Is The Crowdsourcing World Flat? – #OUI2014

harvard business school

Click to see on Flickr

Today, I presented at Open & User Innovation Conference, at Harvard Business School, with two fellow crowdsourcing researchers from Canada (Prashant Shukla & John Prpic). Our talk, titled “Is the World Flat? Unpacking the Geography of Crowd Capital,” presented early results of a research about crowdsourcing participation across the globe. We’ve received very constructive comments from the audience, and are now looking forward to the rest of the conference. The setting is prestigious enough to make you want to learn about open and user innovation. Continue reading →

My Favorite Readings in June: Tough Academic World, Corporate Tweeting & Wikipedia Across Cultures

The very first IKEA catalog. One of my favorite reads this month is about IKEA (image via

This month, many things caught my eye and attention. Here’s a selection of news, events and articles that I enjoyed this month. A couple of them deal with academia, again, including people who complain about the toughness of the job. Others relate to social media, the internet of objects, consumer creativity or American politics. Just browse through it and see what catches your eyes.

Also – self-promotion is your friend – make sure to read my latest blog post which I published on Medium. Medium is a sleek-looking new publishing platform, very easy to use, and highly aesthetic. Continue reading →

A New Cultural Construct: “Tightness” & “Looseness” of Societies

tight cultures loose cultures

People who are interested in cross-cultural behavior and cultural differences between countries (like me) will likely know Hofstede’s work, or the works of Edward T. Hall and Fons Trompenaars. I learned about them in business school, and absolutely loved to think about their frameworks, which are almost mainstream today. In the last years I also discovered the Shalom H. Schwartz, who created, ran, and still runs a very complete survey about the values that individuals from different countries have (achievement, hedonism, power, self-direction…). But recently, I discovered a relatively new cultural theory: the theory of cultural tightness and looseness. Continue reading →

Call For Papers: 13th E-Marketing Research Conference (Sorbonne) in September 2014

The Amphithéâtre Oury (or "Amphi de Gestion") where the conference takes place

The Amphithéâtre Oury (or “Amphi de Gestion”) where the conference takes place

Would you like to come to the Sorbonne? Are you teaching and/or research topics related to web-marketing, digital marketing, internet consumption, consumer behavior, or other related topics? On September 12th 2014, the Interdisciplinary Management Research Lab (PRISM) of the University Paris 1 Panthéon Sorbonne (where I am PhD student) organizes a research conference with the support of the French Marketing Association (AFM) and ESSCA Ecole de Management. Here’s the call for papers. Continue reading →

Getting Consumers’ Attention Becomes More Expensive (#Advertising #Research)

Consumers are looking at more screens. One of many reasons that explain the rise of consumer attention (photo via

Consumers are looking at more screens. One of many reasons that explain the rise of consumer attention (photo via

The quality of consumer attention has been falling for decades, and consumers find product informations on the web rather than on TV these days. That what’s Thales Texeira, assistant professor in Harvard Business School’s Marketing Unit, explain sin a recent working paper. What can marketers do about that? Beefing up advertising or setting up price promotions can have negative effects on current profits and future revenues. Hence, Texeira says that marketers should focus on reducing cost (create & distribute advertising for less money, using crowdsourcing, for example) or on increasing quality (create better ads and tailoring them to increase conversion). Continue reading →

PhD Studies in France: Findings from a Government Report

Last month, Emeric Bréhier presented, on behalf of the Commission of Cultural Affairs and Education, an opinion report called “Research and Higher Education: Higher Education and Student Life” (see Pdf & web, in French) at the French National Assembly. It was meant to discuss two particular points of the 2014 budget plans and presents some interesting points about being a PhD student in France.

Our country, contrary to our counterparts, does not value the PhD degree enough (excerpt)

One of the key points is that the private sector does not value this academic title, which is a French cultural specificity. Here’s a little more about being a PhD student in France.

Continue reading →

My Short Review of “Crowdsourcing, One Step Beyond”

crowdsourcing book one step beyond lebratyThis is by far not the first book I read about crowdsourcing (the last is Daren Brabham’s Crowdsourcing at MIT Press) but it’s an interesting one. Why? Because, to my knowledge, it’s the first piece in English by the French crowdsourcing researchers Katia Lobre-Lebraty and Jean-Fabrice Lebraty, whose work I already blogged about – in English. Their paper Créer de la valeur par le crowdsourcing: La dyade Innovation-Authenticité (in French, but here is a summary) is one I liked because it really resonnated with my own experience of crowdsourcing. Now, this book finally brings their research to English-speaking audiences, which I think is great to feed the literature and discussions around this field of research. Continue reading →