The Amphithéâtre Oury (or “Amphi de Gestion”) where the conference takes place

Would you like to come to the Sorbonne? Are you teaching and/or research topics related to web-marketing, digital marketing, internet consumption, consumer behavior, or other related topics? On September 12th 2014, the Interdisciplinary Management Research Lab (PRISM) of the University Paris 1 Panthéon Sorbonne (where I am PhD student) organizes a research conference with the support of the French Marketing Association (AFM) and ESSCA Ecole de Management. Here’s the call for papers.

This one-day conference, Journée de recherche en E-Marketing (E-Marketing Research Day) will allow the academic community to share findings about, the behavior of internet users on one side, and the organizational, commercial and technological strategies that companies use to adapt to these behaviors on the others. Papers that can be submitted include literature reviews, research in progress and results of empirical studies.

An indicative, non-exhaustive list of topics that may be addressed in the conference includes the following areas:

• Factors that affect/influence internet users’ behavior
• Internet and marketing strategy
• Internet data acquisition and analysis
• New forms of web-based intermediation (virtual agents, search engines etc.)
• The human-machine interface in e-commerce
•  Internet and market research
• Design and e-marketing
• Virtual or distributed design on the internet
• Internet and retail management
• E-logistics and e-supply chain management
• Internet and pricing strategies
• Mobile marketing
• Internet and communication
• Etc.

The submitted papers will have to follow the submission guidelines of the Recherche et Applications en Marketing (RAM) journal. To give you an idea, manuscripts should be a maximum for 20 pages (excluding cover pages, tables, figures, bibliography appendices) or approximately 7,000-9,000 words.

Professor Jean-François Lemoine, Mohammed Ghaibi, Nor Bouchetara, myself, Emna Chérif and Laurent Butery

On conference day, Professor LEMOINE (@JFrLemoine) and his team (probably me included) will welcome you for breakfast in a beautiful suite at the Panthéon building of the university. Then, we head to the Amphithéâtre Oury (or “Amphi de Gestion”) where the actual conference will start. We generally host between 7 and 10 presentations that last 20 minutes each, followed by a short discussion. At noon we will have lunch in a nearby restaurant.

Note that most of the presentations and discussions are held in French.

Who will be in the editorial board?

• Olivier BADOT (ESCP Europe)
• Joël BREE (Université de Caen – EM Normandie)
• Christophe BENAVENT (Université de Paris X Nanterre)
• Laurent BERTRANDIAS (Université de Toulouse 1 Capitole)
• Sylvain BIARDEAU (Université de Lyon III)
• Marc BIDAN (Université de Nantes)
• Jacques BOULAY (ESSCA Ecole de Management)
• Jean-Louis CHANDON (INSEEC)
• Dominique CRIE (Université de Lille)
• Jean-Marc DECAUDIN (Université de Toulouse Capitole – ESC Toulouse)
• Virginie DEBARNIER (Aix Marseille Université)
• Brigitte DE FAULTRIER (ESSCA Ecole de Management)
• Pierre-Louis DUBOIS (Université de Montpellier II)
• Jean-Marc FERRANDI (Université de Nantes)
• Hervé FENNETEAU (Université de Montpellier I)
• Marc FILSER (Université de Bourgogne)
• Christophe FOURNIER (Université de Montpellier II)
• Patrick GABRIEL (Université de Bretagne Occidentale)
• Jean-Philippe GALAN (Université de Valenciennes)
• Claire GAUZENTE (Université de Nantes)
• Jean-Claude GILARDI (Université de Nancy)
• Jean-Luc GIANELLONI (Université de Grenoble)
• Francis GUILBERT (Université de Lille)
• Michael HAENLEIN (ESCP Europe)
• Jean Luc HERRMANN (Université de Lorraine)
• Andreas KAPLAN (ESCP Europe)
• Richard LADWEIN (Université de Lille)
• Caroline LANCELOT-MILTGEN (Université d’Angers)
• Marine Le GALL – ELY (Université de Bretagne Sud)
• Jean-François LEMOINE (Université Paris I Panthéon Sorbonne – ESSCA Ecole de Management)
• Jean-Pierre MATHIEU (Audencia Ecole de Management)
• Lars MEYER-WAARDEN (Université de Toulouse 1 Capitole – EM Strasbourg)
• Jean-Louis MOULINS (Aix Marseille Université)
• Gilles NGOALA (Université de Montpellier I)
• Jean-François NOTEBAERT (Université de Bourgogne)
• Ingrid PONCIN (Université Catholique de Louvain – UCL-Mons)
• Francis SALERNO (Université de Lille)
• Elisabeth TISSIER-DESBORDES (ESCP Europe)
• Jean-François TRINQUECOSTE (Université de Bordeaux)
• Bertrand URIEN (Université de Bretagne Occidentale)
• Eric VERNETTE (Université de Toulouse)
• Pierre VOLLE (Université Paris IX Dauphine)

Interested?

Well everything is explained above and in the RAM submission guidelines. Papers will have to be sent by email to Jean-François LEMOINE (jflemoine30@hotmail.com) and each paper will be blindly reviewed by 2 reviewers. Deadline for paper submission is June 15th, feedback from reviewers will be provided by July 13th, and the deadline for final revised paper submission is September 3rd 2014.

For futher information, go to the Colloque E-Marketing website, tweet Professor Lemoine (@JFrLemoine or @ColloqueEmarketing) or me (@YannigRoth),  or comment below. We’d be happy to answer questions.

La 13ème journée de recherche sur le e-marketing aura lieu le vendredi 12 septembre 2014

— colloqueemarketing (@colloqueemarket) December 19, 2013