Crazitivity: A review of Butzi’s great book about creative self-confidence

Butzi is a friend, a magician, a keynote speaker and (now) an author. I’ve just finished his first book, in which he introduces a concept he’s quite passionate about: “crazitivity.” Take it as a mantra, a way of looking at life; not as a theoretical concept or method (even though Butzi says it’s a brainstorming technique) to come up with better ideas.

Butzi – real name Johannes Alinhac – uses the 150 pages of his book to make a point about the importance of creative self-confidence and the value of following one’s instincts. What makes the book powerful and interesting is that he is a living proof of what he writes. He shares many anecdotes about ideating for his magic tricks and freaking out when he first presented them to his audiences, from his parents to major corporate clients… This is what I found most impactful to bring his message across. Continue reading →

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In February: Whopper Neutrality, Giving Feedback & Autonomous Pizza Delivery

ford pizza deliver

Image via technologyreview.com

A short digest for a similarly short month of February, in which fast-food companies educate us about Net Neutrality (by Burger King) or autonomous vehicle interaction design (with Domino’s Pizza). Also: two long reads from Wired (about Facebook) and The New Yorker (about HappyOrNot), as well as a case study of a French dating platform’s marketing efforts.
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My Favorites of October: Trello’s Product, Calorie Counting & Can Data Dream?

calorie countingIn October, product strategy meets finance and marketing. One of the articles is about the perilous idea of prompting people to walk, especially when it comes to colored pastry comparisons. The last link is about Nike’s design process, more precisely an interview of the apparel brand’s chief design officer, who “doodles all day” while still managing to impart a creative direction to 1,000+ people across the organization. While I did read and enjoy all of this in the last month, I hand it over to you, and spend some time somewhere in the Pacific Ocean. Continue reading →

My Favorites of May: Fallon’s Tears, Forest Finance & @Jose_Naranja’s Notebooks

Image by Jose Naranja (click to access)

Beyond the election of an open-minded, pro-business and modern President in France, the month of May had many other highlights. It starts with a very moving video of Jimmy Fallon telling the story of his son’s birth, which was fraught with challenges but end up with a happy end.

Besides, you’ll read about marketing, entrepreneuship, innovation and strategy – as always – but also about a Spanish artist’s notebooks who are absolutely fantastic (see picture). I have been following for years and like his hand-drawn pieces of art, which are invitations to travel and scribble. I hope you’ll enjoy it.

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My Favorites of January: Artificial Creative Intelligence, NY Times’ Vision & Trolling Trump

Via nytimes.com

Via nytimes.com

What does the New York Times, read daily by Obama and hated by Trump & Bannon, foresee for 2020 ? In one of the articles shared in this month’s list, the NY Times outlines its vision for the years to come, not on a political standpoint but on a business & strategy standpoint. Other articles in this digest include a Japanese agency with a robot in its creative team, a portrait of a very discreet super-rich philanthropist, and a wildly funny video from the Netherlands. Continue reading →

My Favorites of January: GE’s Hot Sauce, Brand Names Across The World & Facebook Reactions

Image by GE, via FastCoCreate.com

Image by GE, via FastCoCreate.com

Happy New Year! In France we have until January 31st to share our greetings, so I am just in time. This month, I have watched & read a number of things that I would like to share with you, including a beautifull 4K video of Brittany, a funny sketch about French peoples’ way to say ‘hello’, posts about GE’s brand marketing & activation strategy, or some articles about blockchain. I hope you enjoy it. Continue reading →

Invitation : Soutenance de Thèse de Doctorat #Crowdsourcing #Marketing

Sorbonne Galerie GersonChers amis, j’ai le grand plaisir de vous inviter à ma soutenance de thèse, qui se tiendra le mercredi 13 janvier 2016 à 14h, en Sorbonne :

“Comprendre la participation des internautes au crowdsourcing : Une étude des antécédents de l’intention de participation à une plateforme créative.”

Ce travail a été conduit sous la direction de Jean-François Lemoine (Professeur, Université Paris I Panthéon Sorbonne) et le jury sera composé de Madame Emmanuelle Le Nagard-Assayag (Professeure, ESSEC Business School), Monsieur Jean-Marc Decaudin (Professeur, Université Toulouse 1 Capitole), Monsieur Benjamin Morisse (Professeur, ESSCA Ecole de Management), Monsieur François Pétavy (Directeur Général, eYeka) et Monsieur Alexandre Steyer (Professeur, Université Paris 1 Panthéon Sorbonne). Continue reading →