I work in marketing, I love sports, culture, creativity and enjoy helping people. I am thankful for much of what life offers, and am getting better at dealing with the unexpected :-) This blog is a way to share some of my passions, reads and thoughts. Don't hesitate to reach out to me, on this blog or social media.
A couple of years ago, I have shared – in French and on this blog – how much I enjoyed reading Seth Godin’s book “Tribes,” which almost energized me to the point of launching my company! Much more recently, I have also read his classic “Permission Marketing” and, I don’t remember when exactly when I watched it, but I also warmly recommend the hilarious “This is broken” TED Talk from 2006.
He will be one of the star speakers at Yes We Trust Summit, and I will have the pleasure to moderate the Q&A with the audience.
This week, I have shared some tips & best practices about organizing webinars with maximum impact when you have little time. I thought this to be particularly useful to marketers in the current context where events & meetings are cancelled across the globe. Here are: (1) the full recording and (2) the slides. Continue reading →
This week I was invited by the European Commission to present crowdfunding as a way for Small and Medium Enterprises (SMEs) to fund their growth. In the beaufitufl town of Bratislava, Slovakia, hundreds of people in suits & gathered to discover AeroMobil, congratulate themselves for great European entrepreneurship programs, and learn about the currents trends. Crowdfunding is key trend for SME… funding.
Elon Musk at center stage (Richelieu amphitheatre), taking questions from the audience
Yesterday, Elon Musk came to the Sorbonne, giving a talk about climate change and the importance to act in favor of the environment. One of the Sorbonne’s constituting universities invited him to present and discuss with students, on the same stage where Morgan Freeman, who plays Professor Samuel Norman, spoke in Lucy (the movie). “[COP21] is a crucial event aiming to achieve a legally binding and universal agreement on climate, [and] in parallel to the official negotiations, the civil society is getting ready to demonstrate its mobilization and send a message to the decision makers,” the official invitation said. “In this context, Elon Musk accepted [to] share his vision in front of the students. He will discuss how we can all take meaningful action towards changing the future.” Continue reading →
Crowdsourcing has been used for many things since the mid 2000’s and businesses are using it on an almost industrial scale. When it comes to marketing and innovation, the world’s biggest brands use crowdsourcing – asking the global crowd for creative, innovative and/or insightful ideas through online competitions – and use this diverse output to innovate faster or advertise better. Continue reading →
Today, I presented at Open & User Innovation Conference, at Harvard Business School, with two fellow crowdsourcing researchers from Canada (Prashant Shukla & John Prpic). Our talk, titled “Is the World Flat? Unpacking the Geography of Crowd Capital,” presented early results of a research about crowdsourcing participation across the globe. We’ve received very constructive comments from the audience, and are now looking forward to the rest of the conference. The setting is prestigious enough to make you want to learn about open and user innovation. Continue reading →
Click above to see more “One Dollar Portraits” from Crowdsourcing Week
On Thursday June 5th, I attended Crowdsourcing Week’s Brussels summit (which ran until Friday June 6th included, but I didn’t stay until then). Organized in Vilvoorde, a couple of miles outside Brussels, the event gathered crowdsourcing professionals, academics, consultants and innovation-interested managers alike.