#Propaganda : La série ratée d’Arte sur le marketing (notamment participatif)

arte propaganda

Et si on faisait des mini-films sur la société de consommation, ses dérives et ses abus ?” s’est-on dit chez Arte. “Super idée ! Révélons enfin au monde ce qui se cache derrière ‘Storytelling’, ‘Content Marketing’ et autres ‘Marketing participatif’ avec lesquels on nous manipule” a dû rétorquer le stagiaire. “Mais en 5 minutes maximum, les gens veulent des formats courts !” a dû gueuler quelqu’un du fond de la pièce, pour finaliser le brief. Tout ça aboutit à une série de 10 mini-films entièrement réalisés en visuels de banques d’images… Continue reading →

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My Favorites of March: Stickiness to Uber, Good Relationships & Customer Lifetime Value

Click to see Waldinger’s TED talf on happiness

Just 6 links to articles and videos this month, mostly on digital marketing strategy, but also this great TED talk on happiness across generations and social classes. Robert Waldinger is heading this incredible study – still underway – which tries to identify the most solid predictor of human happiness. In typical TED talk fashion – thank God because academic discourse would have been less exhilarating – he outlines a couple of findings worth having in mind. The best is that his recipes are available to all of us. I hope you’ll find it as useful as I did.
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My Favorites of February: Great Ad From Denmark, Rape and Reconciliation & Design at Aston-Martin

ffff

This ad from Denmark’s TV2 station is really cool

I’ll try to make the future posts less political, and less Trump-focused (because smart blogging is not just bashing, and because I’ll need & want to become more constructive at some point). But resistance is necessary when revolting things happen, and it can’t be toned down, so February still was very much about defending political sanity. You’ll see in the links. Beside that, you’ll also find artificial intelligence playing poker, a beautiful ad from Denmark or a great article about Macedonian teens influencing elections just to buy themselves an BMW.
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My Favorites of January: Artificial Creative Intelligence, NY Times’ Vision & Trolling Trump

Via nytimes.com

Via nytimes.com

What does the New York Times, read daily by Obama and hated by Trump & Bannon, foresee for 2020 ? In one of the articles shared in this month’s list, the NY Times outlines its vision for the years to come, not on a political standpoint but on a business & strategy standpoint. Other articles in this digest include a Japanese agency with a robot in its creative team, a portrait of a very discreet super-rich philanthropist, and a wildly funny video from the Netherlands. Continue reading →

My Favorites of December: Google’s Moonshots, Uber’s Invincibility & Quirky’s Downfall

moonshots

Image via VentureBeat (source: NASA)

Let’s call 2016 a day, and start 2017, with a set of articles that I have found particularly interesting this month of decembre. There’s a recurring theme around hot companies and the reality behing the halos that surround them. Google has no such problem, as its online advertising is so incredibly profitable, allowing Alphabet to finance the most ambitious projects without any need for external funding. But other companies don’t have that luxury, and have failed (Quirky) or are on a path towards failure (Uber), reminding us that there is nothing most important than a healthy business. The very last article of this post, “The Ugly Unethical Underside of Silicon Valley,” comes as a great conclusion to this. I hope you’ll find some inspiration in all these articles I took great pleasure to read myself.
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My Favorites in November: French Food, @VanJones68’s Overall Attitude & Fake News

"How did it get to the point where, when you disagree with somebody, you have to be their enemy?" Van Jones

“How did it get to the point where, when you disagree with somebody, you have to be their enemy?” Van Jones (click to watch)

Father, forgive them, for they know not what they do.” Pretty much what I thought when hearing the U.S. election results, wondering how a great country can legitimately elect a populist leader like Donald Trump. I still try to make sense of it. But I also try hard not to be patronizing or condescendent, because it’s the voice of the people, and the beauty of democrac is that everyone’s vote has the same value. Still, this result shakes up a lot in my head and heart. Let’s hope for the best, as Obama says in one interview included below.

This month is crumped with articles about the U.S. election, politically more engaged than I used to share, but not only. You’ll also find a great article about Twitter’s data, a funny video about French food and my personal favorite of the month: Van Jones. Life goes on and many other things are worth spending time on, so here’s my monthly selection of links.

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My Favorites of January: GE’s Hot Sauce, Brand Names Across The World & Facebook Reactions

Image by GE, via FastCoCreate.com

Image by GE, via FastCoCreate.com

Happy New Year! In France we have until January 31st to share our greetings, so I am just in time. This month, I have watched & read a number of things that I would like to share with you, including a beautifull 4K video of Brittany, a funny sketch about French peoples’ way to say ‘hello’, posts about GE’s brand marketing & activation strategy, or some articles about blockchain. I hope you enjoy it. Continue reading →