In March, I have only 8 links to share, but each of them relates to a particularly interesting topic. Starting with Unilever’s crowdsourcing ambitions (via The Foundry), to a very funny pre-roll ad by Geico, all the way to some public relations-related articles and a drone video. The latter takes you through the world’s largest cave in Vietnam (click on the image left to see more), and the images are breathtaking. Continue reading →
Author / YannigRoth
Did You Notice The Cyclists in Air France #FranceIsInTheAir Spot?
Image via AirFrance.fr
It’s been 2 weeks since Air France’s latest spot, France Is In The Air, is running internationally. The 45-second advertisement is part of the brand’s new global campaign, which started on April 2nd with print, radio and web ads in 12 countries (including Brazil, China, the USA, Russia, Senegal or Switzerland). What I like about it is that it has an Evian Babies feel to it: a stylish and simplified background, people swinging (instead of swimming) through the screen in a gracious manner, a focus on music rather than words. A very nice creative, mixing retro and glamor, like the print ads. But have you noticed the cyclists?
“There’s nothing that looks more like a plane than another plane,” Tiphaine du Plessis, associate director at BETC, the agency behind the campaign, told l’ADN. The strength of the company lies in “its roots, the French state of mind: when you put one foot in an Air France plane, you are already somewhat in France,” she says. The campaign plays on the globally recognized “positive values” like its traditions, history, gastronomy, architecture or music.
I Enjoyed Watching CitizenFour (The Documentary About Edward Snowden)
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Edward Snowden (left) shows journalist Glenn Greenwald (right) how the encryption system works before sharing his leaked documents.
I am probably quite late (the film was released in October 2014) but it just happens that I have seen CitizenFour tonight. “Citizenfour,” the codename that Snowden gave himself prior to getting public with the NSA spying scandal, is a very interesting documentary, impartial, objective, as any documentary should be, which won the Academy Award for Best Documentary at this year’s 2015 Oscars. Continue reading →
How Doritos Is Using Its New Community For Marketing #CSreport2015
Image via Linkedin.com (click to access article)
After writing quite a bit about Doritos’ crowdsourcing activity of the last decade, which all started with the famous “Crash The Super Bowl” video contest, let’s have a look at the “next step” that PepsiCo’s brand seems to take. The company has indeed started a platform called Doritos Legion Of The Bold, which is based on Flockstar, a crowdsourcing technology operated by Texas-based agency The Marketing Arm. Blogger Dan Lamoureux said about it: “It sounds like [Doritos] is so crazy for crowdsourced content that they’re going to start running lots of smaller contests all year long. That’s an interesting bit of news in and of itself.”
And indeed they are because, as I write this, Doritos has launched a dozen of marketing competitions already on this platform. It is mainly about marketing activation and consumer engagement, but tomorrow they might start running HQ-video projects or innovation contests. So, will they kill “Crash The Super Bowl” eventually? Is this a logical next step for the brand to drive consumer engagement? Here is what Doritos has used this platform for, and some thoughts about where this might lead to in the future. Long story short: I think it’s a very smart move, let’s see where it’s heading.
My Favorites From February: Samsung’s TV Privacy Policy, Bradley Wiggins’ Evolution & Google Cardboard
Here are a dozen of links, stories and videos that I liked in February. From Parker Higgins’ viral tweet about Samsung’s Smart TV to the Google Cardboard virtual reality gadget and a magnificent video about Dubai, I hope you’ll find some stimulating things here. I’ve also inserted two cycling-related links where great champions, Sir Bradley Wiggins and François Pervis, tell us a little bit about their life experiences and cycling in different cultures – each in their own ways. I hope you like it, share it, and you have a great day! Continue reading →
My Favorites From January: Cosmopolitan Paris, Social Media Seen By A Teen & Uber’s Previous Logo
Image via @Benavent
Of course, the month of January was overshadowed by the tragic Charlie Hebdo event(s) which killed 17 people and wounded 22 others. The New Yorker cover depicted here, which was created by Ana Juan, is just one of many artistic shows of support for the victims of the Paris attacks. I found it both beautiful and impactful, that’s why I use it to illustrate this month’s post. You can see some other great illustrations on eYeka’s blog, which shares the best entries that the community submitted to the #JeSuisCharlie contest.
Beside some stories linked to the Charlie Hebdo events, as well as the tweet that the satirical magazine issued just hours before the shooting, you will find other interesting links that I stumbled upon this pas month. There’s a dauting article about moderators of social media sites, two articles about the cosmopolitan Paris that I love, or an article about social media “written by an actual teen.” Enjoy.
The University Paris 1 Panthéon-Sorbonne Updates Its Brand Identity
Image via @SorbonneParis1
A couple of years ago, I blogged about the new visual identity of my then business school, ESSCA. Time has passed, I have moved on, here’s a post about my current institution’s visual identity change. On January 12th, the Université Paris 1 Panthéon Sorbonne has indeed “changed” its visual identity (actually “updated” or “harmonized,” – we are far away from the MIT Media Lab for instance), unveiling a new visual identity designed by the designer Gérard Caron. The new logo is now organized around two strong visual elements that constitute the institution’s heritage: the front of the Pantheon and the dome of the Sorbonne chapel. Continue reading →
Yannig Roth / This is my personal blog 