After speaking to Jared Cicon (aka Video Contest King) and Brett Slater (aka Slater’s Garage), two succesful video contest participants, here’s another interview of a talented filmmaker: Hugh Mitton. Actually we’re talking about a very talented filmmaker, who has a proven track record since he won various contests in the last years, including Coca-Cola’s Energizing Refreshment contest on eYeka and the same brand’s When Will Happiness Strike Next? competition on Mofilm.
The spot that got him the first prize on the Mofilm competition, called Love Is In The Air (see below) even got aired on Valentine’s Day during American Idol telecast, before reaching other countries around the world. Hugh had the kindness to answer some of my questions about himself and the video contest landscape. Here’s what he said.
Read an interview about the shooting of the above spot on Coca-Cola’s website
Hello Hugh, could you briefly present yourself?
Hi. I am Hugh Mitton, 23-year-old and I’ve grown up in New Zealand for all my life, I completed a marketing degree and went into advertising as a creative for a short while, and now am pursuing directing full-time.
When and how did you start to participate in online video contests?
I started in 2009 after I bought my first video enabled DSLR. I always wanted to be a filmmaker since a young age and the technology suddenly became very accessible to my 18 year old self. My primary motivation is still the same, but I’d say income definitely influences it now. Back then I was doing it just as a ‘serious hobby’ and didn’t have to worry about how I was going to live. Now it’s a little different.
Do you see yourself as a consumer? A production professional? An amateur? A member of the “crowd”?
Do you feel particularly close to the brands you create for, like Coca-Cola? How do you explain your success?
I like the Asian markets, as they have different interpretations of Western products – and I admire many of their cultures – so I managed to deliver what I think was an entertaining piece of film and well aligned with the brief
According to you, what are the best contest platforms out there?
What was the best contest/project you’ve ever seen? Why?
According to you, how has the video contest/project landscape evolved?
I think it has shifted away from consumers to be highly dominated by filmmakers
Thank you very much Hugh for your time and answers. I’m honoured to publish your interview here, and wish you the very best for your career as a director!