A couple of weeks ago I visited the “Museum of Brands, Packaging and Advertising” in London. It’s not far away from Portobello Road and describes itself as “a treasure trove of retro design and memories” which instantly caught my attention as I am a fan of memorabilia! The museum, founded by a collector called Robert Opie, indeed gathers over 12,000 branded items from our ancestors’ daily lives, items that are collectively telling a story about us as a society, us as consumers, us as brand fans, us as citizen. The friendly people at the museum told us not to take photos, but I would like to share just some as a way to promote the place, as I enjoyed my visit a lot! Continue reading →
Image via “Office of Ben Barry”
Here are 10 tweets from the month of May, which I found worthwhile sharing again. Two of them are about architects and their attitude towards competition(s), one is about corporate branding and design (see the image on the left), others just share some nice advertising. I also enjoyed reading this AdAge article about Google’s battle against click fraud, which costs online advertisers its customers $6.3 billion a year, according to a study by White Ops and the ANA. It nicely reminds us that every internet service has a cost – in this case it’s combatting abuse – which impacts both the bottom line of the company and that of its users. Gaining trust in online environments is crucial, which is why Google went “public” with this article, a nice PR effort to position itself as an industry leader.
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Click to see more (Mashable)
In April, a lot of things happened. Most importantly 🙂 we released our Crowdsourcing Trend Report, which provides marketers some insights into the crowdsourcing industry for the first time since Forrester Research’s reports of 2011 and 2012. The report has had some fantastic traction and has generated coverage in Australia, France, the UK and beyond! But beside that, other highly interesting things happened, from Linkedin’s acquisition of Lynda to Quirky’s acquisition of Undercurrent.
But this post also shares some more light-hearted stories and links, like this Mashable story about Coca-Cola’s early marketing efforts in France, or a documentary about one of Rwanda’s young cycling talents. I hope you will be as inspired as I was in April, and invite you to follow me on Twitter, where I share much more than what’s below.
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A caption of the “Ariane – The Overexposed Stock Image Model” facebook page (click to see more)
In December 2014, I took part in a debate about crowdsourcing in which one of the attendees, a professional photographer, said that stock photography lowers advertising quality. He wasn’t totally opposed to the concept of crowdsourced stock photography, but said that it leads to lower quality as the diversity of visuals is poor. While I haven’t studies the topic it depth, he has a point, and here’s an example: Ariane.
You MUST have seen her in the last years! “Ariane is so ubiquitous, she has probably entered your subconscious at some point,” Placeit notes; even at eYeka we’ve been guilty of it (see here or here). Here’s an example of “technically the most famous model in the world” which is used in hundreds of ads across the world. Continue reading →
Doritos chips were invented in 1966 by Arch Clark West, a marketing VP at Frito-Lay in the early 1960s, who died at age 97 a couple of years ago (his whose family planned to “sprinkle Doritos at his graveside service“). To see what Dortitos 1.0 looked like, check out the original Doritos pack on the very cool “Vintage Frito-Lay” Pinterest board.
Today, the brand is very famous for its “Crash The Super Bowl” advertising contest, in which it invites filmmakers to create ads that can be selected to be aired during the Big Game. In this post, I’d like to dig deep, very deep into the brand’s crowdsourcing history (you may also check Dan Lamoureux’s blog or the contest’s Wikipedia page). I’ve taken out the Doritos stories from my crowdsourcing timelines (Doritos is not a Best Global Brand) but I want to still share it, so I do it with this blog post, which will end with a reference to my “The State of Crowdsourcing in 2015” trend report available on eYeka.
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I am happy to share the “The State of Crowdsourcing in 2015” trend report (“How the world’s biggest brands and companies are opening up to consumer creativity“) with you, which we wrote in collaborative spirit with François Pétavy (CEO of eYeka) and Joël Céré (Insights & Innovation Solutions Director at eYeka). For the first time since the beginning of the crowdsourcing phenomenon, besides a sporadic blog post in late 2013, this report takes a (big) step back to look at the evolution of crowdsourcing since the mid-2000s, providing important insights about how it is used for marketing and innovation across the globe. Continue reading →
The Volswagen ad from the UK, with B. L. Polisar sountrack (image via autoevolution.com)
Have you seen Juno? If you haven’t (even if you have) you may not know Barry Louis Polisar, the singer whose song “All I Want Is You” is used as the opening soundtrack. A true feel-good-song. Barry Louis Polisar is a famous author and singer-songwriter who writes children’s music and numerous children’s books, poems and stories – but Juno brought him to fame.
I found that after Juno (2007), two of his songs – or covers of them – have been widely used in advertising for brands like Nescafé, Coca-Cola, Volkswagen or Ronald McDonald House Charities. Here are 10 ads based on 2 of Polisar’s most famous songs, “All I Want is You” and “Me And You.” Continue reading →