Crowdsourcing by Best Global Brands [Infographic]
Category / EN : Brands & Companies
The first (crowdsourced) timeline of crowdsourcing by brands
I’m happy to present the first visualization of the use of crowdsourcingby brands over time. This interactive timeline, called Crowdsourcing by World’s Best Global Brands, is built on Tiki-Toki, a tool to create timelines. Tiki-Toki turned out to be a good way to show how the use of crowdsourcing has exploded since the early 2000’s. The objective was indeed to have a rich and visual representation of how brands increasingly use of crowdsourcing to pursue marketing- and innovation-related business objectives. And the best part is: it will be crowdsourced. Continue reading →
Whitepapers about crowdsourcing, co-creation and open innovation
Last year, I compiled a selection of academic representations of crowdsourcing, co-creation and open innovation. The post is one of the most popular one of this blog, which indicates that there’s quite some interest in these topics. Now, let me share some whitepapers in a similar manner. Generally speaking, a whitepaper is an authoritative report or guide that helps solve a problem (Wikipedia). It is very common for companies to write commercial whitepapers today, designed to promote their products or services. Leading actors in the fields of crowdsourcing, co-creation and open innovation have written numerous whitepapers to promote their respective categories, and here’s a selection of them.
I only selected whitepapers that have been written and published by actors of the field, like consultancies and platforms, leaving aside brand-initiated documents. Also, the whitepapers are listed in some categories (crowdsourcing/co-creation /open innovation), but the companies might also be associated to several of then (for example, eYeka positions itself on co-creation, but uses crowdsourcing and is sometimes also associated to open innovation) Continue reading →
B’Twin and Local Motors launch a series of contests to co-create an electric tricycle
Yesterday I received an email from B’Twin’s press department, it was entitled “the 1st bike created by a global community” (in French). That made me curious, and after reading the email and the attached press release, it was clearer what they meant by this statement : the bicycle brand has launched a co-creation contest on Local Motors’ community website The Forge to ask people to design a new personal transport vehicle, the “B’Twin Vélomobile”. A couple of months ago, Quirky has held a short project about reinventing the bicycle, but it was more an entertainment/PR/community animation project than an actual co-creation project. Want to know a little bit more about B’Twin’s contest?
Continue reading →
11 of the 12 Best Global Brands use creative crowdsourcing
Click on the image to get to Interbrand’s poster of the 100 Best Global Brands
UPDATE (Sep 19th 2012): To find a visual and interactive illustration of all the cases listed below, see my timeline of crowdsourcing initiatives by brands
This is going to be a loooooong post – eventually. I will try to list all the creative crowdsourcing initiatives that I know of, applied to Interbrand’s ranking of the 100 Best Global Brands. I eagerly invite you to contribute with your knowledge because I might miss some – what do I say – I will miss some of them. Why list all these crowdsourcing initiatives? I would like this post to be another way to show how big creative crowdsourcing is getting in marketing and innovation. I hope you like it. And again, please share the creative crowdsourcing initiatives (contests, engagement platforms, challenges etc.) that I missed – and let us stick to the brands (not the parent companies). Thanks! Continue reading →
Merging two crowdsourcing platforms: what challenges?
A week ago, InnoCentive announced the aquisition of OmniCompete, another innovation-contest platform. To my knowledge, it’s the first acquisition of one contest-platform by another (correct me if I’m wrong). In the blog post that announced this strategic move, InnoCentive’s and OmniCompete’s CEOs explain the rationale for this merger, but I think that this type of operation also implies interesting challenges concerning platform- and community-management. Continue reading →
Reinventing classical brands and famous products through crowdsourcing
Iconic brands and designs… are being reinvented by creative crowds
Do you recognize the above brands and products? Probably you’ve recognized the Lacoste Crocodile and the Swiss Knives, maybe even the colors of n°4711 Eau de Cologne… iconic brands and/or products that with worldwide recognition. The book Mythologies described this type of symbols of the consumption era back in 1957, there has even been an updated version about current myths like the GPS, the iPod or Nespresso. This post is not about books, though, but about a couple of creative crowdsourcing initiatives that asked creatives to reinvent old classics, namely the Renault 4 and Fiat 500 (on Designboom), 4711 Eau de Cologne (on Ideanet), Lacoste and Tag Heuer (on eYeka), the Swiss Army Knife (on Jovoto) and Nokia’s Ringtone (on Audiodraft). Take a tour. Continue reading →
Yannig Roth / This is my personal blog 