Crowdsourcing in China : Learnings from the “Red Mat” design experiment


On this blog, I’ve already blogged about crowdsourcing across cultures and crowdsourcing on Chinese platforms. To be honest, it’s a topic that I would like to explore further on my PhD work, because there seems to be few research about this. This post relates some findings of a design expermiment called Red Mat, which is a personal project of Jan Chipchase, who is also Executive Creative Director of Global Insights at Frog Design. I found out about the Red Mat project on PSFK, but at first I didn’t really understand what it was about… Now I see that it’s an exploratory project that heavily involved the use of Chinese crowdsourcing services. Here are some of the learnings… Continue reading →

Crowdsourced video contest reveals how people feel about luxury today


Image via

French reserachers Lobre & Lebraty say that the value of crowdsourcing lies in the innovativeness of ideas and in the authenticity of contributions. Similarly to what is explained in this whitepaper, this post is about a specific case where crowdsourcing is being used by a company to get authentic market feedback from consumers: The What is Luxury contest on Zooppa. This competition has been sponsored by Euro RSCG and explicitely asks videomakers to interview consumers about their perception of luxury. Since all the videos were available to everyone, I thought I would do a brief content analysis… and found some interesting insights! Continue reading →

Crowdsourcing for innovation, a visual confirmation of the trend


Images via, and

I like visualizations, as much as I like to write about the trend of crowdsourcing. Since the term is certainly overused (as in this article about an “crowdsourced” electric vehicle, which is actually the result of an innovation cluster), what do you think about getting back to some facts about crowdsourcing-platforms? I mean websites like InnoCentive, Hyve, Jovoto or Zooppa which leverage a crowd of contributors to participate in online-hosted contests. Let me share my visual perspective about 2011, a year in which crowdsourcing gained a lot of steam! Continue reading →

Crowdsourcing is a lot less anxiogenic than actual co-creation – Bernard Cova’s critical and insightful perspective


When you think about co-creation litterature, depending on what type of litterature you read, you might think of academic publications like SD-Logic or  Co-Creation Experiences, or you might think about business publications like The Future of Competition or The Power of Co-Creation. These types of publications are not opposed to one another, rather are they complementary in the emergence of trends, says Bernard Cova, professor at Euromed Management Marseille. According to him, there is a general pattern of amplification in consumer research: post-modern sociologists like Michel de Certeau describe general consumption trends, marketing-sociologists (or socio-marketers) like Patricia Seybold illustrate these trends with updated examples and approaches, and new marketing propagators like Venkat Ramaswamy spread the word to broader audiences like the mass media and business (Cova & Cova, 2009). I recently spoke to Bernard Cova about his view of co-creation. Continue reading →

The Shazam-effect in marketing: when “push” and “pull” strategies become obsolete


Before turning into a super-hero, Captain Marvel pronounced the magic word "shazam" (which stands for Salomon, Hercules, Atlas, Zeus, Achilles and Mercure)

Steve Jobs’ genius was to combine existing technologies in an innovative manner to create seamingless browsing and multimedia experiences. Now, Apple sells its hardware with a price premium for which a lot of people are willing to pay, and it will stay like this in the future. The people from Shazam revolutionized media consumption in their way too. By allowing us to tag music whenever and whereever we are (as soon as we are connected to the internet), this application is symptomatic of a shift in our consumption: it has become ubiquituous and instantaneous. That’s what two French researchers describe in a recent paper, the call it the “shazamization”. Continue reading →

The IDEO shopping cart (1998) wasn’t a failure, the concept was just ahead of its time

I remember writing a blog post about another IDEO concept: Shimano Coasting. Their concept was supposed to make cycling attractive for the masses, but it eventually got dropped, what led my to question about the possible reasons for this failure. This post, is about a well-documented IDEO case: a shopping cart developped in 1998, that obviously didn’t make it to the stores… or did it? Actually it did, it just has been picked up more than a decade later, and it’s being rolled out here in France. Not by IDEO. Continue reading →

Is crowdsourcing dead? How creative crowdsourcing platforms evolve


When Jeff Howe coined the term crowdsourcing back in 2006, he defined it as “the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call” (this definition is still on Wikipedia). Today, other buzzwords like co-creation and open innovation flood the marketing and innovation blogs. To know what’s happening with crowdsourcing, let’s just take a look at how the platforms based on crowdsourcing principles evolve. Let’s take a look at different types of platforms using crowdsourcing principles : virtual ad agencies, creativity platforms and (still) the crowd-sourcers. Continue reading →