I recently went to Munich to cover the Bike Expo 2010 for a specialized website. This year, the trade fair was dubbed “Cycling Trends for City and Nature”, which reveals that the emphasis was placed on both urban mobility and nature sports. But there is one point which is particularly obvious this year : huge efforts were made in design in the bicycle industry. And we’re not (only) talking about style, but about inventing new ways of commuting on wheels. Continue reading →
Month / July 2010
“Consommer moins – consommer mieux”, débat entre J-M Pelt et Serge Papin, éd. Autrement
Céline Rouden, responsable du service politique du journal La Croix, a réuni pour ce livre Serge Papin, président vendéen de la coopérative de commerçants Système U, et Jean-Marie Pelt, fondateur de l’Institut européen d’écologie. Sur une petite centaine de pages, les deux hommes aux points-de-vue a priori opposés débatent de la société, de la consommation et de l’avenir de notre modèle de société. “Ce livre d’entretiens tente d’esquisser les voies de ce qui pourrait être […] une société de l’après-consommation“, précise l’auteure dans l’introduction.
Finding the Sweet Spot through customization : French bicycle manufacturer Cyfac International
I was recently in La Fuye, near Hommes, in the centre of France to make a factory tour of Cyfac’s facility for the specialized website B2Bike.com. Aymeric Le Brun, one of the company’s managers, kindly answered my questions and showed me around. Cyfac is one of the last brands to manufacture bicycle frames in France, and the brand’s positionning is the very high-end segment of the market. The company’s philosophy is to produce fully customized products to its customers all over the world. With about 35% of the turnover coming from outside of France, offering good quality customization (mainly over the web) is Cyfac’s biggest challenge.


