Tag / video

by YannigRoth

My Favorites of the last months: Beautiful videos about sport, two Netflix documentaries & more

faroe priest runner.jpg

Do you see the running pastor? (image via The Atlantic)

It’s been a really long time since I haven’t published one of these “My Favorites of…” blog posts, right? Well, when starting a new position, you need to be 100% dedicated and settle in your job, which is what I have been doing since my last post here.

Yet if you follow me on Twitter, you’ve noticed that I have been actively reading and watching stuff anyway. Here’s a digest of what inspired me most since the beginning of July. Continue reading →

by YannigRoth

This 60-year old short film is worth watching again today. #DontBeASucker

–

“We must never let ourselves be divided by race, or color or religion, because in this country we all belong to minority groups. […] And you belong to other minority groups too. […] Your right to belong to these minorities is a precious thing. You have a right to be what you are and say what you think, because here we have personal freedom. We have liberty. And these are not just fancy words; this is a practical and priceless way of living. But we must work at it. We must guard everyone’s liberty, or we could lose our own. If we allow any minority to lose its freedom by persecution or prejudice, we are threatening our own freedom. And this is not simply an idea, this is good hard common sense.” Continue reading →

by YannigRoth

Nature Retreat in Brittany: Airbnb’s Video Of Our Home #EarthDay2016 #ViensEnBretagne

Excerpt from Airbnb's short video (click to watch)

Meet Jörg, Hélène and our dog Nelson (excerpt from Airbnb’s video)

For #EarthDay2016, Airbnb France published this nice little video of the place my brother Maël and I grew up, in the heart of Brittany. The company chose to feature our house because my mom & step dad are not only successful Airbnb hosts, but also and foremost because they run the place in an environmentally friendly & respectful way. It’s in French, but you don’t need to understand the captions to see just how beautiful it is there.  Continue reading →

by YannigRoth

My Favorites in November: Advertising in 60 Seconds, Problematic Crowd Work & The Parisian Lifestyle

History of Advertising Timeline

This was a special month here in Paris, especially the second half, with the terrorist attacks and the start of the COP21 climate conference shrouding the city in a very particular atmosphere. Much more security, armed forces on almost every street corner, helicopters, heads of state… it’s not the usual Parisian life. But nevertheless, the earth keeps spinning, people will not stop going into bars and cafés, and I won’t stop sharing my favorite inspirations neither. Here are some tweets about entrepreneurship, marketing, creativity, crowd labor and Paris (of course). Make sure to look at the short video about Google’s “Alive Memory” project in Russia. Continue reading →

by YannigRoth

These Videos From Spain, Ukraine and France Made SK-II Rethink Their Marketing

Image via SK-II.com.sg (click to access)

Image via SK-II.com.sg (click to access)

Earlier this year, SK-II (one of the few beauty brands that P&G decided not to sell this summer) announced a new brand philosophy: #ChangeDestiny. The big idea is that women should take their destiny in their hands, to position SK-II as a brand that allows women to do more and “to inspire women to change their own destiny, regardless of the little “dictators” in their life.” The campaign was launched with a film featuring Misa Kuranaga – the first Asian to become Boston Ballet’s principle dancer – and showed how her life story defied the odds to achieve professional success. To bring the brand platform to life online and make it more relevant to young consumers, SK-II also turned to crowdsourcing. Continue reading →

by YannigRoth

My Favorites from March: Geico’s Pre-Roll Ad, PR Readiness & World’s Largest Cave

54 Beautiful PHOTOS of Son Doong Cave, The World's Largest Cave (Click to see them on BoomsBeat)In March, I have only 8 links to share, but each of them relates to a particularly interesting topic. Starting with Unilever’s crowdsourcing ambitions (via The Foundry), to a very funny pre-roll ad by Geico, all the way to some public relations-related articles and a drone video. The latter takes you through the world’s largest cave in Vietnam (click on the image left to see more), and the images are breathtaking. Continue reading →