Patricia Gallot-Lavallée calls herself an experience designer. She leads a consulting firm called Kenazart Experience Designers and is currently promoting a 6-part book called J’adooore – Six ingredients that create fans. The objective is to highlight what it is that make brands and products desirable:

• Beauty
• Scarcity
• Suspense
• Surprise
• Humor
• A “secret ingredient”

She was kind enough to send me the two first parts of the series (1) beauty and (2) scarcity. It features a very diverse set of examples and interviews, and the overall  idea if recognizing patterns of brand success is also interesting. However, I must say that I was surprised by the almost autobiographic tone of the book. The author speaks a lot about herself, about well-known brands and not-so-well-known experts. Surprisingly, she doesn’t feature a lot of examples of her own consulting work neither, which would have been good to promote her expertise. I’m curious how the next “ingredients” will be explained, and what the “secret ingredient will” be!