Category / EN : Thoughts

by YannigRoth

How is marketing impacted by AI? Another discussion with ChatGPT (with concrete, but often incorrect, examples)

Remember that 2 days ago I published a post about Fractional CMOs, Part-time CMOs, Marketing Consultants and Marketing Advisors ? I was quite baffled by the experience. It got me thinking about the value of an experienced marketer in a world where content creation, trend analysis, campaign ideation and many more aspects can be facilitated with – if not outsourced (is there a better term for that?) to – artificial intelligence tools ?

And I asked ChatGPT for some ideas about the impact of AI on marketing leadership, and for concrete brand marketing examples, too. Again, links, videos, emphases & notes in italics have obviously been added by myself, not by OpenAI.

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by YannigRoth

Fractional CMO, Part-time CMO, Marketing Consultant or Advisor, what is the difference?

I used this image to announce my 2 most recent part-time / fractional CMO advisory gigs (Linkedin). There absolutely no other link with the article content 👇 😂

Today I work for 3 companies as an independent marketing leader (see my Linkedin). Two have rather brand & awareness-related priorities, one has a clear focus on growth & digital. I really enjoy this new way of independent, freelance working. In the last weeks, I have come across 2 French articles (this & this) that describe this new (is it new ?) trend.

I have engaged in a little discussion with ChatGPT to understand the main differences. Let me transcribe out chat below, and add a couple of comments (in italics).

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by YannigRoth

🎉Happy New Year🥳 – I am grateful for much of what 2021 brought me (some thoughts for 2022)

Guess where this is? The Answer at the end of this post (hint: Eastern European capital).

Last year, I shared new year’s greetings from the beautiful French island of La Réunion, in the Indian Ocean. I would love to to the same again this year, but it’s a less sunny & exotic virtual greeting card that I’m sending (more about it at the end of the post).

As I have been seldom writing recently, I wanted to jolt down some notes about what 2021 brought me. It hasn’t all been good, but overall I feel very grateful for an amazing 365 days, which made me grow as a person, professionally and personally.

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by YannigRoth

Steep learning curve: My first years as a manager

NB Equipe WiSEED Toulouse_1_small

Photo by Pauline de Courrèges (via WiSEED)

4 years ago, HBR wrote that “most people don’t want to be managers” ; and more recently I’ve read a number of articles about Millennials not wanting to become managers neither. Despite these studies and trend reports, I always saw a management position as a logical next step in my career, and I am happy to lead the marketing function (team and agencies) at WiSEED.

My first 2-and-a-half years as a manager haven’t always been easy, and part of it can be linked to still being a young professional. Here are some learnings that I am happy to share about managing people, sometimes older than you (even though that mustn’t always be taken into consideration), when you haven’t hit the 30y. mark. Many mistakes, many successes and a very steep learning curve.

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by YannigRoth

Immigration, Religion, Sex… Some Of My Favorite @Intelligence2 Debates

Image via robertleeming.com (click to read his interesting post about IQ²)

Image via robertleeming.com (click to read his interesting post about IQ²)

I love debate, even when I face stupid or irrational arguments. It’s stimulating your mind, makes you work on your self-discipline, entices you to find smart arguments, and encourages dialog which is healthy for any stable society. Recently I found out about Intelligence Squared, an organization that stages debates held in the traditional Oxford style around the world, and which broadcasts these debates on YouTube. I’ve watched dozens of them, from business to politics, sex or religion. Here are some of my favorite Intellgence² debates, as well as my positions to the motions that are being discussed in them. Continue reading →

by YannigRoth

Can’t The French Do Better Than That? #Creativity #Consumer #Innovation

Image via La Fabrique à A Innovation's newsletter (click to read)

Image via La Fabrique à A Innovation’s newsletter (click to read)

A couple of weeks ago, I published a post about French competitors of Quirky. I briefly presented 3 of them: Nov’In, MyKompany and La Fabrique à Innovations (The Innovation Factory, in French). Earlier this week I received their newsletter in which they announced that they were moving to bigger offices in Marseille (South-East), leaving Narbonne (South-West). I think this is great news and I’d like to congratulate them very sincerely; it’s a good step for this promising French start-up to develop and push consumer creativity in France. However, what bugged me in the newsletter is the presentation of products currently being developped. Continue reading →

by YannigRoth

How South Africa’s Freedom Charter (1955) Was Inspired by Citizen Input

Image via sahistory.org.za (click on the image to access article)

Image via sahistory.org.za (click on the image to access article)

I’m currently reading Nelson Mandela’s autobiography, “Long Walk to Freedom,” published in 1994. I’m only half way through the book, but as today is Mandela’s funeral, I wanted to share an excerpt about the creation Freedom Charter, which was inspired by ideas of thousands of South-Africans, and therefore relates to my current topic of interest, crowdsourcing. In 1955, the South African Congress Alliance indeed invited citizen to submit their ideas for a statement of core principles for the country, and they gathered thousands of ideas. Continue reading →