Category / EN : People

by YannigRoth

Design Needs To Adapt To Digital Disruption Too (@Damien_Creatif’s Master Thesis)

Damien Henry presenting his work at the "Prix du Mémoire Digital" in Paris, France

Damien Henry presenting his work at the “Prix du Mémoire Digital” in Paris, France

My activity leads me to speak to a lot of Masters or PhD students who explore the crowd economy. Actually, at eYeka we receive so many interview requests that I am now sending standard replies with links to the most common answers (Why do brands crowdsource? Why do consumers participate? etc, for which a lot is available online and in academic literature). But some research projects stand out as really original and interesting. After sharing a good Masters thesis of a student of mine who worked on women’s pro sports, this post is a Q&A with a French designer, Damien Henry, who completed his thesis (not under my supervision).

Entitled “Crowdsourcing: Can Graphic Design Become Uberized?“, his already award-winning thesis is a rare piece of research that explores the pros & cons of crowdsourcing from a designers’ point of view. While I do not endorse all his findings or POVs, I believe it his work is worth being shared beyond the French-speaking world. So I’m translating a slightly edited English transcript of our conversation (images and links have been added by myself). Continue reading →

by YannigRoth

The Stock Photo Model That Wanted To Remain Anonymous

A caption of the "Ariane - The Overexposed Stock Image Model" facebook page (click to see more)

A caption of the “Ariane – The Overexposed Stock Image Model” facebook page (click to see more)

In December 2014, I took part in a debate about crowdsourcing in which one of the attendees, a professional photographer, said that stock photography lowers advertising quality. He wasn’t totally opposed to the concept of crowdsourced stock photography, but said that it leads to lower quality as the diversity of visuals is poor. While I haven’t studies the topic it depth, he has a point, and here’s an example: Ariane.

You MUST have seen her in the last years! “Ariane is so ubiquitous, she has probably entered your subconscious at some point,” Placeit notes; even at eYeka we’ve been guilty of it (see here or here). Here’s an example of “technically the most famous model in the world” which is used in hundreds of ads across the world. Continue reading →

by YannigRoth

Discussion With LEGO’s Community Strategist, Yun Mi Antorini

Yun Mi Antorini

LEGO, one of the most creative and loved brands in the world, attributes a big part of its success to its thriving fan community. Almost 10 million Facebook fans, over 180,000 Twitter followers or a 10,000+ member LEGO Ideas community show that the brand and its product have huge traction among kids and adults alike (watch this TED talk to have a short impression of the phenomenon). The company has not only recognized the power of this fanbase, realized how valuable it is, but they actively encourage its development and look for its well-being – from a passive observer to an active promoter.

I’ve already blogged about community management in a crowdsourcing setting, now here’s an interview of LEGO’s “Community Strategist,” Yun Mi Antorini, whose job is – basically- to make that community happy (how cool is that?). Continue reading →

by YannigRoth

Jan Marcinek (@Kryspin) Launches Visionnaire.co in the Czech Republic

visionnaire-co

This week, Jan Marcinek from Czech Republic launched his crowdsourcing platform, Visionnaire.co. Why do I blog about this? Because I have interviewed Jan for my thesis a couple of times in the past, and discovered a passionate and talented young man who wanted other creatives to get the same opportunities than he got. Jan, alias Kryspin, is indeed a successful crowdsourcing participant, and wanted to launch a local platform in the Czech Republic. Now, he did just that. Here’s a short Q&A with Jan. Continue reading →

by YannigRoth

Interview d’Alexandre Dinaut, Réalisateur de la Vidéo “Edward” pour SFR

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En avril 2011, SFR lançait un concours vidéo sur eYeka, demandant aux internautes de s’inspirer des classiques du cinéma et de “réaliser une séquence de 30 à 60 secondes mettant en scène un ou plusieurs services de la plateforme SFR.fr“. Il ne s’agissait pas de copier des scènes de film existantes ou de mettre en scène des personnages connus (ce sont des éléments protégés par des droits d’auteur) mais de mettre en scène les fonctionnalités de SFR.fr dans des spots cinématographiques.

De nombreuses vidéos très créatives ont été proposées, mais l’une d’entre-elles a bluffé la communauté (voir les commentaires), le jury (gagnant du prix du jury) et les clients de SFR (gagnant du prix aux votes) : Edward d’Alexandre Dinaut, alias Denverconcept, de Lille (59). Alexandre a eu la gentillesse de prendre quelques minutes pour répondre à mes questions via Skype, me décrivant comment cette superbe pub a vu le jour.

Continue reading →

by YannigRoth

Co-Creation in the Banking Industry: Crédit Agricole’s Alpha Project

tugdual-de-latour-alpha-agence-credit-agricole

On December 13th 2010, the Parisian branch of Crédit Agricole, one of France’s leading banks (whose co-creation efforts I already covered here in French) announced the launch of the Alpha Project. By creating a physical space in the center on Paris, the co-creation project is meant to invite consumers in a physical store, to let them suggest and test new ideas and to eventually co-create the bank-client relationship. This is an interview of Tugdual de Latour, the manager who handles the Alpha project since the early days.

I met Tugdual in the Alpha Agency, and asked him what results the experiment has provided so far. His 2-and-a-half years experience as a co-creation manager prove to be invaluable for all those who are curious about customer involvement. Here are his answers about running a co-creation experiment in the banking industry, about the good and bad sides of customer involvement, and the future of the Alpha Project. Continue reading →

by YannigRoth

Video contests have shifted away from consumers, says Hugh Mitton

Hugh Mitton during the shoot of his Coca-Cola Valentine's Day ad for a Mofilm contest

Hugh Mitton during the shoot of his Love Is In The Air ad for a Mofilm contest

After speaking to Jared Cicon (aka Video Contest King) and Brett Slater (aka Slater’s Garage), two succesful video contest participants, here’s another interview of a talented filmmaker: Hugh Mitton. Actually we’re talking about a very talented filmmaker, who has a proven track record since he won various contests in the last years, including Coca-Cola’s Energizing Refreshment contest on eYeka and the same brand’s When Will Happiness Strike Next? competition on Mofilm.

The spot that got him the first prize on the Mofilm competition, called Love Is In The Air (see below) even got aired on Valentine’s Day during American Idol telecast, before reaching other countries around the world. Hugh had the kindness to answer some of my questions about himself and the video contest landscape. Here’s what he said. Continue reading →