Check out this great video from the German crowdsourcing company jovoto. They’re holding a contest for Coke at the moment, and it’s a great interview of the company’s VP of Design, David Butler. I already mentioned him in a past blog post about the Freestyle Fountain, and if you’re interested in what he’s doing, check out Fast Company’s page (it’s a little bit outdated, but still relevant). This video interview is very insightful, especially regarding branding, design and crowdsourcing. I particularly like the emphasis that he puts on the cultural aspect of crowdsourcing i.e. peoples’ different approaches of the same problem across cultures. Comments are welcome!