If you’re a reader of this blog, you know my interest for marketing, innovation and the internet (see also my twitter words). In recent years, I’ve been increasingly blogging about co-creation and crowdsourcing, the latter being an innovative way to use the internet for marketing and innovation-related business issues. Crowdsourcing has become a widely applied technique, used in a variety of ways and for different organizational needs… but testimonials from those who actually do crowdsource are scarce (they exist, but there are still few of them).
Ross Dawson’s Getting Results from Crowds is one of the latest books… but the latest piece to fill the puzzle is Crowdstorm (“The Future of Innovation, Ideas and Problem Solving“), a book written by Shaun Abrahamson, investor and advisor, Pete Ryder, investor, athor and former director or Jovoto in America, and Bastian Unterberg, founder and CEO of Jovoto.
Shaun was kind enough to send me a signed version of the freshly pressed book (I love personalized stuff!), and here’s my review. I received Crowdstorm on Monday and finished reading it on Tuesday evening, that’s how much I liked it. Here’s my review.
Yannig Roth / This is my personal blog 