million inhabitants…) in North-East China, just above North Korea. What is worthwhile about Harbin is neither its size nor its situation, but its brandnew Opera House. Below I share a video from an ArchDaily journalist visiting this incredible building, designed in China, for China. Also shared: an interview of Facebook’s HR head, an article about the network’s innovation benchmarks, a beautiful Gillette-ad & more. Continue reading →
What does the New York Times, read daily by Obama and hated by Trump & Bannon, foresee for 2020 ? In one of the articles shared in this month’s list, the NY Times outlines its vision for the years to come, not on a political standpoint but on a business & strategy standpoint. Other articles in this digest include a Japanese agency with a robot in its creative team, a portrait of a very discreet super-rich philanthropist, and a wildly funny video from the Netherlands. Continue reading →
A hot month of August ends today. Work and life, the two sides of a well-known balance, both brought along a number of interesting thoughts and links that I share in this blog post.
Here are some of my favorite stories from August, from design at Spotify to an interview of Matthew Inman and – that’s the picture on the left – my thoughts about completing another Ironman. Continue reading →