In January: WeWork’s Vision, Two Leadership Books & The Loop Initiative


loopzerowasteplatformaxerexonadoveTo those who haven’t read last month’s/year’s digest, where I already shared my wishes, let me all wish you a Happy New Year 2019 (in France, you can do so until January 31st)! Just back from a couple of days ⛷️ 🎿🏂 in the mountains ❄️🏔️, here are the 6 most interesting things to get out of this first month of 2019. The Loop initiative, pictured here, is a personal favorite… please don’t let it be just a marketing stunt.

Explaining financial products & services is (kind of) me and my team’s job… and it isn’t easy. We in the crowdfunding industry pride ourselves of democratizing finance, investment, capital, but it’s very easy to fall back into the complicated jargon that the bankers and private wealth managers use. Which is why I found this whitepaper, offered by a US-based software company that “drives compliance and provides content oversight for Sales and Marketing teams” in finance, very compelling and really interesting.

A nice “behind-the-scenes” article from Fast Company about WeWork’s The We Company’s inception, successive fundraising rounds, its initial vision and delivering on the latter: “Going forward, the company will no longer be called WeWork but rather The We Company [as a] part of Neumann’s heady ambition to push the company’s market and opportunity beyond commercial real estate. Rather than just renting desks, the company aims to encompass all aspects of people’s lives.

After reading Five Dysfunctions Of A Team, I sought other books to learn about leadership and management, and stumbled upon the above-pictured Radical Candor (which I listened to on Audible). I found is slightly less interesting than the first, but it had a massive amount of tips and stories to reflect on when considering your strengths & weknesses as a leader.

AngelList, which coins itself “the network for startup success [for] startups of all sizes have found the tools they need to grow” owns different companies, including AngelList Venture for funding, AngelList Talent for hiring, and Product Hunt for displaying and testing digital tools and products. If you’re in corporate communications, have a look at their 2018 year in review, as it’s very impressive not only by the numbers but also by the story they tell.

I grouped both these articles because they highlight the same (healthy) trend: startups are increasingly concerned by their organic growth, their intrisic business fundamentals, their ability to grow without agressively raising sh*tloads of money to grow into a unicorn. The Family’s post focuses on the PR-aspect, highlighting that the impact of such news is decreasing fast, while the NYT portrays a diverse group of entrepreneurs whose stories illustrate the desire for a different type of growth (of any).

This is what the world may have been waiting for. Seriously. Not that the world needs branded consumer-goods… but we all agree that the latter won’t disappear in the short term as they are part of our daily lives, of our economic system and of our culture. But the world needs less waste and a different approach to consumption, and the LOOP initiative – which will be piloted in the US and France – may be part of the solution. OK, it’s the capitalist version of the Zero Waste movement… but why not?

Thanks for reading, see you around soon!

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