I just finished reading Creativity is not enough, an HBR article that Theodore Levitt wrote more than 40 years ago. As the title indicates, the father of globalization theory says the creativity is a good thing, but that companies should not pay too much attention to creative types because they might be harmful to the business. My first thought was “Wow, Theodore Levitt was pretty tough on creatives“… but it’s still an interesting read, especially today where everybody is praising creativity as the panacea for innovation and competitiveness. Here are some excepts of this crusade against creative types, and some thoughts about today’s situation. Continue reading →