Meet Matias Planas, a graphic designer and photographer from Argentina who also happens to be a member of the jovoto crowdsourcing platform. He just came back from a round-the-world trip where he met a lot of other creatives from the same community (I think this is awesome!). As Matias basically did in real life what I a have been doing for years for my PhD – which is to find out why creatives from across the world participate in crowdsourcing projects – I got in touch and asked him a couple of questions. Continue reading →
In June, I would like to share more creativity and advertising, a bit less crowdsourcing and a lot less research-related stuff. And not only because it was Cannes Lions season. The image on the left shows an excerpt of Apple’s “World Gallery” video, which won the top prize in the Outdoor category, and which I share an article about in this post. I really like that a people-powered brand campaign won a Grand Prix at Cannes, it shows how advertising is taking user-generad content seriously. Other links relate to Facebook stalking, Russian humor, smart activation campaigns and… crowdsourcing. I couldn’t help it. Continue reading →
Here are 10 tweets from the month of May, which I found worthwhile sharing again. Two of them are about architects and their attitude towards competition(s), one is about corporate branding and design (see the image on the left), others just share some nice advertising. I also enjoyed reading this AdAge article about Google’s battle against click fraud, which costs online advertisers its customers $6.3 billion a year, according to a study by White Ops and the ANA. It nicely reminds us that every internet service has a cost – in this case it’s combatting abuse – which impacts both the bottom line of the company and that of its users. Gaining trust in online environments is crucial, which is why Google went “public” with this article, a nice PR effort to position itself as an industry leader.
Doritos chips were invented in 1966 by Arch Clark West, a marketing VP at Frito-Lay in the early 1960s, who died at age 97 a couple of years ago (his whose family planned to “sprinkle Doritos at his graveside service“). To see what Dortitos 1.0 looked like, check out the original Doritos pack on the very cool “Vintage Frito-Lay” Pinterest board.
Today, the brand is very famous for its “Crash The Super Bowl” advertising contest, in which it invites filmmakers to create ads that can be selected to be aired during the Big Game. In this post, I’d like to dig deep, very deep into the brand’s crowdsourcing history (you may also check Dan Lamoureux’s blog or the contest’s Wikipedia page). I’ve taken out the Doritos stories from my crowdsourcing timelines (Doritos is not a Best Global Brand) but I want to still share it, so I do it with this blog post, which will end with a reference to my “The State of Crowdsourcing in 2015” trend report available on eYeka.
I am happy to share the “The State of Crowdsourcing in 2015” trend report (“How the world’s biggest brands and companies are opening up to consumer creativity“) with you, which we wrote in collaborative spirit with François Pétavy (CEO of eYeka) and Joël Céré (Insights & Innovation Solutions Director at eYeka). For the first time since the beginning of the crowdsourcing phenomenon, besides a sporadic blog post in late 2013, this report takes a (big) step back to look at the evolution of crowdsourcing since the mid-2000s, providing important insights about how it is used for marketing and innovation across the globe. Continue reading →
Recently, a counterpart contacted me to get some insights about how to attract and activate “solvers” on a platform. That person had validated a business need to create a crowdsourcing platform, but was now looking to assemble the community to respond to the challenges he would launch on its platform. How do you assemble a community? Some tips are already available in this book, but it’s a bit dated. Here are some findings from a project that we just published as a book chapter, along with Daren Brabham and Jean-François Lemoine. Continue reading →