Tag / sport

by YannigRoth

My Favorites of April: Coca-Cola in France, Cycling in Rwanda & Doctoral Fraud in Germany

Click to see more (Mashable)

Click to see more (Mashable)

In April, a lot of things happened. Most importantly 🙂 we released our Crowdsourcing Trend Report, which provides marketers some insights into the crowdsourcing industry for the first time since Forrester Research’s reports of 2011 and 2012. The report has had some fantastic traction and has generated coverage in Australia, France, the UK and beyond! But beside that, other highly interesting things happened, from Linkedin’s acquisition of Lynda to Quirky’s acquisition of Undercurrent.

But this post also shares some more light-hearted stories and links, like this Mashable story about Coca-Cola’s early marketing efforts in France, or a documentary about one of Rwanda’s young cycling talents. I hope you will be as inspired as I was in April, and invite you to follow me on Twitter, where I share much more than what’s below.

 

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by YannigRoth

De la Couverture Médiatique du Sport Féminin (Mémoire de Vanessa Gerst)

"La Course by Tour de France" a été organisée pour la première fois en 2014, et a été remportée par Marianne Vos (image via pelotonmagazine.com)

“La Course by Tour de France” a été organisée pour la première fois en 2014, et a été remportée par Marianne Vos (image via pelotonmagazine.com)

Il y a des pays dans lesquels les femmes peuvent à peine faire partie du public dans des enceintes sportives. Heureusement, ce n’est pas le cas en France, et des efforts sont faits pour promouvoir le sport féminin, à la fois pour les athlètes que pour le public (comme avec La Course, organisée à l’arrivée du Tour de France). Mais il y a encore des inégalités de traitement (couverture médiatique, primes etc.) entre les sports masculins et féminins. Vanessa Gerst, une de mes étudiantes l’année dernière à l’ESSCA, a rendu un très bon mémoire sur le sport féminin dans l’ère du digital. Aujourd’hui stagiaire au sein du pôle Digital & Social Media chez Havas Sports & Entertainment, elle nous explique son travail. En espérant que cela puisse inspirer d’autres étudiants à faire en faire de si bons. Continue reading →

by YannigRoth

My Favorite Readings in April: Crowd Innovation, Some Research Findings & Strong Runners

Click on this photo to read another of my favorite reads of April

Click on this photo to read another of my favorite reads of April

Last month, I started sharing some links that I thought were particularly interesting. I hope you enjoyed the readings about crowds, the academic discussions and some of the videos. Today,  here are some articles and links I have enjoyed in April, or tweets I’d like to share again with you. Continue reading →

by YannigRoth

Oxylane Launches (Another) Sports-Related Open Innovation Platform

Today (February 12th) the Open Oxyale page is still in teaser mode. Click to access

Today (February 12th) the Open Oxyale page is still in teaser mode. Click to access

On April 1st, Oxylane Group will launch “Open Oxylane,” a sports-related open innovation platform. That’s what the French trade magazine LSA reported yesterday. Despite the launch date, it’s probably serious business. Oxylane Group, which runs the Decathlon department stores, has already made inroads into co-creation and open innovation: in October 2011 I blogged about b’Twin Lab, a co-creation platform dedicated to cycling products (which has closed since), and in April 2012 I blogged about a series of contests run by the same brand with Local Motors. These didn’t seem to have been a success, but with Open Oxylane, the company keeps pushing.
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by YannigRoth

Our Journey to Ironman France 2013

yannig-roth-ironman-nice-2013-finish

Sunday, I completed Ironman France with a friend in Nice. I crossed the line with a time of 11:01:35 which is a fairly good time for a first participation – especially since I hoped for a sub-12 hours finish time. The weather conditions were almost perfect, which made it a fantastic and well-organized event that was an absolute pleasure to share with the friends that followed us. We also managed to raise 4,610€ for children in South-East Asia, which was an extra boost for both training and racing. In this post, let me briefly present our way to Ironman France: the idea, the training, the event, the race and the learnings. Continue reading →

by YannigRoth

Help us raise 13,500€ for children in South-East Asia (and finish Ironman France)

Cheering crowd

Enfants du Mékong supporters at the “20km de Paris” race in 2012. That’s were Antoine and I noticed their involvement in sports!

Hello all, I would like to present you a project that we have with a friend: that of competing at Ironman France in June 2013 and – more importantly – raising funds for an NGO called Enfants du Mékong (Children of Mekong). Enfants du Mékong is a French NGO that focuses on helping the youth in South-East Asia, mostly by allowing people to sponsor a child’s education, but also by supporting local development projects like building schools (see map below in this post).

We will participate in the financing of a pre-school in Bou Sra (Cambodgia) which costs 13,500€ to run for 3 years. The more we collect, the easier it will be for Enfants du Mékong to set up the school there… I’d like you to help us achieve our funding goal! Continue reading →

by YannigRoth

A review of “Running With The Kenyans” by Adharanand Finn

book cover

A couple of months ago, I read on article in a British newspaper (The Guardian, or The Telegraph… I don’t remember) about that book. Running With The Kenyansrelates the experience of Adharanand Finn, a British journalists who decided to live and train in Iten, the land of a thousand runnes in Kenya, in order to find out what makes them so fast. (Luckily) he doesn’t find an answer to that question. He actually finds out that there are numerous factors that come into play: Continue reading →