In March, I have only 8 links to share, but each of them relates to a particularly interesting topic. Starting with Unilever’s crowdsourcing ambitions (via The Foundry), to a very funny pre-roll ad by Geico, all the way to some public relations-related articles and a drone video. The latter takes you through the world’s largest cave in Vietnam (click on the image left to see more), and the images are breathtaking. Continue reading →
After writing quite a bit about Doritos’ crowdsourcing activity of the last decade, which all started with the famous “Crash The Super Bowl” video contest, let’s have a look at the “next step” that PepsiCo’s brand seems to take. The company has indeed started a platform called Doritos Legion Of The Bold, which is based on Flockstar, a crowdsourcing technology operated by Texas-based agency The Marketing Arm. Blogger Dan Lamoureux said about it: “It sounds like [Doritos] is so crazy for crowdsourced content that they’re going to start running lots of smaller contests all year long. That’s an interesting bit of news in and of itself.”
And indeed they are because, as I write this, Doritos has launched a dozen of marketing competitions already on this platform. It is mainly about marketing activation and consumer engagement, but tomorrow they might start running HQ-video projects or innovation contests. So, will they kill “Crash The Super Bowl” eventually? Is this a logical next step for the brand to drive consumer engagement? Here is what Doritos has used this platform for, and some thoughts about where this might lead to in the future. Long story short: I think it’s a very smart move, let’s see where it’s heading.
Here are a dozen of links, stories and videos that I liked in February. From Parker Higgins’ viral tweet about Samsung’s Smart TV to the Google Cardboard virtual reality gadget and a magnificent video about Dubai, I hope you’ll find some stimulating things here. I’ve also inserted two cycling-related links where great champions, Sir Bradley Wiggins and François Pervis, tell us a little bit about their life experiences and cycling in different cultures – each in their own ways. I hope you like it, share it, and you have a great day! Continue reading →
Of course, the month of January was overshadowed by the tragic Charlie Hebdo event(s) which killed 17 people and wounded 22 others. The New Yorker cover depicted here, which was created by Ana Juan, is just one of many artistic shows of support for the victims of the Paris attacks. I found it both beautiful and impactful, that’s why I use it to illustrate this month’s post. You can see some other great illustrations on eYeka’s blog, which shares the best entries that the community submitted to the #JeSuisCharlie contest.
Beside some stories linked to the Charlie Hebdo events, as well as the tweet that the satirical magazine issued just hours before the shooting, you will find other interesting links that I stumbled upon this pas month. There’s a dauting article about moderators of social media sites, two articles about the cosmopolitan Paris that I love, or an article about social media “written by an actual teen.” Enjoy.
To wrap up 2014 nicely, here is a selection of links (articles, reports, interviews, photos…) that I liked and tweeted in December. Articles about crowdsourcing, content marketing, entrepreneurship and open creativity populate this wrap-up, I hope you will like them.
For me, 2015 will mark a pivot year as I will start as a full-time Marketing Manager at eYeka, shifting the focus away from research and towards driving business results for the world’s leading creative crowdsourcing platform. I just found this part of my job to keep me going more than only doing teaching and research (note that I will finish my thesis, continue working on currently ongoing research projects and start teaching marketing at ESSCA Business School, so I’m not totally changing focus).
Happy 2015 to you all! Continue reading →
Earlier this year, Aviva launched a contest, asking the eYeka community to share their ideas about what “useful” means to them when it comes to insurance (disclaimer: I work at eYeka as a Marketing Manager). “Tell us what your needs are […] and help Aviva become the most useful insurance company ever!” the brief asked. Aviva received about 50 ideas from over 20 countries, which the company praised as being “interesting and rich entries,” and rewarded 3 ideas from Singapore, Mexico and Argentina. What did the person behind the project think about creative crowdsourcing? Here’s a translation of what Françoise Lamotte, Aviva France’s former CMO, shared about the crowdsourcing experience on her blog.
— Nicolas Borgis (@nborgis) October 14, 2014
The original article, called “Le crowdsourcing à l’assaut de la forteresse des créatifs?” (“Is crowdsourcing taking the creative fortress by storm?“) was published here; this is a translation of it (emphases and links added by myself). You can find the contest results and the brand’s feedback to the community on the contest announcement page too. Continue reading →
I recently blogged about the construct of cultural tightness, and about the paper that we wrote about cultural tightness and creativity on a global scale, which got accepted in ASQ.
The article, now called “The Impact of Culture on Creativity, How Cultural Tightness and Cultural Distance Affect Global Innovation Crowdsourcing Work,” is now online, published before print publication probably mid-2015. Here are 10 quotes from the article. Continue reading →