Dario Grandinetti’s brilliant role of Pope Francis
It’s been two-and-a-half years (first was in April 2014) now that I am doing these monthly posts, and I find them very useful to sort the best out of the daily reads, tweets and other activities that fills our lives. I hope they are equally useful for you, reader.
We had a nice month of September in Paris, with warm weather and lots of sunshine. While the sun was shining, I read & watched a number of things that I want to share with you : ads, movies, comics, articles and more.
Continue reading →
Image via plus.google.com/+SelfDrivingCar
More travel, more work, less time to read… but I still want to share my favorite reads of the month.
There is a lot of financial innovation in it : the expansion of equity crowdfunding in the US, the expectations and dissillusionment around blockchain, but also broader innovation project’s like self-driving cars and its impact on advertising. Here are eight articles that I thought were worth being shared in my monthly digest. Continue reading →
Joseph Francois, French ride-hailing entrepreneur, portrayed in the FT this month (click to read article)
March was an interesting month from a personal standpoint (more about that in a couple of days) but it also had its fair share of great reads!
Some of it is about the platform economy, praised in an article by the Financial Times to break glass ceilings, and some relate to entrepreneurs’s challenges, business funding or laundry advertisements (good ones!). And there is some Donald Trump too. I hope it’s interesting for you. Continue reading →
Photograph: Hague Museum for Communication (via TheGuardian.com)
The year 2015 is over, and after WordPress sent me my 2015 annual blogging report, I start by thanking the readers of this blog, who mainly arrived here through Facebook, eYeka’s blog and Twitter. The 64,000 viewers of the blog came from 179 countries in 2015, most of them from France (about 20,000) and the United States (about 15,000). But enough of the numbers, just a warm and heartfelt THANK YOU for your interest!
In this December recap, I share some of my favorite links that inspired, interested or entertained me – and maybe you’ll like them too? Below are some CMO interviews, articles about (social) media, cycling or memorabilia, and more stuff that I enjoyed looking at in December.
Continue reading →
Image via SK-II.com.sg (click to access)
Earlier this year, SK-II (one of the few beauty brands that P&G decided not to sell this summer) announced a new brand philosophy: #ChangeDestiny. The big idea is that women should take their destiny in their hands, to position SK-II as a brand that allows women to do more and “to inspire women to change their own destiny, regardless of the little “dictators” in their life.” The campaign was launched with a film featuring Misa Kuranaga – the first Asian to become Boston Ballet’s principle dancer – and showed how her life story defied the odds to achieve professional success. To bring the brand platform to life online and make it more relevant to young consumers, SK-II also turned to crowdsourcing. Continue reading →
Image via Short Film Corner Cannes
Stay thirsty for creativity, “Creative Marketer of the Year” Heineken said at Cannes Lions this year, where Senior Global Brand Director Gianluca Di Tonda said the brand was “in the business of connecting emotions” while Global Marketing Executive Director Soren Hagh added that great creative work is often made by “people who take risks.” In this post, I share some links about the good & the ugly of creativity, about eYeka’s community members, about scaling a business in a country where there is little or no internet access. You’ll also find two links about failing crowd-based businesses – Quirky and Homejoy – and about pretending to be big when you’re not. Continue reading →
In June, I would like to share more creativity and advertising, a bit less crowdsourcing and a lot less research-related stuff. And not only because it was Cannes Lions season. The image on the left shows an excerpt of Apple’s “World Gallery” video, which won the top prize in the Outdoor category, and which I share an article about in this post. I really like that a people-powered brand campaign won a Grand Prix at Cannes, it shows how advertising is taking user-generad content seriously. Other links relate to Facebook stalking, Russian humor, smart activation campaigns and… crowdsourcing. I couldn’t help it. Continue reading →