Category / EN : News

by YannigRoth

Why we are launching HIRONDO, the global expert network for marketing (and more)

About 20 months ago, I started freelancing as a fractional and part-time CMO, marketing director, marketer… whatever you call it. My first gig at Optee was full-time and lasted 6 months, the next year I worked in 2 companies part-time, IMPACT+ for 6 months and Driveco for 10 months, and today I work at The Keepers, part-time.

In all those cases, my clients had big goals, limited manpower, little marketing expertise, no one to lead marketing strategically internally, and -as always- lots of lots needs. This is where I came in.

Since I cannot deliver on 100% of marketing myself, I have surrounded myself with trusted experts in CRM, RevOps, design, brand, content, events… with whom I was able to help my clients get where they needed to be. This is how Hirondo, your company’s most reliable marketing partner, started.

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by YannigRoth

I’ll be sharing some of my experience in running webinars (come & say hi! 👋)

Hi everyone! Some of you may not follow me on Linkedin or on Twitter, so I’m dropping a short blog post to (1) let you know I now work as Head of Marketing at Didomi and (2) invite you to an upcoming webinar I am organizing. I usually don’t do this here, but it’s a first time for me, and I’d be keen to have some of you on board. Continue reading →

by YannigRoth

Articles I enjoyed in the last five (!) months: Switching jobs, the risk of VC investment & Parisian etiquette

paris etiquetteThe last blog post I wrote about my favorite articles dates 5 months back. It feels like an eternity.

These have been pretty eventful: I switched from one tech company to another, have taken time for myself between both jobs, picked up running quite seriously again, spent a lot of time reading, and – now – we’re in the midst of a global pandemic. Crazy. Let me share 10 tweets from the last five months… which may or may not be related to the above events. Continue reading →

by YannigRoth

My Favorites of the last months: Beautiful videos about sport, two Netflix documentaries & more

faroe priest runner.jpg

Do you see the running pastor? (image via The Atlantic)

It’s been a really long time since I haven’t published one of these “My Favorites of…” blog posts, right? Well, when starting a new position, you need to be 100% dedicated and settle in your job, which is what I have been doing since my last post here.

Yet if you follow me on Twitter, you’ve noticed that I have been actively reading and watching stuff anyway. Here’s a digest of what inspired me most since the beginning of July. Continue reading →

by YannigRoth

Back to #MarTech: I’m happy to join Ogury

ogury bicycle illustration

Image via @weareOgury

Self-awareness is key to happiness. I think a lot – maybe too much – about work, life, health, attitude and balance. But if there is one thing that I have the luck to be satisfied with, it’s my job! I love working in marketing & communications and am incredibly thankful to go to work happy every single day.

But to sustain this positive state-of-mind and to remain challenged, you sometimes need to move out of your comfort zones, think 2 or 3 steps ahead and not self-satisfy with what you have (am I overthinking again?). This is what I had in mind when having the opportunity to join Ogury, a globally operating tech firm that is creating a whole new category in marketing.

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by YannigRoth

In June: Eating less meat, the Creepiness–Convenience Tradeoff & “…it’s always been cats.”

shopping illustration

Image via The New York Times

It has been boiling hot here in France this week, with temperatures above 40°C in many places across the country. It’s difficult to argue that these extreme temperatures are unrelated to climate change, which in turn is caused by much of our human activity… including what we eat.

In my favorites reads of the month, you’ll find a great, interactive, well-illustrated, data-rich NYT article about food and climate change… as well as a number of usual suspects about marketing, technology and the likes. Enjoy the read, and stay tuned in the next days.

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by YannigRoth

In May: Facebook on mobile, Airpods are “a tragedy” & first Loop delivery

fossil airpods

“Fossil” (photo by J. Koebler, via Vice.com)

May has been an exciting month for me, you’ll soon know more… but it has also been a very stimulating one, with these 6 stories of content really worth a read, view & look.

From mobile strategy to responsible consumption and failed investing, here’s my May article digest. I hope you’ll enjoy it and wish you a great Ascension weekend! Continue reading →