Using Culturally Diverse Crowds To Source Global Ideas – My @BAQMAR Presentation

Click to see presentation on Slideshare

Click to see presentation on Slideshare

Crowdsourcing has been used for many things since the mid 2000’s and businesses are using it on an almost industrial scale. When it comes to marketing and innovation, the world’s biggest brands use crowdsourcing – asking the global crowd for creative, innovative and/or insightful ideas through online competitions – and use this diverse output to innovate faster or advertise better. Continue reading →

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