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My Favorites of October: Trello’s Product, Calorie Counting & Can Data Dream?

31 October 2017

calorie countingIn October, product strategy meets finance and marketing. One of the articles is about the perilous idea of prompting people to walk, especially when it comes to colored pastry comparisons. The last link is about Nike’s design process, more precisely an interview of the apparel brand’s chief design officer, who “doodles all day” while still managing to impart a creative direction to 1,000+ people across the organization. While I did read and enjoy all of this in the last month, I hand it over to you, and spend some time somewhere in the Pacific Ocean. Read more…

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My Favorites of September: Habit-forming companies, Feel-good capitalism & Airbnb’s marketing platform

2 October 2017

unilever soap illustration bloomberg

Just 5 articles for September, all about corporate and/or marketing strategy. The two former are generally about the role of marketing in tech companies, which is my job, and the three latter are (almost) case studies about GE, Unilever and Airbnb. These reads are great to take a step back and reflect on long-term vision rather than the daily stuff. It also gives a hint of others’ challenges, how they address(ed) them, which in turn helps you be committed to your own.

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My Favorites of August: Learning Culture, Assisted Shaving & Harbin Opera House

31 August 2017

Harbin is a small city (10 million inhabitants…) in North-East China, just above North Korea. What is worthwhile about Harbin is neither its size nor its situation, but its brandnew Opera House. Below I share a video from an ArchDaily journalist visiting this incredible building, designed in China, for China. Also shared: an interview of Facebook’s HR head, an article about the network’s innovation benchmarks, a beautiful Gillette-ad & more.  Read more…

This 60-year old short film is worth watching again today. #DontBeASucker

14 August 2017

We must never let ourselves be divided by race, or color or religion, because in this country we all belong to minority groups. […] And you belong to other minority groups too. […] Your right to belong to these minorities is a precious thing. You have a right to be what you are and say what you think, because here we have personal freedom. We have liberty. And these are not just fancy words; this is a practical and priceless way of living. But we must work at it. We must guard everyone’s liberty, or we could lose our own. If we allow any minority to lose its freedom by persecution or prejudice, we are threatening our own freedom. And this is not simply an idea, this is good hard common sense.Read more…

My Favorites of July: Keeping a Journal, @KuperSimon’s Frenchness & The #Jennergate Analysis

31 July 2017

This beautiful image of Paris is taken from Time’s short video about France banning petrol cars by 2040, published on July 6th after our Ecology Minister Nicolas Hulot announced the measure. A bold, courageaous and necessary one, even though I am convinced that the market will move there by itself before the end of the next decade. But it sends a strong message, signaling determination. Will we be in the prospective France imagined by The Economist in “The Macron Miracle”? We’ll see. Here are 7 articles I enjoyed this month. I would mostly recommend you the last, which compares two recent ads by Heineken and Pepsi, and explores brands’ motivations & ability to embrace societal issues.

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WiSEED a besoin de nouvelles compétences #marketing pour grandir ! #Paris #Toulouse

26 July 2017

J’ai toujours été un défenseur de l’innovation ouverte et de la co-création. Chez WiSEED, acteur référent et leader de l’investissement en France, nous avons aussi pour habitude d’impliquer nos clients et partenaires dans la création de valeur. Historiquement, tout d’abord, ou plus récemment, que ça soit pour des fonctionnalités nouvelles, par la création d’un club de clients particulièrement engagés ou pour l’amélioration de services existants. Cette “main tendue” est extrêmement bénéfique, sachant qu’il faut toujours donner en retour. Read more…

My Favorites Of June: #CSReport2017, Reverse Mentoring & Apple’s Campus

15 June 2017

Image via Wired.com

A beautiful month of June comes to an end. We’re well into July, so it is time to share some of my favorites articles of the last 30 days. Besides a long article about Apple’s new campus in Cupertino – in which the legacy of Steve Jobs is discussed as much as architecural details – I am sharing articles about marketing, advertising, strategy management… and the financing of U.S. healthcare.

The latter is not so much about Donald Trump as it is about the private sector, which jumps in to cover the lack of healthcare funding for the most vulnerable. What may seem a good idea is described as the sign of a disfunctional public service, an opinion that I share. Talking about having a point of view : the last article is about Burger King’s stance towards societal issues, explaining why it’s more dangerous not to take risks as a brand.

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