On this blog I’ve gathered academic representations of crowdsourcing, whitepapers about the same, or videos about crowdsourcing platforms by OVC – all of which I try to update regularly. But let’s be honest, this is mainly niche content that interests academics, thought leaders or crowdsourcing participants, and does not tell much how the rest of the world perceives crowdsourcing.
Yet, in a world where crowdsourcing is getting mainstream, it might be even more interesting to broaden our perspectives a bit, and to see how mainstream media treats the topic. If you look up “crowdsourcing” on YouTube you will find lots of conferences, panels, student projects and explainer videos. But what about real media coverage about crowdsourcing? Here’s a list of clips that discussed crowdsourcing in the news (mainly on TV), presented in chronological order (years). I will try to keep it updated.
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In October 2009, I covered the publication of the Best Global Brands ranking, underlining that none of the 100 brands came from emerging market countries in 2009. In one part of the report, called “Tomorrow’s Brand Leaders, Up-and-Coming Global Brands,” Interbrand China’s Jonathan Chajet nevertheless listed a couple of brands that could become global in a near future, like companies from China (Lenovo, Haier, Tsingtao), India (Tata, Reliance, ArcelorMittal), Russia (Kaspersky Lab, Aeroflot, Gazprom), South Africa (MTN, Anglo-American, SABMiller) and Brazil (Itaù, Vale, Natura). You can see some of them in my post (even if it’s written in German).
Some of these brands, like Lenovo, Haier, or Natura, are presented in a fascinating book called Brand Breakout: How Emerging Market Brands Will Go Global, by N. Kumar (London Business School) and J-B. Steenkamp (University of North Carolina), which I just finished reading. Based on extensive field and desk research, the authors present 8 strategies that brands are taking to go global (the Brand Aquisition Route for Lenovo, the Asian Tortoise Route for Haier or the Natural Resources Route for Natura, for example).
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Imagie via mrsmart.wordpress.com
What exactly is a crowd? Wikipedia says it’s “a large and definable group of people,” underlining that it’s a different concept than the mob (the so-called lower orders of people in general) or the masses (everybody in the context of general public). This post is not about the concept of the crowd in general, but about an academic paper that examined how the sociological concept of the crowd evolved over time. In Reconfiguring the sociology of the crowd: Exploring crowdsourcing, Mark N. Wexler from Simon Fraser University (Vancouver, Canada) discusses the way in which the crowdsourcing trend reconfigures the classical sociological treatment of the crowd.
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I know some people don’t like calling it an industry, but let’s just use the term to coin the companies that use a crowdsourcing- based business-model. There are a lot of such companies, the first ones have been created in the early 2000’s, and platforms are still appearing today. Even though it seems tough to make money with crowdsourcing today, there is a variety possible strategies to generate revenue: taking a commission on transactions (like 99designs), developing and selling goods (like Quirky), invoicing on a project basis (like Zooppa)… for investors, there’s also the option on an IPO (like Blur Group) or an aquisition by another firm. It turns out that the latter has happened 4 times this year, with established actors purchasing stakes in smaller crowdsourcing firms. Let me describe these three cases, in three parts, and ignite a discussion about what’s next! Continue reading →
Johann Füller is CEO of Hyve AG, a company that organizes crowdsourcing for co-creation and/or open innovation purposes, and professor at the University of Innsbruck (Austria)
I already blogged about academic articles in French that should have been translated into English, because they’re pretty darn interesting and useful for people interested in co-creation or user innovation. This post is about a blog post that Johann Füller, an experienced researcher and businessman, wrote in German on Harvard Business Manager. It’s called Die Gefahren des Crowdsourcing (The Dangers of Crowdsourcing) and highlights some of the dangers that brands should be aware of before kicking off a crowdsourcing campaign. Not only does he give some examples, but he also cites 3 often encountered sources of crowd-resistance, as well as 5 ways to avoid failures. This post is an unedited translation, I only changed the illustrations and added a couple of links in the text. Continue reading →
The experts on stage during Internet Week 2011: Mike Martoccia, Peter LaMotte, Epirot Ludvik Nekaj
I already blogged about the evolution of creative crowdsourcing plateforms, saying that companies mostly adopt one of 3 models: agencies, platforms & crowd-sources. To catch up on this, I’d love to share some very interesting excerpts of last year’s Internet Week panel about creative crowdsourcing. The debate focused on how crowdsourcing was changing the advertising landscape, and was moderated by Mike Martoccia. Intendees were GeniusRocket’s CEO Peter Lamotte, 99design’s co-founder Matt Mickiewicz, AdHack’s CEO James Sherrett, Victors&Spoils’ COO Claudia Batten, Collective Bias’ CEO Johan Andrews, Chaordix’s VP of Business Development Randy Corke, Tongal’s CEO Rob Salvatore and Ludvik+Parters’ CEO Epirot Ludvik Nekaj. Continue reading →
Image via Gerard Elmore (vimeo)
I recently read a very interesting blog post from Jared Cicon (a.k.a. Video Contest King) about participation in crowdsourcing. Jared is a pioneer participant in video contests; he was one of the finalists of the first Doritos contest in 2006, and has taken (and won) a lot of contests since then. In his blog post “You…against the rest of the freelance world“, Jared shares his point of view about the current video contest lanscape. In his blog post, he says how much more competitive it is now: “what I’m hoping to demonstrate […] is how difficult it can be to freelance in our video world, and that we are clearly facing ongoing increased competition with every passing week“. As a consequence, he says, brands’ expectations are getting higher and it is therefore more difficult to win contests and earn money.
While it is always tempting to do those things that feel more ‘artisitic’ and which are more personally fulfilling, they must be balanced with content that the brands can use and that ‘get the money to pay the bills’
The crux of his blog post is “Evolve or die” – much like in the Wild West. I invite you to read the great post that he wrote on his blog if you want to find out more. After reading his insightful post on his blog, I thought it would be great to talk about crowdsourcing “from the other side”. He nicely took the time to answer a couple of questions about himself, his activity as a producer and about crowdsourced video production in general, and it’s my pleasure to publish the interview here on the blog. Continue reading →