I work in marketing, I love sports, culture, creativity and enjoy helping people. I am thankful for much of what life offers, and am getting better at dealing with the unexpected :-) This blog is a way to share some of my passions, reads and thoughts. Don't hesitate to reach out to me, on this blog or social media.
Je rentre de vacances sur la côte Atlantique et prends le temps d’écrire – avant de me replonger dans les nombreux projets de la rentrée – quelques lignes sur Transparence, un roman d’anticipation qui place la collecte et l’usage des données personnelles au cœur d’une vision très particulière de notre monde en 2068.
Malheureusement, malgré quelques rebondissements savoureux, l’histoire est assez peu intéressante et une grande partie du livre est dédiée à critiquer de manière peu subtile la société actuelle. Mais j’ai trouvé cette critique parfois très juste, et la vision proposée a certainement de quoi nous faire réfléchir.
Today, Tom Dumoulin rolled into Pink at the Giro d’Italia (held in Jerusalem!). I know, this is May, not April… but I mention this because one of my favorite pieces of news in April is about Sunweb’s sponsorship engagement. His team has signed an unprecedented new agreement with its title sponsor, which will back the team on an indefinite basis. Other cool articles are about artificial intelligence, the evolution of finance in the last 10 years… or a very moving Russian animation about homeless people.
November’s digest contains 6 articles: 2 about product strategy (Strava & Facebook), 1 about debunking fake viral stories (Facebook), 1 about management, 1 about a prominent cyclist’s outlook on life, and 1 about a really cool photography project. Let me wish you – reader – a great, loving and fulfilling month of December. Continue reading →
In October, product strategy meets finance and marketing. One of the articles is about the perilous idea of prompting people to walk, especially when it comes to colored pastry comparisons. The last link is about Nike’s design process, more precisely an interview of the apparel brand’s chief design officer, who “doodles all day” while still managing to impart a creative direction to 1,000+ people across the organization. While I did read and enjoy all of this in the last month, I hand it over to you, and spend some time somewhere in the Pacific Ocean. Continue reading →
Just 5 articles for September, all about corporate and/or marketing strategy. The two former are generally about the role of marketing in tech companies, which is my job, and the three latter are (almost) case studies about GE, Unilever and Airbnb. These reads are great to take a step back and reflect on long-term vision rather than the daily stuff. It also gives a hint of others’ challenges, how they address(ed) them, which in turn helps you be committed to your own.
April was election month in France. But my favorite articles shared this month don’t contain politics, because (1) we yet have to elect our President in the second round, (2) I believe it’s pretty obvious whom to favor, and (3) I’ll try not to turn this blog too much into a political tribune. This past month, I’ve read great stuff about brand building in the tech world (Airbnb), in-app user behavior (Uber) and why Facebook & Google should freak out (Amazon). Continue reading →