Tag / crowdsourcing

by YannigRoth

Crowdsourcing: Serial participants end up proposing less diverse ideas

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Right after writing that blog post about crowdsourcing at Dell, I read an interesting piece of research about participation in the Dell Ideastorm crowdsourcing-platform. The paper is authored by Barry L. Bayus an d will be published in Management Science in the next months (see the first version, and the second version – by the way, it’s a great way to see how mauch a paper evolves durring the reviewing process). While it has not been published yet, the findings are interesting to look at, because they’re among the first ones to analyze participation in crowdsourcing over time. And it seems that there are challenges ahead for Dell… Continue reading →

by YannigRoth

One brand, different platforms (part 7) – Dell is learning to harness the crowd

The world is too fast, complex and networked for any company to have all the answers inside

Yochai Benkler, author of The Wealth Of Networks

Another part of our series about brands and companies which leverage various web-platforms to co-create with consumers or other crowds. This week, it’s certainly (with Starbucks) one of the most notorious cases of co-creation: Dell Computers. The Wikipedia page of “co-creation” currently cites Dell by saying that ” Customer-facing functions such as sales or customer service were also opened up to co-creation at companies including Starbucks and Dell Computer“. But beyond co-creation, Dell is increasingly leveraging the internet to crowdsource marketing and innovation tasks. Here’s more…

round logo Continue reading →

by YannigRoth

Crowdsourcing for innovation, a visual confirmation of the trend

the-power-of-crowdsourcing

Images via smilespread.co.uk, 99designs.com and oBizmedia.com

I like visualizations, as much as I like to write about the trend of crowdsourcing. Since the term is certainly overused (as in this article about an “crowdsourced” electric vehicle, which is actually the result of an innovation cluster), what do you think about getting back to some facts about crowdsourcing-platforms? I mean websites like InnoCentive, Hyve, Jovoto or Zooppa which leverage a crowd of contributors to participate in online-hosted contests. Let me share my visual perspective about 2011, a year in which crowdsourcing gained a lot of steam! Continue reading →

by YannigRoth

Für 2012 kommen meine Grüβe aus Indien!

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In den letzten Tagen haben einige von euch vielleicht diese Grußkarte bekommen. Es ist nicht nur ein nettes Design, die Karte stammt aber auch aus einem Kreativwettbewerb auf dem Internet. In anderen Worten: ich habe das Internet genutzt, um mir eine ganz persönliche Grußkarte gestallten zu lassen, auch “Crowdsourcing” genannt. Es gibt viele Internetseiten, die so etwas ermöglichen: 99designs (aus Australien), Creads (aus Frankreich), Crowdspring (aus den USA), 12designer (aus Deutschland), JadeMagnet (aus Indien)… Auf diesen Internetseiten nehmen Designer und Grafikdesigner, ob Profis oder Amateure, and Kreativwettbewerben teil. Eine Chinesische Seite, mit Namen Zhubajie, hat sogar so viele Teilnehmer, dass sie virtuel der größte Arbeitgeber der Welt ist, mit mehr Angestellten als die chinesische Armee oder die amerikanische Großhandelskette Walmart!

Solche kreative Wettbewerbe erfreuen sich steigender Popularität, und immer mehr Unternehmen nutzen diese Technik um an neue Ideen oder an frische Inspiration zu gelangen. Es ist ein faszinierendes Thema, mit dem ich mich über die nächsten Jahre in meiner Doktorarbeit beschäftigen werde. Was genau ist also “Crowdsourcing”?

Crowdsourcing bezeichnet die standortunabhängige Bearbeitung einer Aufgabe, die von einer undefinierten Gruppe mithilfe von Informations- und Kommunikationssystemen durchgeführt wird Continue reading →

by YannigRoth

En 2012, mes vœux de bonne année viennent d’Inde!

greeting-card

Certains d’entre vous ont peut-être reçu cette carte récemment. Le design est joli, mais cette carte est n’est pas juste un visuel: c’est le design gagnant d’un concours créatif sur internet. En d’autres mots: j’ai lancé un concours créatif sur internet, en demandant à des designers de réaliser une carte de vœux. Cette technique a un nom un peu barbare: “crowdsourcing”. Il existe divers sites internet qui se sont spécialisés dans ce type de concours: 99designs (d’origine australienne), Creads (d’origine française), Crowdspring (d’origine américaine), 12designer (d’origine allemande), JadeMagnet (d’origine indienne)… De plus en plus de designers et de graphistes du monde entier, qu’ils soient professionnels et amateurs, s’inscrivent sur ces sites pour participer à des concours. Un autre site, le site chinois Zhubajie, regroupe tellement de personnes qu’il est en théorie le plus grand employeur du monde, plus encore que l’armée chinoise ou les magasins Walmart aux Etats-Unis!

De tels sites de concours sont de plus en plus utilisés dans le monde, notamment pour demander à des créatifs de créer des prospectus, des logos, des sites internet… bref, tout type de tâches créatives. C’est un phénomène assez fascinant qui m’intéresse, c’est pourquoi j’ai commencé un doctorat sur le “crowdsourcing créatif” cette année.

Le crowdsourcing signifie l’externalisation par une organisation, via un site web, d’une activité auprès d’un grand nombre d’individus dont l’identité est le plus souvent anonyme (Lebraty, 2009) Continue reading →

by YannigRoth

In 2012, Happy New Year greetings come from India!

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Click to enlarge

Some of you might have received this greeting card these days. The visual is nice, but there’s much more behind it: the card results from a creative contest. In other words: I used the internet to ask people to design me a greeting card, it’s called “crowdsourcing”. There are a lot of websites for this: 99designs (Australia), Creads (France), Crowdspring (USA), 12designer (Germany), JadeMagnet (India)…  A lot of them have communities of designers, both amateurs and professionals, located in the whole world. Actually, one of these websites, the Chinese Zhubajie, could be considered as the largest employer in the world, with more people than the Peoples’ Liberation Army of China or Walmart-Stores in the USA!

Such creative contests are increasingly used by companies to outsource creative work, to look for innovative ideas, to seek inspiration… It’s a fascinating research topic that I would like to explore, and that’s why I started my PhD-work about creative “crowdsourcing” this year. So, what is “crowdsourcing”?

Crowdsourcing is the act of […] taking a job traditionally performed by a designated agent and outsourcing it to an undefined, generally large group of people in the form of an open call (Howe, 2006) Continue reading →

by YannigRoth

Crowdsourcing a new map design for Paris’ subways

paris-subway-maps

Images via ratp.fr and checkmymetro.com

 

Creads, a Paris-based crowdsourcing platform for design and advertising, has recently launched held a design contest for CheckMyMetro. Fed up with the Parisian transport authority’s refusal to open its data to designers, the founder of CheckMyMetro wanted to find an alternative visualization of one of the world’s densest metro networks. The winner is an experienced graphic designer from the South of France, Antoine Raby, who has designed maps too. Here’s more about this initiative… Continue reading →