My Favorites of April: Psychological Tricks, The Value of Tech Brands & Facebook’s News Feed

April was election month in France. But my favorite articles shared this month don’t contain politics, because (1) we yet have to elect our President in the second round, (2) I believe it’s pretty obvious whom to favor, and (3) I’ll try not to turn this blog too much into a political tribune. This past month, I’ve read great stuff about brand building in the tech world (Airbnb), in-app user behavior (Uber) and why Facebook & Google should freak out (Amazon).
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My Favorites of February: Great Ad From Denmark, Rape and Reconciliation & Design at Aston-Martin

ffff

This ad from Denmark’s TV2 station is really cool

I’ll try to make the future posts less political, and less Trump-focused (because smart blogging is not just bashing, and because I’ll need & want to become more constructive at some point). But resistance is necessary when revolting things happen, and it can’t be toned down, so February still was very much about defending political sanity. You’ll see in the links. Beside that, you’ll also find artificial intelligence playing poker, a beautiful ad from Denmark or a great article about Macedonian teens influencing elections just to buy themselves an BMW.
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My Favorites in November: French Food, @VanJones68’s Overall Attitude & Fake News

"How did it get to the point where, when you disagree with somebody, you have to be their enemy?" Van Jones

“How did it get to the point where, when you disagree with somebody, you have to be their enemy?” Van Jones (click to watch)

Father, forgive them, for they know not what they do.” Pretty much what I thought when hearing the U.S. election results, wondering how a great country can legitimately elect a populist leader like Donald Trump. I still try to make sense of it. But I also try hard not to be patronizing or condescendent, because it’s the voice of the people, and the beauty of democrac is that everyone’s vote has the same value. Still, this result shakes up a lot in my head and heart. Let’s hope for the best, as Obama says in one interview included below.

This month is crumped with articles about the U.S. election, politically more engaged than I used to share, but not only. You’ll also find a great article about Twitter’s data, a funny video about French food and my personal favorite of the month: Van Jones. Life goes on and many other things are worth spending time on, so here’s my monthly selection of links.

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My Favorites in September: Airbnb’s Brand Strategy, The World’s Last Globemakers & Mothers of ISIS Fighters

Image via boredpanda.com

Image by Bellerby & Co Globemakers

How/why did the Amazon Phone fail? What do Converse and Airbnb do in order to make their brands attractive to existing communities? And do globemakers still exist today? Some answers are answered in this month’s favorites.

It’s a heterogeneous mix of articles about branding, marketing, ISIS and more that I would like to share this September. My personal favorite is the last link of this list, a truly insightful post by Standard Chartered Bank’s Global Head of Digital Marketing, Damien Cummings. I would urge every other brand marketer to write something similar, it would make my life so much easier 🙂 And it would allow for a lot of synergies between brands and agencies.

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One brand, different platforms (part 8) – Nokia’s wise approach to crowdsourcing

The world is too fast, complex and networked for any company to have all the answers inside

Yochai Benkler, author of The Wealth Of Networks

Wow, it’s already the 8th part of this series about brands and their web-based participatory efforts. Companies like Danone, Heineken, Coca-Cola, Siemens, Unilever, GE and Dell do leverage web 2.0 to innovate and engage consumers, this part is dedicated to Nokia. The Finnish cellphone manufacturer seriously missed the co-creative push ushered by Apple and its applications, so they had to catch up and innovate their own way out of this crisis. Here are some of their initiatives, and they’re still learning.

connecting people

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My experience with Jawbone UP

on-my-wrist

The Jawbone UP is a gadget. It’s a bracelet that tracks all your movements: steps, sleep etc. The smartphone app is supposed to do the rest, like analyze your activity, save your meals and tell you what is best to live a healthier life. For those who prefer to watch it in a video, check out Jawbone’s official video for the UP. The most popular comment of the YouTube video is full of common sense: “Give me a break. If humans need an app to do this, we’re in more trouble than I thought“. However, I wanted to try it, and I think the Jawbone UP has a lot of potential. I received it a couple of weeks ago and, as Cliff Kuang puts it in his Fast.Co.Design post, it’s a failure! It is a failure today, with the current application and the undeniable flaws that can’t be corrected anymore. But it could become an awesome product, similarly to the iPhone. Here’s what I think of it today… and how I think it could be improved to become really useful. Continue reading →

Crazy presentation about augmented research !

This presentation by Face‘s Director of Research Francesco d’Orazio kicks ass ! Several things make me say that : the pitch “Plugging brands into the fabric of society” is completely in line with the concept of societing that I’ve discovered recently, which basically recommends brands to propose themselves to society instead of imposing themselves to markets. In the future, we’ll “wear data like we wear clothes“, and this massive amount of data represents a tremendous opportunity for those who will be able to harness and analyze it !

+ it’s a beautifully designed presentation and… the main example is bikes !