In April: Thoughts about mental health, eÿeka joins Insites Consulting & cool B2B campaigns

swallows

Swallows (you’ll understand why…)

I am rocketing through the beautiful countryside of southern France – by train – as I start writing this monthly recap, reenergized by a couple of days in the sun! In this month of April I was very happy to see the news of eYeka’s (now dubbed “eÿeka”) acquisition by Insites Consulting being made public. It’s a great move for the crowdsourcing company whose creative community will now help Insites’ clients innovater better & faster. I also published a rather personal Medium post about balance in life. Continue reading →

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My Favorites of December: Google’s Moonshots, Uber’s Invincibility & Quirky’s Downfall

moonshots

Image via VentureBeat (source: NASA)

Let’s call 2016 a day, and start 2017, with a set of articles that I have found particularly interesting this month of decembre. There’s a recurring theme around hot companies and the reality behing the halos that surround them. Google has no such problem, as its online advertising is so incredibly profitable, allowing Alphabet to finance the most ambitious projects without any need for external funding. But other companies don’t have that luxury, and have failed (Quirky) or are on a path towards failure (Uber), reminding us that there is nothing most important than a healthy business. The very last article of this post, “The Ugly Unethical Underside of Silicon Valley,” comes as a great conclusion to this. I hope you’ll find some inspiration in all these articles I took great pleasure to read myself.
Continue reading →

Design Needs To Adapt To Digital Disruption Too (@Damien_Creatif’s Master Thesis)

Damien Henry presenting his work at the "Prix du Mémoire Digital" in Paris, France

Damien Henry presenting his work at the “Prix du Mémoire Digital” in Paris, France

My activity leads me to speak to a lot of Masters or PhD students who explore the crowd economy. Actually, at eYeka we receive so many interview requests that I am now sending standard replies with links to the most common answers (Why do brands crowdsource? Why do consumers participate? etc, for which a lot is available online and in academic literature). But some research projects stand out as really original and interesting. After sharing a good Masters thesis of a student of mine who worked on women’s pro sports, this post is a Q&A with a French designer, Damien Henry, who completed his thesis (not under my supervision).

Entitled “Crowdsourcing: Can Graphic Design Become Uberized?“, his already award-winning thesis is a rare piece of research that explores the pros & cons of crowdsourcing from a designers’ point of view. While I do not endorse all his findings or POVs, I believe it his work is worth being shared beyond the French-speaking world. So I’m translating a slightly edited English transcript of our conversation (images and links have been added by myself). Continue reading →

Invitation : Soutenance de Thèse de Doctorat #Crowdsourcing #Marketing

Sorbonne Galerie GersonChers amis, j’ai le grand plaisir de vous inviter à ma soutenance de thèse, qui se tiendra le mercredi 13 janvier 2016 à 14h, en Sorbonne :

“Comprendre la participation des internautes au crowdsourcing : Une étude des antécédents de l’intention de participation à une plateforme créative.”

Ce travail a été conduit sous la direction de Jean-François Lemoine (Professeur, Université Paris I Panthéon Sorbonne) et le jury sera composé de Madame Emmanuelle Le Nagard-Assayag (Professeure, ESSEC Business School), Monsieur Jean-Marc Decaudin (Professeur, Université Toulouse 1 Capitole), Monsieur Benjamin Morisse (Professeur, ESSCA Ecole de Management), Monsieur François Pétavy (Directeur Général, eYeka) et Monsieur Alexandre Steyer (Professeur, Université Paris 1 Panthéon Sorbonne). Continue reading →

My Favorites in November: Advertising in 60 Seconds, Problematic Crowd Work & The Parisian Lifestyle

History of Advertising Timeline

This was a special month here in Paris, especially the second half, with the terrorist attacks and the start of the COP21 climate conference shrouding the city in a very particular atmosphere. Much more security, armed forces on almost every street corner, helicopters, heads of state… it’s not the usual Parisian life. But nevertheless, the earth keeps spinning, people will not stop going into bars and cafés, and I won’t stop sharing my favorite inspirations neither. Here are some tweets about entrepreneurship, marketing, creativity, crowd labor and Paris (of course). Make sure to look at the short video about Google’s “Alive Memory” project in Russia. Continue reading →

These Videos From Spain, Ukraine and France Made SK-II Rethink Their Marketing

Image via SK-II.com.sg (click to access)

Image via SK-II.com.sg (click to access)

Earlier this year, SK-II (one of the few beauty brands that P&G decided not to sell this summer) announced a new brand philosophy: #ChangeDestiny. The big idea is that women should take their destiny in their hands, to position SK-II as a brand that allows women to do more and “to inspire women to change their own destiny, regardless of the little “dictators” in their life.” The campaign was launched with a film featuring Misa Kuranaga – the first Asian to become Boston Ballet’s principle dancer – and showed how her life story defied the odds to achieve professional success. To bring the brand platform to life online and make it more relevant to young consumers, SK-II also turned to crowdsourcing. Continue reading →