In January: @Kquesen Social Media Advice, @FManjoo About Facebook & @Snapchat’s Data

cookies broccoli NYTimes

Happy new year to all my readers! I wish you a joyfull, fulfilling, stimulating and healthy year 2018. A propos healthy… one of my favorite January reads is a NY Times article that compares Facebook’s news feed to food (cookies or broccoli). Farhad Manjoo writes that no food is toxic in itself – and no feed is either – what counts is how much of it we consume and how relevant is it to our lives. Other articles I found worthwhile sharing are Campbell Flakemore’s testimonial about stopping his pro cycling career – food is part of it – and an article about Snapchat’s user data… and corporate culture. Continue reading →

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In December: @Mr_Turley about Formula 1, @ItsMattWard about Uber & @DorieClark’s Book

F1-logo-mock-up-2017

Image via CreativeReview.co.uk

There have been more than 30 monthly digest posts now. A small milestone that I’m quite proud of, as it takes discipline to write up a blog post every month. But it’s a good way to give all the things we see & read every day a second thought. Sitting down and synthesizing thought-provoking content in a series of paragraphs allows me to improve my writing & communication skills. And to build a community!

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In November: @Vontz about Strava, @RosabethKanter about Strategy & @WarrenBarguil about Life

Warren BARGUIL (France / Team Sunweb) pictured during the 104th Tour de France 2017 - stage 18 from Briançon to Izoard, 179.50 km - foto VK/PN/Cor Vos © 2017

November’s digest contains 6 articles: 2 about product strategy (Strava & Facebook), 1 about debunking fake viral stories (Facebook), 1 about management, 1 about a prominent cyclist’s outlook on life, and 1 about a really cool photography project. Let me wish you – reader – a great, loving and fulfilling month of December.
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My Favorites of October: Trello’s Product, Calorie Counting & Can Data Dream?

calorie countingIn October, product strategy meets finance and marketing. One of the articles is about the perilous idea of prompting people to walk, especially when it comes to colored pastry comparisons. The last link is about Nike’s design process, more precisely an interview of the apparel brand’s chief design officer, who “doodles all day” while still managing to impart a creative direction to 1,000+ people across the organization. While I did read and enjoy all of this in the last month, I hand it over to you, and spend some time somewhere in the Pacific Ocean. Continue reading →

My Favorites of September: Habit-forming companies, Feel-good capitalism & Airbnb’s marketing platform

unilever soap illustration bloomberg

Just 5 articles for September, all about corporate and/or marketing strategy. The two former are generally about the role of marketing in tech companies, which is my job, and the three latter are (almost) case studies about GE, Unilever and Airbnb. These reads are great to take a step back and reflect on long-term vision rather than the daily stuff. It also gives a hint of others’ challenges, how they address(ed) them, which in turn helps you be committed to your own.

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My Favorites of August: Learning Culture, Assisted Shaving & Harbin Opera House

Harbin is a small city (10 million inhabitants…) in North-East China, just above North Korea. What is worthwhile about Harbin is neither its size nor its situation, but its brandnew Opera House. Below I share a video from an ArchDaily journalist visiting this incredible building, designed in China, for China. Also shared: an interview of Facebook’s HR head, an article about the network’s innovation benchmarks, a beautiful Gillette-ad & more.  Continue reading →

My Favorites of July: Keeping a Journal, @KuperSimon’s Frenchness & The #Jennergate Analysis

This beautiful image of Paris is taken from Time’s short video about France banning petrol cars by 2040, published on July 6th after our Ecology Minister Nicolas Hulot announced the measure. A bold, courageaous and necessary one, even though I am convinced that the market will move there by itself before the end of the next decade. But it sends a strong message, signaling determination. Will we be in the prospective France imagined by The Economist in “The Macron Miracle”? We’ll see. Here are 7 articles I enjoyed this month. I would mostly recommend you the last, which compares two recent ads by Heineken and Pepsi, and explores brands’ motivations & ability to embrace societal issues.

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