by YannigRoth

Allianz Trade x Hirondo: the CRM audit that redefined the direction

Today, I am happy to share a new case study for Hirondo, one that got crafted in collaboration with Kronik, one of our main video marketing partners. Together, we are testing a classical short – but also a more podcast-style, longer, discussion-based case study format. Check out the three videos below or here on YouTube.

Take an internal role change, combined with a Salesforce setup that was slightly too constrained by the organization, and a Hirondo marketing freelancer who suggested changing the scope rather than delivering a report that would not be immediately actionable. This is how a RevOps audit became an account-based marketing (ABM) roadmap for one of the world’s leading credit insurance companies.

If you want to start with the video, you’ll find it here. To read more about the before, during, and after – and to watch the long-form discussions that Gilles and the Allianz Trade marketing team had about the project and the overall topics, scroll further.

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by YannigRoth

Construisez des systèmes IA pour optimiser votre équipe marketing

1er avril 2025. Je publiais ici un post annonçant le lancement d’agents IA qui feraient tout ce que ferait un marketeur, 7 jours sur 7, 24 heures sur 24, à 500€ / jour. Pas de revendications, pas de burn-out, pas de vacances. Le rêve non ? Tout le monde a ri. C’était un bon poisson d’avril. Hirondo a généré des milliers de vues, de nombreux freelances & clients nous ont contacté !

Juillet 2026. La plaisanterie est devenue obsolète. Ce qui relevait du canular de science-fiction est aujourd’hui notre quotidien opérationnel. L’ère de l’IA générative classique, où un humain passe sa journée à “prompter” manuellement pour obtenir des textes plats ou des images génériques, plafonne. Le véritable levier des directeurs marketing (CMO) ne réside plus dans l’assistance à la rédaction, mais dans l’architecture de systèmes autonomes.

La réalité est celle-ci : pour rester compétitif, un marketeur moderne ne doit plus se penser comme un simple producteur de contenu, mais comme le chef d’orchestre d’une équipe hybride.

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by YannigRoth

What I learned from the book « Traction » and how it will transform my leadership

Over the summer, I picked up a book that had been sitting on my desk for a while: Traction: Get a Grip on Your Business by Gino Wickman. It wasn’t a random choice—it was a recommendation from Emmanuel, my mentor and coach for many years now.

As I’ve been building and expanding my company, Hirondo, I’ve often turned to Emmanuel to share my challenges. Challenges around people: how to attract the right talent, how to inspire others to join the journey, and how to scale the business without losing its soul. In one of our conversations, Emmanuel simply said: “You should read this book. It might help you see things more clearly.”

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by YannigRoth

Hirondo Launches the World’s First AI-Powered Freelance Marketing Agent

Hirondo today announces the launch of Hirondo Agents, a groundbreaking autonomous AI-powered marketing freelancer designed to deliver expert-level marketing strategy and execution on demand — 24/7, for a flat daily rate of €500.

Marketed as the first truly autonomous freelance marketer, Hirondo Agents operate without human supervision, integrating instantly into existing workspaces (Slack, Notion, ClickUp, Google Workspace, etc.), and delivering across the full marketing stack: strategy, branding, content, growth, and CRM.

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by YannigRoth

Les créations de l’IA méritent-elles une protection par droit d’auteur ?

Hier soir, j’ai eu le plaisir de participer à la première de Bistro Tech, un nouveau talk show francophone sur la tech européenne, animé par Terry Michel. Nous nous sommes retrouvés aux portes de Station F pour un premier live diffusé sur Linkedin tous les mardis soir à 18h30.

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by YannigRoth

Notre livre #TechMarketingLeaders “Quand les Startup & Licornes réinventent le marketing” dispo en pré-commande

Comment mettre en place une stratégie marketing efficace en utilisant tous les outils les plus à la pointe aujourd’hui ? Comment recruter une équipe de haut niveau pour la mettre en place ? Quelles sont les best practices dans les scale-up, licornes, start-up les plus à la pointe aujourd’hui ? Quel est l’avenir du marketing à l’ère de l’IA ?

C’est à toutes ces questions et beaucoup d’autres encore que Geoffrey Vion, VP Marketing de Contentsquare, Jordan Chenevier, CEO de Bulldozer, Aurélie Fliedel, CMO de la mutuelle Alan et moi-même répondons dans cet ouvrage qui aborde toutes les problématiques du marketing aujourd’hui. Un livre qu’on a écrit en quelques mois avec une trentaine de CMO de la tech française.

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by YannigRoth

Wisdom for entrepreneurs: The main causes of personal failure, according to Napoleon Hill

I am passionate about self development, and it is particularly relevant now that, as an entrepreneur, I am responsible of my own success. Remember how I shared Benjamin Franklin’s routine (1909)? I am even ore interested by words of wisdom coming from the past, detached from the modern world and its sense of immediacy.

Earlier this year, I cycled through Cambodia by myself, from one WILD to another, and I had ample time to read and reflect on Napoleon Hill’s « 13 Keys To Success – 13 Steps to Personal Achievement » I found at a Phnom Penh book store. It was published in the 1990’s but contains lifelong ideas from the author, who advised President Roosevelt from 1933 to 1936 and died in 1970 after decades of dispensing his thoughts to millions across the globe.

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