Crazy presentation about augmented research !

This presentation by Face‘s Director of Research Francesco d’Orazio kicks ass ! Several things make me say that : the pitch “Plugging brands into the fabric of society” is completely in line with the concept of societing that I’ve discovered recently, which basically recommends brands to propose themselves to society instead of imposing themselves to markets. In the future, we’ll “wear data like we wear clothes“, and this massive amount of data represents a tremendous opportunity for those who will be able to harness and analyze it !

+ it’s a beautifully designed presentation and… the main example is bikes !

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