Image via Inc.com
May & June have been busy months, and therefore I am combining my favorite reads of both months in this single blog post. Again, most articles discuss business strategy in web-driven environments (Warby Parker, Zalando…) but also some stories about user experience, culture or investing in the media. Continue reading →
Just five article that I found worthwhile sharing for March, and – of course – one is about Cambridge Analytica, co-founded by whistleblower Christopher Wylie. Also: a timely but unrelated piece about Silicon Valley’s culture of sercecy, an op-ed about reading news (only) in print and more.
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“Et si on faisait des mini-films sur la société de consommation, ses dérives et ses abus ?” s’est-on dit chez Arte. “Super idée ! Révélons enfin au monde ce qui se cache derrière ‘Storytelling’, ‘Content Marketing’ et autres ‘Marketing participatif’ avec lesquels on nous manipule” a dû rétorquer le stagiaire. “Mais en 5 minutes maximum, les gens veulent des formats courts !” a dû gueuler quelqu’un du fond de la pièce, pour finaliser le brief. Tout ça aboutit à une série de 10 mini-films entièrement réalisés en visuels de banques d’images… Continue reading →
Click to see Waldinger’s TED talf on happiness
Just 6 links to articles and videos this month, mostly on digital marketing strategy, but also this great TED talk on happiness across generations and social classes. Robert Waldinger is heading this incredible study – still underway – which tries to identify the most solid predictor of human happiness. In typical TED talk fashion – thank God because academic discourse would have been less exhilarating – he outlines a couple of findings worth having in mind. The best is that his recipes are available to all of us. I hope you’ll find it as useful as I did.
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This ad from Denmark’s TV2 station is really cool
I’ll try to make the future posts less political, and less Trump-focused (because smart blogging is not just bashing, and because I’ll need & want to become more constructive at some point). But resistance is necessary when revolting things happen, and it can’t be toned down, so February still was very much about defending political sanity. You’ll see in the links. Beside that, you’ll also find artificial intelligence playing poker, a beautiful ad from Denmark or a great article about Macedonian teens influencing elections just to buy themselves an BMW.
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Via nytimes.com
What does the New York Times, read daily by Obama and hated by Trump & Bannon, foresee for 2020 ? In one of the articles shared in this month’s list, the NY Times outlines its vision for the years to come, not on a political standpoint but on a business & strategy standpoint. Other articles in this digest include a Japanese agency with a robot in its creative team, a portrait of a very discreet super-rich philanthropist, and a wildly funny video from the Netherlands. Continue reading →
Image via VentureBeat (source: NASA)
Let’s call 2016 a day, and start 2017, with a set of articles that I have found particularly interesting this month of decembre. There’s a recurring theme around hot companies and the reality behing the halos that surround them. Google has no such problem, as its online advertising is so incredibly profitable, allowing Alphabet to finance the most ambitious projects without any need for external funding. But other companies don’t have that luxury, and have failed (Quirky) or are on a path towards failure (Uber), reminding us that there is nothing most important than a healthy business. The very last article of this post, “The Ugly Unethical Underside of Silicon Valley,” comes as a great conclusion to this. I hope you’ll find some inspiration in all these articles I took great pleasure to read myself.
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Yannig Roth / This is my personal blog 