Author / YannigRoth

by YannigRoth

This 60-year old short film is worth watching again today. #DontBeASucker

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“We must never let ourselves be divided by race, or color or religion, because in this country we all belong to minority groups. […] And you belong to other minority groups too. […] Your right to belong to these minorities is a precious thing. You have a right to be what you are and say what you think, because here we have personal freedom. We have liberty. And these are not just fancy words; this is a practical and priceless way of living. But we must work at it. We must guard everyone’s liberty, or we could lose our own. If we allow any minority to lose its freedom by persecution or prejudice, we are threatening our own freedom. And this is not simply an idea, this is good hard common sense.” Continue reading →

by YannigRoth

My Favorites of July: Keeping a Journal, @KuperSimon’s Frenchness & The #Jennergate Analysis

This beautiful image of Paris is taken from Time’s short video about France banning petrol cars by 2040, published on July 6th after our Ecology Minister Nicolas Hulot announced the measure. A bold, courageaous and necessary one, even though I am convinced that the market will move there by itself before the end of the next decade. But it sends a strong message, signaling determination. Will we be in the prospective France imagined by The Economist in “The Macron Miracle”? We’ll see. Here are 7 articles I enjoyed this month. I would mostly recommend you the last, which compares two recent ads by Heineken and Pepsi, and explores brands’ motivations & ability to embrace societal issues.

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by YannigRoth

WiSEED a besoin de nouvelles compétences #marketing pour grandir ! #Paris #Toulouse

J’ai toujours été un défenseur de l’innovation ouverte et de la co-création. Chez WiSEED, acteur référent et leader de l’investissement en France, nous avons aussi pour habitude d’impliquer nos clients et partenaires dans la création de valeur. Historiquement, tout d’abord, ou plus récemment, que ça soit pour des fonctionnalités nouvelles, par la création d’un club de clients particulièrement engagés ou pour l’amélioration de services existants. Cette “main tendue” est extrêmement bénéfique, sachant qu’il faut toujours donner en retour. Continue reading →

by YannigRoth

My Favorites Of June: #CSReport2017, Reverse Mentoring & Apple’s Campus

Image via Wired.com

A beautiful month of June comes to an end. We’re well into July, so it is time to share some of my favorites articles of the last 30 days. Besides a long article about Apple’s new campus in Cupertino – in which the legacy of Steve Jobs is discussed as much as architecural details – I am sharing articles about marketing, advertising, strategy management… and the financing of U.S. healthcare.

The latter is not so much about Donald Trump as it is about the private sector, which jumps in to cover the lack of healthcare funding for the most vulnerable. What may seem a good idea is described as the sign of a disfunctional public service, an opinion that I share. Talking about having a point of view : the last article is about Burger King’s stance towards societal issues, explaining why it’s more dangerous not to take risks as a brand.

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by YannigRoth

My Favorites of May: Fallon’s Tears, Forest Finance & @Jose_Naranja’s Notebooks

Image by Jose Naranja (click to access)

Beyond the election of an open-minded, pro-business and modern President in France, the month of May had many other highlights. It starts with a very moving video of Jimmy Fallon telling the story of his son’s birth, which was fraught with challenges but end up with a happy end.

Besides, you’ll read about marketing, entrepreneuship, innovation and strategy – as always – but also about a Spanish artist’s notebooks who are absolutely fantastic (see picture). I have been following for years and like his hand-drawn pieces of art, which are invitations to travel and scribble. I hope you’ll enjoy it.

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by YannigRoth

My Favorites of April: Psychological Tricks, The Value of Tech Brands & Facebook’s News Feed

April was election month in France. But my favorite articles shared this month don’t contain politics, because (1) we yet have to elect our President in the second round, (2) I believe it’s pretty obvious whom to favor, and (3) I’ll try not to turn this blog too much into a political tribune. This past month, I’ve read great stuff about brand building in the tech world (Airbnb), in-app user behavior (Uber) and why Facebook & Google should freak out (Amazon).
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by YannigRoth

My Favorites of March: Stickiness to Uber, Good Relationships & Customer Lifetime Value

Click to see Waldinger’s TED talf on happiness

Just 6 links to articles and videos this month, mostly on digital marketing strategy, but also this great TED talk on happiness across generations and social classes. Robert Waldinger is heading this incredible study – still underway – which tries to identify the most solid predictor of human happiness. In typical TED talk fashion – thank God because academic discourse would have been less exhilarating – he outlines a couple of findings worth having in mind. The best is that his recipes are available to all of us. I hope you’ll find it as useful as I did.
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