Tag / marketing

by YannigRoth

Hirondo Launches the World’s First AI-Powered Freelance Marketing Agent

Hirondo today announces the launch of Hirondo Agents, a groundbreaking autonomous AI-powered marketing freelancer designed to deliver expert-level marketing strategy and execution on demand — 24/7, for a flat daily rate of €500.

Marketed as the first truly autonomous freelance marketer, Hirondo Agents operate without human supervision, integrating instantly into existing workspaces (Slack, Notion, ClickUp, Google Workspace, etc.), and delivering across the full marketing stack: strategy, branding, content, growth, and CRM.

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by YannigRoth

Les créations de l’IA méritent-elles une protection par droit d’auteur ?

Hier soir, j’ai eu le plaisir de participer à la première de Bistro Tech, un nouveau talk show francophone sur la tech européenne, animé par Terry Michel. Nous nous sommes retrouvés aux portes de Station F pour un premier live diffusé sur Linkedin tous les mardis soir à 18h30.

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by YannigRoth

Notre livre #TechMarketingLeaders “Quand les Startup & Licornes réinventent le marketing” dispo en pré-commande

Comment mettre en place une stratégie marketing efficace en utilisant tous les outils les plus à la pointe aujourd’hui ? Comment recruter une équipe de haut niveau pour la mettre en place ? Quelles sont les best practices dans les scale-up, licornes, start-up les plus à la pointe aujourd’hui ? Quel est l’avenir du marketing à l’ère de l’IA ?

C’est à toutes ces questions et beaucoup d’autres encore que Geoffrey Vion, VP Marketing de Contentsquare, Jordan Chenevier, CEO de Bulldozer, Aurélie Fliedel, CMO de la mutuelle Alan et moi-même répondons dans cet ouvrage qui aborde toutes les problématiques du marketing aujourd’hui. Un livre qu’on a écrit en quelques mois avec une trentaine de CMO de la tech française.

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by YannigRoth

Why we are launching HIRONDO, the global expert network for marketing (and more)

About 20 months ago, I started freelancing as a fractional and part-time CMO, marketing director, marketer… whatever you call it. My first gig at Optee was full-time and lasted 6 months, the next year I worked in 2 companies part-time, IMPACT+ for 6 months and Driveco for 10 months, and today I work at The Keepers, part-time.

In all those cases, my clients had big goals, limited manpower, little marketing expertise, no one to lead marketing strategically internally, and -as always- lots of lots needs. This is where I came in.

Since I cannot deliver on 100% of marketing myself, I have surrounded myself with trusted experts in CRM, RevOps, design, brand, content, events… with whom I was able to help my clients get where they needed to be. This is how Hirondo, your company’s most reliable marketing partner, started.

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by YannigRoth

How is marketing impacted by AI? Another discussion with ChatGPT (with concrete, but often incorrect, examples)

Remember that 2 days ago I published a post about Fractional CMOs, Part-time CMOs, Marketing Consultants and Marketing Advisors ? I was quite baffled by the experience. It got me thinking about the value of an experienced marketer in a world where content creation, trend analysis, campaign ideation and many more aspects can be facilitated with – if not outsourced (is there a better term for that?) to – artificial intelligence tools ?

And I asked ChatGPT for some ideas about the impact of AI on marketing leadership, and for concrete brand marketing examples, too. Again, links, videos, emphases & notes in italics have obviously been added by myself, not by OpenAI.

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by YannigRoth

Fractional CMO, Part-time CMO, Marketing Consultant or Advisor, what is the difference?

I used this image to announce my 2 most recent part-time / fractional CMO advisory gigs (Linkedin). There absolutely no other link with the article content 👇 😂

Today I work for 3 companies as an independent marketing leader (see my Linkedin). Two have rather brand & awareness-related priorities, one has a clear focus on growth & digital. I really enjoy this new way of independent, freelance working. In the last weeks, I have come across 2 French articles (this & this) that describe this new (is it new ?) trend.

I have engaged in a little discussion with ChatGPT to understand the main differences. Let me transcribe out chat below, and add a couple of comments (in italics).

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by YannigRoth

🎉Happy New Year🥳 – I am grateful for much of what 2021 brought me (some thoughts for 2022)

Guess where this is? The Answer at the end of this post (hint: Eastern European capital).

Last year, I shared new year’s greetings from the beautiful French island of La Réunion, in the Indian Ocean. I would love to to the same again this year, but it’s a less sunny & exotic virtual greeting card that I’m sending (more about it at the end of the post).

As I have been seldom writing recently, I wanted to jolt down some notes about what 2021 brought me. It hasn’t all been good, but overall I feel very grateful for an amazing 365 days, which made me grow as a person, professionally and personally.

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