Ross Dawson, one of the most active (and objective) promoters of crowdsourcing, has recently announced the launch of the second edition of his book, Getting Results From Crowds, co-authored with Steve Bynghall. I already have the first edition, but purchased this one anyway as it has three new chapters about possible applications of crowdsourcing: Crowdsourcing for small companies vs. big corporations, crowdsourcing for marketing, and crowdsourcing for media and content. Here’s a very brief review of the book. Continue reading →
A couple of months ago, I read on article in a British newspaper (The Guardian, or The Telegraph… I don’t remember) about that book. Running With The Kenyansrelates the experience of Adharanand Finn, a British journalists who decided to live and train in Iten, the land of a thousand runnes in Kenya, in order to find out what makes them so fast. (Luckily) he doesn’t find an answer to that question. He actually finds out that there are numerous factors that come into play: Continue reading →
Don’t expect an extensive literature review about the Chinese people 😉 This is just a post based on a book review of What Chinese Want, Tom Doctoroff’s last book about – guess what – Chinese culture. Tom Doctoroff is CEO of the Chinese branch of adverising giant JWT, lives in Shanghai and has dealt with a lot of Chinese companies. In his book, he shares his view of the modern Chinese consumer, underlining the cultural challenges that arise when companies want to target the Chinese market. This blog post especially focuses on the passages about creativity and advertising, which are topics that particularly interest me! Continue reading →
Old graphics on the book cover (the book is from 2000), but some very relevant content!
There’s a lot being said and written about communities on the web. Especially today, in the age of social networks and subscribtion-based websites… everything is communities! In a book from last year, La Communaué Illusoire, French sociologist Marc Augé argues that (1) the term “community” is overused, (2) that they are only meaningful if they’re meaningful to their members, and (3) that, rather than building communities with frontiers, we should think about building communities to encourage exchange and communication.
Anyway, web-based communities are now ubiquitous, and one of the first books that has been written about them is Community Building on the Web: Secret Strategies for Successful Online Communities (Kim, 2000). Let me share some excerpt.
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I just read The Power of Co-Creation, a reference book gathering various example of how companies used strategies of co-creation to innovate, manage or get products to the market. I was offered this book by eYeka, the company in which I’m currently doing an internship, and I really enjoyed reading it. Here are some impressions as well as interesting examples – other than Starbucks, Nike or Apple ! Continue reading →
I already blogged about how Google empowers us by enlarging our abilities to treat and recognize information (in French). I now just finished another book that deals with the way we deal with information today, in The Age of the Infovore. Written by blogger and professor Tyler Cowen, the book actually talks more about autism than about the web… but it gives us useful insights about thinking in the Information Economy. Continue reading →
Image via JohnWinsor.com
I just finished this little book written by John Winsor, and as accustomed I’m sharing my thoughts about it. M. Winsor is the co-founder and CEO of the ad agency Victors & Spoils, the first agency built on crowdsourcing principles. In this short book, he tells us how businesses can benefit from co-creation in marketing and innovation, and details the seven steps that allow them to embrace a beneficial bottom-up strategy.
“If I had asked my customers what they wanted, they would have said a faster horse” Henry Ford
What John Winsor calls a “bottom-up” is the fact that companies should get into a relationship with their customers before the launch of a product, not after it. But more than asking people what they want, this relationship is more about “intimately knowing the customers at the front end of the process“, says Winsor. I won’t give the seven steps that he advises companies to build up to co-create from the bottom-up because (1) it would be boring, and (2) it’s what the whole book is about. Let me highlight some examples that are used to illustrate strategies of bottom-up co-creation. Continue reading →