In June: Eating less meat, the Creepiness–Convenience Tradeoff & “…it’s always been cats.”


shopping illustration

Image via The New York Times

It has been boiling hot here in France this week, with temperatures above 40°C in many places across the country. It’s difficult to argue that these extreme temperatures are unrelated to climate change, which in turn is caused by much of our human activity… including what we eat.

In my favorites reads of the month, you’ll find a great, interactive, well-illustrated, data-rich NYT article about food and climate change… as well as a number of usual suspects about marketing, technology and the likes. Enjoy the read, and stay tuned in the next days.

This article is an interesting one about job titles, which are sometimes creative, sometimes exagerated… but first and foremost need to reflect expertise consistently, as Caleb Kaiser writes: “Because your resume is a story. It tells recruiters how far you’ve come, what you’ve learned, and what kind of trajectory you’re on. Listing inflated titles […] makes your story less credible, and as a result, less compelling.

Shortly after finishing Eat & Run, in which an ultrarunner shares his path to becoming a vegan (without lecturing the reader!) and the benefits it has for his health, I stumbled upon this NYT article. This interactive piece provides a lot of data about the impact of our food chain (“responsible for about one-quarter of the planet-warming greenhouse gases that humans generate“) on our planet. You don’t have to become a vegan like Jurek, but it seems that it’s the best way – after not being born at all – to reduce our footprint. Or justs start by eating local food and less (red) meat if you prefer.

This article is a good and welcome reminder that B2B marketing goes beyond carrousels, lead generation, brochures, cold-calling, events, whitepapers, webinars or newsletters. Steve Hemsley reminds the reader that emotions and creativity also have a role to play in conveying a marketing message among corporate buyers: “Businesspeople do not park their emotions and personality in a cardboard box when they come to work.” I just would have loved to see more examples.

This is not about my Gmail inbox or Google’s automated emails, it’s about the article linked in the tweet. Published on NN/g’s blog (Nielsen Norman Group is a UX research and consulting firm), it presents the concept of the “Creepiness–Convenience Tradeoff” which has emerged from Moran and Flaherty’s consulting work for their clients. A well-documented article about “weighing the loss of privacy against the benefits they will receive in return.

Even though the company’s products currently don’t inspire much to me – its supply chain emits quite a bit of greenhouse gases – its marketing does, and this article takes a look at the process of coming up with them. “We’re in the pursuit of ideas that will link back to our business and brand strategy, which have clear targets and objectives,” BK’s CMO states. I hope he’ll also help drive & communicate a greener agenda in the future.

A last one to go. I’m not a designer (I always wanted to become one, a car designer!), but I love to read about the subject. And this post from Dribbble’s co-founder Dan Cederholm, who chose to take a step back, is a really cool one. Beyond the learnings, it’s special because Cederholm is quite a proponent of openness, sharing and writing on the web (including about mental health), even as a CEO. I think that’s incredibly important!

Stay tuned, you’ll hear from me soon.

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