“We must never let ourselves be divided by race, or color or religion, because in this country we all belong to minority groups. […] And you belong to other minority groups too. […] Your right to belong to these minorities is a precious thing. You have a right to be what you are and say what you think, because here we have personal freedom. We have liberty. And these are not just fancy words; this is a practical and priceless way of living. But we must work at it. We must guard everyone’s liberty, or we could lose our own. If we allow any minority to lose its freedom by persecution or prejudice, we are threatening our own freedom. And this is not simply an idea, this is good hard common sense.” Continue reading →
Meet Jörg, Hélène and our dog Nelson (excerpt from Airbnb’s video)
For #EarthDay2016, Airbnb France published this nice little video of the place my brother Maël and I grew up, in the heart of Brittany. The company chose to feature our house because my mom & step dad are not only successful Airbnb hosts, but also and foremost because they run the place in an environmentally friendly & respectful way. It’s in French, but you don’t need to understand the captions to see just how beautiful it is there. Continue reading →
This was a special month here in Paris, especially the second half, with the terrorist attacks and the start of the COP21 climate conference shrouding the city in a very particular atmosphere. Much more security, armed forces on almost every street corner, helicopters, heads of state… it’s not the usual Parisian life. But nevertheless, the earth keeps spinning, people will not stop going into bars and cafés, and I won’t stop sharing my favorite inspirations neither. Here are some tweets about entrepreneurship, marketing, creativity, crowd labor and Paris (of course). Make sure to look at the short video about Google’s “Alive Memory” project in Russia. Continue reading →
Image via SK-II.com.sg (click to access)
Earlier this year, SK-II (one of the few beauty brands that P&G decided not to sell this summer) announced a new brand philosophy: #ChangeDestiny. The big idea is that women should take their destiny in their hands, to position SK-II as a brand that allows women to do more and “to inspire women to change their own destiny, regardless of the little “dictators” in their life.” The campaign was launched with a film featuring Misa Kuranaga – the first Asian to become Boston Ballet’s principle dancer – and showed how her life story defied the odds to achieve professional success. To bring the brand platform to life online and make it more relevant to young consumers, SK-II also turned to crowdsourcing. Continue reading →
In March, I have only 8 links to share, but each of them relates to a particularly interesting topic. Starting with Unilever’s crowdsourcing ambitions (via The Foundry), to a very funny pre-roll ad by Geico, all the way to some public relations-related articles and a drone video. The latter takes you through the world’s largest cave in Vietnam (click on the image left to see more), and the images are breathtaking. Continue reading →
Image via @Benavent
Of course, the month of January was overshadowed by the tragic Charlie Hebdo event(s) which killed 17 people and wounded 22 others. The New Yorker cover depicted here, which was created by Ana Juan, is just one of many artistic shows of support for the victims of the Paris attacks. I found it both beautiful and impactful, that’s why I use it to illustrate this month’s post. You can see some other great illustrations on eYeka’s blog, which shares the best entries that the community submitted to the #JeSuisCharlie contest.
Beside some stories linked to the Charlie Hebdo events, as well as the tweet that the satirical magazine issued just hours before the shooting, you will find other interesting links that I stumbled upon this pas month. There’s a dauting article about moderators of social media sites, two articles about the cosmopolitan Paris that I love, or an article about social media “written by an actual teen.” Enjoy.
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Image via Flickr
I love living in Paris, it is such a beautiful and vibrant city. In this post, I simply would like to share a couple of (crowdsourced) brand videos that star the city of light. My work at eYeka (Paris) allows me to see so many creative videos, both on eYeka and on other crowdsourcing platforms, that I just have to spread some of them, and why not take the place I live in as a common thread for all of them? Watch these videos submitted to various crowdsourcing competitions for brands like Microsoft, Lux, Lacoste, Puma and others… and come over visit this beautiful part of the world one day! Continue reading →